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Work Background
ChiefMember
Feb. 2023Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
LitmusVice President of Acquisition & Customer Marketing
Jul. 2022
LitmusSenior Director of Acquisition Marketing
Jun. 2021 - Jul. 2022Greater Boston
LitmusDirector of Acquisition Marketing
Dec. 2020 - Jun. 2021Greater Boston-Developed a cohesive, cross-channel marketing acquisition strategy to drive new revenue for the online subscription business. -Recruited and managed a team of varying roles and experience, as well as an outside SEO agency.
-Created the strategy and oversaw the execution of a growth testing roadmap, continuously learning and iteratively driving results to hit revenue goals.
-Partnered with Product team on a product-led growth roadmap to drive new leads and improve trial to paid activation rates.
LitmusDirector of Product Marketing
Sep. 2016 - Dec. 2020Greater Boston Area-Developed and executed Go-To-Market plans, including market and competitive analysis; product positioning; and value prop and messaging development.
-Served as a key partner to product leadership in informing and setting product strategy, leveraging input from cross-functional leaders and voice of customer data to create a world-class product roadmap.
-Collaborated with executive team to get the Enterprise business started, producing all sales enablement materials, messaging, and positioning; testing pricing and packaging; and running lead generation initiatives. -Generated $2M+ in incremental recurring revenue through a pricing and packaging retirement initiative.
-Led platform redesign, including producing Go-To-Market plans and overseeing all launch activities, resulting in a 250% increase in multi-feature usage, improved retention, and the differentiation of Litmus in the market.
-Managed and developed a global team of varying skillsets.
LitmusContent Marketing Manager, Marketing Team Lead
Jan. 2016 - Sep. 2016Greater Boston Area-Led cross-functional teams to execute on company-wide initiatives, such as product launches, retention, and lead generation campaigns. -Spearheaded content initiatives that tripled monthly MQLs YoY.
-Recruited, managed, and supported the Marketing Coordinator position.
Litmus.comContent Marketing Manager
Sep. 2014 - Jan. 2016Greater Boston Area-Oversaw the strategy and execution of all marketing content, including blog posts, infographics, email campaigns, landing pages, press releases, and ads.
-Represented Litmus as a thought leader in the industry via contributing to third party publications as well as speaking at events, including IBM Amplify. -Established and maintained key co-marketing relationships.
-Developed dashboards to track the performance of content initiatives to make data-driven decisions.
Litmus.comMarketing Coordinator
Jul. 2012 - Sep. 2014Greater Boston Area-Managed social media presence, increasing followers an average of 222% YOY.
-Planned and executed webinars & events, including Litmus Live, a profitable annual conference, attracting 400+ attendees and driving 95%+ satisfaction.
-Created and reported on content focused on both education and inspiration, as well as product benefits and use cases, to drive brand awareness and leads.
Ipswitch, Inc. - WhatsUp GoldSenior Marketing Specialist
May. 2011 - Jun. 2012Greater Boston Area-Managed social media platforms (increased followers by 125+% in one year)
-Primary point of contact for 7 press agencies across USA, Europe, Asia Pacific, and Latin America and consistently over-achieved quarterly goals by 20-50%
-Composed company blog posts and press releases that focused on both corporate news and product features
-Created content for marketing email campaigns, executed the emails via marketing automation initiatives, and reported on results
-Responsible for lead generation on external web properties and subsequent lead nurturing activities with the goal of converting to a sales-ready lead
-Maintained and generated a weekly executive dashboard that tracked key marketing metrics
-Assisted with marketing communication activities worldwide, such as event management, sales meetings, and promotions
-Analyzed and reported on marketing campaign statistics and results
Ipswitch, Inc. - WhatsUp GoldMarketing Specialist
May. 2010 - May. 2011Greater Boston Area-Assisted with tradeshow preparation
-Researched and connected with local IT user groups
-Updated and followed up with worldwide promotions
-Edited email marketing campaigns
-Assisted in win-loss analyses
-Mailed giveaways and promotions
-Maintained and updated the marketing communication calendar log
Providence CollegeSports Marketing Intern
Oct. 2008 - Apr. 2009Providence, Rhode Island Area-Assisted with advertisements and promotions during the men’s home basketball and hockey games
Xactly Corp (formerly Centive)Marketing Intern
May. 2008 - Sep. 2008Greater Boston Area-Formulated a competitor analysis
-Assisted in creating customer user manuals and functional specifications
-Recommended ideas to improve customer satisfaction and the company website through research and surveys
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