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Dotdash Meredith Senior Editor, Holidays, Better Homes & Gardens, Meredith Premium Publishing at DotDash Meredith
Dec. 2021Des Moines, Iowa, United States
Meredith CorporationSenior Editor, Holidays, Better Homes & Gardens: Meredith Premium Publishing
Jul. 2020 - Jan. 2022Des Moines, Iowa, United StatesI am currently responsible for the overall creation of our yearly MPP holiday magazines. This includes concepting ideas, selecting story locations for home tours, maintaining budgets and overseeing the tone and design of each magazine. Part of my responsibilities include maintaining relationships with influencers, negotiating and contracting freelance designers, illustrators, text managers and photographers to produce all of the parts and pieces. During content creation, I art direct a variety of photo shoots on set/location or via photo orders for hired teams. Photo shoots range from home tours, produced in-studio sets, holiday parties, DIY project stories and all the supporting elements. I also work closely with the digital team to incorporate digital components into the issue, plus partner with retailers to credit seasonal product. Through my Instagram, I connect and collaborate with influencers that we feature and promote. Our magazine content is produced for print and digital, feeding the Better Homes & Gardens social platforms. Magazines include: Halloween Tricks & Treats, Halloween Outdoors, 100 Best Halloween Ideas, Halloween Celebrations, Holiday Crafts, Christmas Ideas, Farmhouse Christmas, Cottage Christmas, Farmhouse Christmas Projects, Handmade Gifts and Holiday Celebrations
Meredith CorporationGroup Art Director, Home Design/Holidays/Crafts, Better Homes & Gardens, SIM
Jan. 2011 - Jul. 2020Des Moines, Iowa AreaI art directed and oversaw the design of Meredith’s Premium Publications holiday titles and home luxury bookazines, plus managed the creative team for the Crafts Group. I was involved in concepting, creation and production of story ideas and executing art direction on all related photo shoots. Photo shoots ranged from home tours, produced and created in-studio sets, product shots and supporting elements for print and web, etc. Duties included hiring and contracting freelance designers, photographers and illustrators to help create all of the pieces for the print issues and digital downloads. Magazines included: Christmas Ideas, Farmhouse Christmas, Halloween Tricks & Treats, Holiday Crafts, Remodeling Room By Room, Kids Rooms, 100 Ideas Magazine Series, Refresh, Color Made Easy, Tuscan Style, Cottage Style, Beautiful Kitchens & Baths
Meredith CorporationAssociate Design Director, MXM
Jan. 2006 - May. 2011Responsible for the planning, budgeting, concepting and design of custom publication magazines, specialty inserts, e-newsletters, digital ads, and more. Involved in concepting story ideas, visuals for stories, carrying out and managing the design, presenting to clients and following client direction, finalizing files and photography for print. Duties also included planning and art directing detailed photoshoots all over the country. Responsible for managing a design staff of staff designer, freelancers and interns. Clients included: Chrysler, Dodge, Suzuki, Figure Magazine, Kraft Foods
Relationship MarketingArt Director
Apr. 2004 - Aug. 2006Urbandale, IAResponsible for the concepting and implementing of personalized marketing and advertising ideas for business-to-business audiences as well as internal sales forces. Duties ranged from the graphic design of direct mail, web and corporate identities to team concepting, client presentations, and serving clients’ daily needs. Clients included: Abbott - Biaxin XL, Depakote, Benefit Source Inc., Bristol Strategies, CAT Logistics, CitiMortgage, CompuServe, Netscape, Principal Residential Mortgage, Time Warner Cable
Meyocks GroupArt Director
Jan. 1999 - Jan. 2004West Des Moines, IAResponsible for the concepting and implementing of innovative branding and advertising ideas. Involved in maintaining the day-to-day relationships of existing clients and the building of new business. Duties ranged from graphic design of print, web, retail, commercials, outdoor and corporate identity to team concepting, client presentations, and serving clients daily needs. Clients included: Allianz Championship, Farm Credit Services of Wisconsin, Hormel/DiLusso, Hy-Vee, iWireless, John Deere Health, Latham Seeds Company, Living History Farms, Mankato, MN, National FFA, Proliant
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