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Work Background
Royal CaninBrand Manager
May. 2022As a dynamic Brand Manager at Royal Canin, I specialize in leading strategic initiatives that drive growth and enhance brand integrity within the breeder community. With a focus on digital transformation and stakeholder engagement, I am adept at navigating complex project landscapes to deliver innovative solutions that drive business objectives. My role encompasses a broad spectrum of responsibilities, including strategic planning, digital marketing, and cross-functional team leadership. Key Responsibilities:
Strategic Leadership: Spearhead the development and execution of marketing strategies that align with corporate goals, particularly focusing on the breeder segment to solidify Royal Canin’s role as the preferred partner to breeders. Digital Innovation: Lead digital transformation projects that enhance customer engagement and operational efficiencies, including the integration of Salesforce for lead management and the development of automated digital marketing journeys. Stakeholder Engagement: Maintain robust relationships with key internal and external stakeholders, including global leadership and strategic partners like the AKC, ensuring alignment and fostering collaborative efforts to drive mutual growth. Team Development and Leadership: Mentor and coach raising talent, enhancing their skills and aligning their efforts with broader business objectives. Promote a culture of continuous learning and accountability. Capabilities:
Digital Proficiency: Expertise in leveraging digital tools for marketing automation, customer relationship management, and data analytics to drive decision-making and improve customer engagement. Influential Communication: Skilled in articulating complex strategies and engaging diverse stakeholder groups to foster understanding and drive collective action towards common goals.
Royal CaninAssistant Brand Manager
Mar. 2019 - Jun. 2022Greater St. LouisResponsible for the development and execution of marketing strategies and activities to reach and recruit new PRO customers and influencers for Royal Canin and Eukanuba. Key areas of responsibilities include:
- Recruiting and overseeing key partners and sponsorships
- Developing sales tools to support recruitment initiatives
- Developing and implementing PRO event strategies
- Overseeing media and advertising for the PRO pillar
- Project lead for the AKC National Championship
Royal CaninProject Manager
Jul. 2018 - Jan. 2019Greater St. LouisContract role as Project Manager for the company’s sponsorship and production of the AKC National Championship Dog Show. The event spans 6 days onsite, covering over a million square feet of show space and culminates with a 4 hour broadcast on Animal Planet New Year’s Day. • Managing hundreds of tasks from various activations including broadcast, onsite execution, PR and consumer engagement.
• Coordinating cross-functional communication to drive efficiencies and execution of multi-touchpoint activations.
• Managed activation timelines and spending, keeping everything moving on time and on budget
Eldorado Climbing WallsProject Management Assistant
Mar. 2017 - Jul. 2018Boulder, ColoradoPrimary responsibilities include supporting the project managers in a fast-paced environment, requiring a high degree of decision making while being cognizant of spending and budgets.
- Improve the quality and convenience of road crew travel while keeping costs below budget through enhanced vendor relations
- Execute assigned tasks in a timely and reliable manner, limiting supervisor interaction and enabling them to focus on their responsibilities. - Manage Quickbooks responsibilities to include: entering item receipts and soliciting approval for bills; inputting project budgets; placing purchase orders to suppliers; reconciling bank and credit card statements; running payroll on a bi-weekly basis.
Atkinson-Noland & AssociatesMarketing Administrative Assistant
Mar. 2016 - Jul. 2018Boulder, COAs the Administrative & Marketing Assistant at ANA, my daily responsibilities vary from traditional administrative tasks like reviewing expense reports and managing the office, to more involved duties such as planning industry events. I work directly with the Business Manager and support her role by creating invoices, reconciling credit cards, and tracking expenses related to jobs. One key long-term objective is establishing processes to improve work -flow and efficiencies within the company. Other Responsibilities Include:
- On-going work with management to develop and implement a thoughtful, relevant marketing strategy. - Work with clients to create contracts for jobs and oversee their execution . - Create marketing collateral including tradeshow displays, leave-behinds, advertisement, etc
Circle GraphicseCommerce Integrations Specialist
Aug. 2015 - Mar. 2016In my position as the eCommerce Integrations Specialist I get to work with a wide variety of companies to integrate our print fulfillment capabilities with their eCommerce site or platform. From managing our current Shopify and WooCommece plugin and RESTful API users, to identifying new potential clients, my main objective is to grow the Integrations segment of the business.
Tilfish Designs llcConsultant/Owner
Jun. 2012 - Dec. 2014Boulder, COAs owner and operator of Tilfish Designs my responsibilities covered all facets of the business. A significant portion of my daily work was account management and ensuring I was delivering on the needs of my clients.
- Developed and implemented highly effective sales tools and trained sales force on their use. - Developed keen insights into clients’ opportunities and marketplace challenges. - Coordinated simultaneous advertising campaigns and multiple marketing campaigns for various markets - including case studies, product and program brochures. - Responsible for driving marketing communications activities including sales material, trade shows, presentations, mail campaigns, and advertising.
Outlast Technologies LLCMarketing Manager
Jan. 2011 - Jun. 2012Boulder, COWorked directly with our marketing agency and the Director of Marketing & Sales to complete market research and website usability studies. From this in-depth research, new brand positioning and messaging were created and implemented into our marketing strategies. This exercise lead to a re-launch of the brand with a softer more refined identity that has proven successful in the market.
- Successfully implementing new brand positioning and identity.
- Coordinating the development and launch of the new global website.
- Improving sales and partner support through the development of new materials and resources.
- Building relationships with customers and increasing sales for the downstream business:
Outlast Technologies LLCWeb & Inside Sale Manager
Oct. 2008 - Dec. 2010Boulder, CODeveloped and implemented downstream business model. Successfully directed the transition between OMS software. Identified the need to bring website up to market standards and managed the implementation. Administered the expansion from a strictly b-2-c into a b-2-b model. Proved viability of downstream model for increased funding and expansion of product lines.
- Successfully developing, launching, and managing ecommerce website.
- Developed, implemented and responsible for ecommerce website and logistics.
- Developed financial models including forecasting, margin analysis and pricing policy.
- Selected and organized development of products in the bedding and apparel categories.
Outlast Technologies LLCMarketing Coordinator
Oct. 2007 - Sep. 2008Boulder, CODeveloped and implemented highly effective sales tools and trained sales force on their use. Orchestrated strategic marketing relationships with key partners including the Space Foundation. Developed a keen insight into the company, opportunities and marketplace challenges. Instructed creative teams on brand imaging, materials development and go-to-market plans. Coordinated simultaneous advertising campaigns and multiple marketing campaigns for various markets including case studies, product and program brochures. Key accomplishments include: - Worked closely with product marketing during product development to ensure that products and services met market needs and were executed on time and on budget.
- Responsible for driving marketing communications activities including sales material, trade shows, presentations, mail campaigns, and advertising.
- Worked closely with sales force on development and execution of marketing and follow-up programs.
- Developed proficiency in Adobe CS3.
Outlast Technologies LLCMarketing Assistant & Intern
Aug. 2006 - Oct. 2007Boulder, COProven expertise at developing and launching marketing programs: includes online, print, newsletters, and marketing collateral. Coordinated marketing campaigns for online, interactive media, and print publications. Identified target markets, researched competition, and managed product launches. Coordinated trade show activities including 4 Outdoor Retailer shows.
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