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Work Background
1 Bold StepAccount Executive
Mar. 2024 - Feb. 2025Grand Rapids, Michigan, United StatesAs an account executive at 1Bold Step, I was responsible for overseeing and managing client accounts, serving as their day-to-day point of contact, and helping them strategize to get the most return from their marketing investment.
OperateBeyondDirector of Marketing & Business Systems
Feb. 2023 - Mar. 2024Greater Grand Rapids, Michigan Area- Led sales and service teams to operational excellence, boosting profitability and service standards.
- Developed and implemented strategic initiatives that increased business unit revenue by 50% in a year.
- Provided actionable feedback to team members, driving performance improvement and accountability.
- Developed Revenue Operations Strategy in close partnership with Sales team
- Successfully launched product line extension with immediate return on investment
RidepandaConsultant
Jun. 2021 - Oct. 2021Grand Rapids, MI, United States
Own the DayCertified Life Coach
Jan. 2021 - Mar. 2024Grand Rapids, MI, United StatesBusiness and Life Coaching and Consulting
OperateBeyondSpecialized Product Consultant
Jul. 2017 - Feb. 2023Greater Grand Rapids, Michigan Area
Freelance Technical WriterFractional Writer & Marketing Expert
Mar. 2013Greater Grand Rapids, Michigan AreaProviding marketing consultancy services, including brand strategy, content creation, and
campaign execution for small to medium businesses.
Canon USATechnical Specialist
Oct. 2011 - Jan. 2013Lake Success, NYTechnical specialist for professional output products (printers, projectors, and displays). Product launch training for sales and marketing teams. Verify technical accuracy of marketing materials. Help define target markets for Americas. Collect and verify field feedback for reporting to multi-national product development team. Provide support in setting up and staffing for trade shows.
X-RiteTechnical Support / Associate Product Manager
Aug. 2007 - Mar. 2011Greater Grand Rapids, Michigan AreaCreated reports based on field feedback and competitive analysis, resulting in improved products
Simplified and explained complex technical issues through user-friendly help desk articles
Presented product information and delivered demonstrations at trade shows and events
Facilitated software development beta tests through forums, WebEx, and direct contact
Improved products by conducting gap analyses and providing technical feedback to Research and Development and Product Management teams
Developed beta test system for software launch and facilitated process improvement efforts
Analyzed customers’ needs and solved their technical issues through training and troubleshooting
Coordinated with operations, purchasing, technical advisory, and support teams to improve customer experience.
X-Rite Color ServicesConsultant
Nov. 2006 - Aug. 2007Provide training and technical writing services in the graphics market, working for companies such as HP, Best Buy, and X-Rite Color Services. Travel to customer locations to provide equipment training and sales support.
CRIS MLSTechnical Director
Oct. 2005 - Oct. 2006Akron, OhioTechnical training and escalated support for web-based MLS system for Akron-area realtors. Oversaw rollout of major redesign for MLS. Designed series of end-user training seminars as well as interactive training CD's to assist users in transitioning to new product.
xpedxColor Specialist
Jul. 2003 - Oct. 2005Twinsburg, OhioProvide on-site product training and ongoing technical support in color management and proofing for clients. Assist sales staff by providing appropriate product recommendations and technical information. Serve as national contact to manufacturers and distributors of graphic products. Provide customer demonstrations designed to specifically address clients’ individual needs. Produce sample output from customer files.
Graphic Intelligence AgencyTechnical Support Specialist
Sep. 1998 - Jan. 2003Akron, OhioContract technical support for companies such as Hewlett Packard and Oce Display Graphics. On-site instructor for both customized classes for large customers, such as Kinko’s, and individualized instruction for photographic, fine art, and outdoor wide-format applications. Help customers implement customized workflow improvements. Organize and implement cross-training among technicians. Provide clients with detailed information on call center activity.
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