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Work Background
Hadi designs llcHead of Sales and Marketing
Mar. 2022United Arab Emirates
LOOTAH PerfumesCountry Manager
Nov. 2019 - Dec. 2020United Arab Emirates• Consistently exceeded sales targets and achieved significant revenue growth.
• Successfully negotiated and secured profitable distribution and kiosk agreements, expanding the company's presence in new territories and driving business expansion.
• Implemented customer-centric sales programs and initiatives to enhance customer satisfaction and drive repeat sales.
• Provided valuable insights to the management team, contributing to data-driven decision-making and identifying growth opportunities.
Madi InternationalCountry Sales Manager
Dec. 2017 - Dec. 2019Dubai, United Arab Emirates• Managed and provided strong leadership to the salon professional sales division, overseeing multiple brands related to hair care, skin care, nail care, makeup, waxing, and beauty projects.
• Successfully guided the sales team in implementing a "Go to Market Plan," setting clear direction and targets to drive sales growth.
• Expanded the business by increasing the number of new doors through targeted high-turnover door openings, leading to a significant boost in sales.
• Implemented effective client retention strategies, resulting in zero client account loss, while motivating and coaching the sales team to increase productivity and improve performance.
LVMH Perfumes & CosmeticsArea Sales Manager - Loewe Fragrances
Oct. 2015 - Oct. 2017Dubai, United Arab Emirates• Spearheaded the growth of the LOEWE fragrance brand across the Middle East region, collaborating with distributors in Qatar, Kuwait, Bahrain, Oman, Jordan, and Lebanon, resulting in a 10% increase in brand market share
• Built and maintained strong relationships with key clients and duty-free operators, negotiating favorable terms and securing prominent retail placements, leading to a 30% increase in sales and improved brand presence.
• Led the successful launch of 001 perfume by LOEWE, implementing a targeted sales and distribution strategy that resulted in a 50% increase in sell-out figures within the first quarter, exceeding sales projections and establishing the brand as a top performer in the fragrance market • Implemented a targeted sales training program for beauty advisors in duty-free stores, enhancing their product knowledge, selling techniques, and customer service skills. This initiative resulted in a significant boost in sales of LOEWE perfumes.
L'Oréal Middle EastRegional Sales & Training Manager
May. 2011 - Nov. 2014Dubai UAE(During which was located in KSA for 1 year to assist in establishing our L'Oreal KSA Subsidary Then relocated back to UAE in May 2012) • Successfully achieved sell-out targets and drove sales growth for L'Oreal Paris, Maybelline, and Garnier in the Middle East region
• Played a pivotal role in the establishment of the L'Oreal KSA subsidiary, recruiting, training, and managing a team of beauty advisors to comply with new gender regulations, resulting in a seamless transition and continued sales success.
• Implemented comprehensive training programs for beauty advisors, both within distributors and direct-to-retail channels, enhancing their product knowledge, sales skills, and customer service capabilities.
• Collaborated closely with distributors and retail partners to ensure effective sell-out strategies, optimize brand visibility, and drive sell-out performance across the region.
L'Oréal Middle EastRegional Manager Travel Retail Division
Jul. 2008 - Apr. 2011United Arab Emirates• Managed and grew sales for fragrance brands including Giorgio Armani, Ralph Lauren, Diesel, Viktor & Rolf, Stella McCartney, Ermenegildo Zegna, Boucheron, and Cacharel in the Middle East duty-free market.
• Negotiated favorable sell-in agreements with duty-free clients for the fragrance brands, monitored orders, and maintained strong relationships.
• Tripled sales of Giorgio Armani brand within one year by introducing make up and skin care lines across the region driving substantial revenue growth and surpassing set targets.
• Recruited, trained, and developed regional teams, including regional trainers and beauty advisors, for the assigned fragrance brands to drive sales and achieve objectives.
Tameer HoldingsSales Executive
Apr. 2007 - Jul. 2008•Performed Marketing Research tasks •Executed sales administration tasks, i.e. pricing, re-pricing, release of inventory, targets, etc…
•Generated PR news & activities of Tameer Dubai Business Unit (DBU).
•Organized events for Tameer DBU.
•Identified opportunities for road shows and exhibitions, locally & internationally.
•Coordinated within the Marketing Department & with the Sales Department
•Participated in the production of brochures, flyers, DVDs & models.
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