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Work Background
The Seva FoundationMarketing Manager
Aug. 2022Berkeley, California, United StatesSeva Foundation is an international nonprofit health organization based in Berkeley, CA. I regularly interact with health professionals from around the world to collect patient and program stories, ensure accuracy in my writing, and keep informed on new developments. • Editor-in-chief for Annual Report and bi-annual magazine: set timeline; choose and write stories, manage a team of freelance creatives; manage vendors; and keep within budget.
• Direct and manage the communications calendar for print and email, ensuring timely and within-scope project completion by coordinating freelancers and internal stakeholders, enhancing overall efficiency.
• Creator and director of the youth ambassador program (the “Seva Squad”), mentoring students from around the world to promote Seva’s vision of “compassion in action” through various projects.
• Created the online store and oversee merchandise operations, including inventory management and in-person sales, increasing sales by 11%.
Congregation Rodef SholomMarketing and Communications Director
Jul. 2017 - Jul. 2022San Rafael, CASet and guide the strategy for all communications—website, email, social media, and print
collateral—to consistently articulate the mission of “igniting the passion to connect.” Manage
the design, production, scheduling, distribution, and analysis of digital marketing campaigns for
all internal departments, including email, social media, and paid advertising.
• Created interactive, online version of the bi-monthly publication The Voice, saving an average
of $1,800 per issue in print and postage.
• Collaborated with development department to copywrite, design, and manage production of
the first ever year-end report as part of the Annual Fund campaign, which met and exceeded
goal of 90 percent participation.
• Created timeline and targeted digital campaign to encourage membership renewal; achieved
goal of 80 percent of families renewing by High Holy Days deadline.
• Tracked and reported on digital metrics and KPIs to inform marketing strategy;
communicated performance to internal stakeholders and board of directors.
San Francisco Theological SeminaryCommunications and Outreach Manager
Jun. 2015 - Jun. 2016San Anselmo, CACommunications and Outreach Manager., San Francisco Theological Seminary, San Anselmo, CA 2015-2016
Primary writer and public representative for ecumenical graduate school. Any day might include writing a press release about a new class in spiritual care, copy for a fundraising brochure, or a web story on a visiting author. The SFTS brand and mission were central to all communications, both written and in person. As a representative to the San Anselmo Chamber of Commerce; I promoted the seminary to the greater public.
St. Paul's Episcopal School of OaklandCommunications Manager
Apr. 2013 - Jun. 2015Oakland, CAAs the voice of a mission-driven, independent K-8 school, I developed messaging that centered around St. Paul's remarkable service learning program, its diverse student body, and academic integrity. Various channels included weekly newsletters that mixed video and reportage, a bi-annual magazine, talking points, push pages from the head of school and departmental directors, web management, press releases, and grant proposals. Developed communications plans that scheduled messaging and drop dates across all media, from weekly newsletter contents to magazine and brochure themes and timelines. By redesigning the weekly newsletter, I was better able to measure readers' open rates, interest areas, and level of engagement. This information was used to inform marketing efforts and tailor messaging.
Marin Primary & Middle SchoolCommunications Manager
Mar. 2007 - Apr. 2013Larkspur, CAEstablished voice and visual style for JK through eighth grade independent school. Scheduled, wrote, and produced thrice-yearly magazine and annual report. Developed and produced weekly "above the fold" stories utilizing videos, slideshows, and reportage. Wrote press releases, edited communications for department directors. Maintained website. Conceptualized and designed all print collateral including cards, invitations, and fundraising brochures. Managed outside vendors and freelancers. Conceptualized, shot, and edited video for fundraising projects: Fund in Need raised over $120,000 for three consecutive years; Capital Campaign goal of $1.5 million met within deadline. Managed complete website redesign acting as sole point of contact with web architect; laid out site map, wrote and edited text, edited photos, and maintained launch schedule. As member of eight person team developed the school's first four-color viewbook for Admissions department; applications increased in 2009, 2010, and 2011.
Charles Schulz Creative AssociatesPublications Manager
Jan. 2005 - May. 2006Santa Rosa, CAResponsible for art/editorial accuracy of all "Peanuts"-themed print media including international learning materials, book copy, packaging, catalogs, and magazine layouts. Provided licensees with direction on "Peanuts" themes and characters. • Researched, wrote and edited brochures, newsletters, and articles for 5,000-member Charles Schulz Museum and Research Center • Wrote PR and event-specific articles to Santa Rosa Press Democrat. • Developed style guide for English-as-second-language clients, reducing revisions by 28 percent.
Sierra magazineProduction Manager
Jul. 2004 - Dec. 2004San Rafael, CAManaged production of Sierra Club's award-winning Sierra magazine. Mapped magazine layout, managed ad traffic and art. Coordinated schedules with designers, editors, and print vendor. Generated ideas for front-of-book pieces including media reviews and personality profiles. Updated web and formatted copy for magazine website. • Fine-tuned production procedures, resulting in consistent two-day gain in editorial calendar. • Negotiated bulk paper purchase for magazine, saving 12 percent in paper storage and shipping over six-month period.
America 24/7 PublishingProduction Manager
Aug. 2003 - Jun. 2004Sausalito, CASupervised day-to-day work of eight-member design team, created, edited and maintained schedules of 50 four-color, 192-page coffee table books for delivery within one-year timeframe. Proofread final drafts for photo and editorial accuracy. • Translated multi-tiered, fully integrated digital publishing workflow into step-by- step workbook. • Established proofreading system to reduce printer corrections by 70 percent.
String Letter PublishingProduction Manager
Jun. 1997 - Jul. 2002San Rafael, CAOversaw production cycle for two monthly magazines, Strings and Acoustic Guitar. Mapped layout, tracked editorial and design schedules, coordinated with advertising sales manager on tracking art. Managed production of instructional music books. Point of contact for print vendors, editorial, and sales staff. • Converted all publications to PDF workflow, reducing per-page costs by 35%, and gaining three days in editorial calendar. • Created procedures manual documenting production cycle for both magazines.
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