Meredith CorporationSenior Editor, Holidays, Better Homes & Gardens: Meredith Premium Publishing
Jul. 2020 - Jan. 2022Des Moines, Iowa, United StatesI am currently responsible for the overall creation of our yearly MPP holiday magazines. This includes concepting ideas, selecting story locations for home tours, maintaining budgets and overseeing the tone and design of each magazine. Part of my responsibilities include maintaining relationships with influencers, negotiating and contracting freelance designers, illustrators, text managers and photographers to produce all of the parts and pieces. During content creation, I art direct a variety of photo shoots on set/location or via photo orders for hired teams. Photo shoots range from home tours, produced in-studio sets, holiday parties, DIY project stories and all the supporting elements. I also work closely with the digital team to incorporate digital components into the issue, plus partner with retailers to credit seasonal product. Through my Instagram, I connect and collaborate with influencers that we feature and promote. Our magazine content is produced for print and digital, feeding the Better Homes & Gardens social platforms. Magazines include: Halloween Tricks & Treats, Halloween Outdoors, 100 Best Halloween Ideas, Halloween Celebrations, Holiday Crafts, Christmas Ideas, Farmhouse Christmas, Cottage Christmas, Farmhouse Christmas Projects, Handmade Gifts and Holiday Celebrations