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Work Background
Amazon Web Services (AWS)Sr Partner Marketing Manager
Sep. 2021 - Jun. 2024Austin, Texas Metropolitan AreaCreate top of funnel demand that result in opportunities for strategic Independent Software Vendors (ISVs) in the US, Canada and LATAM. Leverage co-marketing initiatives to help ISVs grow new and existing customers and drive revenue for solutions that run on AWS.
ParamountDirector, Partner Marketing (Viacom Velocity)
Aug. 2019 - Sep. 2021Greater New York City AreaManage the marketing strategy of convergent pitches to advertisers across the Viacom portfolio of networks: Nickelodeon, MTV, VH1, CMT, Comedy Central, Paramount, and CBS. Develop insights-driven, integrated creative solutions at scale to reach targeted audiences, collaborate with Ad Sales to identify new marketing franchises for incremental revenue, and interface with internal and external key stakeholders.
NickelodeonDirector, Social Activation
Jul. 2017 - Aug. 2019Greater New York City AreaOversaw the team responsible for pitching and executing all partner social media campaigns across Nickelodeon platforms. Developed social-first initiatives to generate non-traditional revenue. Evolved sales strategies based on Viacom acquisitions and implemented those processes through training existing employees. Key Clients: Toyota, Walmart, Mattel, General Mills, Party City, Universal Orlando Resorts, Kraft, and PepsiCo.
NickelodeonManager, Social Activation
Dec. 2015 - Jul. 2017Designed and programmed full social media ecosystem campaigns, one-sheets, and collateral in support of Ad Sales and internal Nickelodeon business units. Key social marketing point person to high-level stakeholders across Marketing, Creative, and Sales teams.
Merkley + PartnersSocial Strategist
Jun. 2015 - Dec. 2015greater new york city areaProvided quality review of all social content for the agency's roster of clients prior to campaign launches. Trained copywriters, designers, and executive leadership in the evolving world of social media best practices.
360iContent Manager
Feb. 2014 - Jun. 2015Greater New York City AreaPlanned the social editorial calendars for Clinique and Bravo TV’s legacy properties like Real Housewives of Beverly Hills and Top Chef. Managed the online fan communities on behalf of the network through real-time responses and content creation. Instrumental in the social marketing for Bravo’s first scripted comedy, Odd Mom Out.
Create DigitalDirector, Content Strategy
Feb. 2013 - Jan. 2014Created the social human "voice" and style guide for Verizon FiOS. Managed and motivated a team of community managers responsible for 24/7 Twitter customer support in addition to planning daily editorial calendars for all platforms. Promoted from previous role to lead my peers and establish exemplary customer service and real-time response.
Create DigitalCommunity Manager
Feb. 2012 - Feb. 2013Richmond, Virginia AreaEstablished a loyal, social brand following for the Verizon FiOS entertainment community. Acted as the face and voice of the brand by engaging 24/7 with consumers across Twitter in a customer service capacity and as a tastemaker. Attended red carpet events to build relationships with press, social influencers, and talent to give fans more of what they love about film and TV.
Infina, Ltd.Program Analyst
Jul. 2011 - Feb. 2012Washington D.C. Metro AreaContracted by the Federal Aviation Administration to provide business process development and budget analysis for the Technical Operations Organization. Successfully rebranded existing internal marketing materials including a monthly employee newsletter and conducted routine external customer surveys.
Federal Aviation AdministrationManagement and Program Assistant
Feb. 2011 - Jul. 2011Washington D.C. Metro AreaProvided administrative support to the Office of the Comptroller. Led office supply management, organizational support for high-ranking FAA officials, and managed access and updates to the employee intranet. One of the youngest employees to serve on a critical communication task force.
FrontlineSMSDesign Intern
May. 2010 - Apr. 2012RemoteDesign and communications volunteer responsible for press releases, user materials, and monthly community highlights. FrontlineSMS was one of the first platforms to help harness the power of mobile technology for social change in remote or underdeveloped countries.
National Geographic ChannelDevelopment and Programming Intern
May. 2010 - Jun. 2010Washington D.C. Metro AreaResearched prospective show pitches and vetted Explorers for use as experts within existing shows or in future programs. Curated weekly ratings reports and planned events for company-wide screenings and receptions.
My Purpose PartyDesigner
Sep. 2009 - Jan. 2011Greater New York City AreaCommunity organizer and lead graphic designer for events promoting the unique talents of children phasing out of the Harlem foster care system.
Federal Aviation AdministrationProject Assistant
May. 2007 - Aug. 2010Technical writer for nationally distributed engineering manuals for field FAA employees. Additionally, aided in the planning of the annual Women of Technical Training Conference including hospitality arrangements and itineraries for national executive leadership.
CAPREIT, Inc.Marketing and Operations Intern
Jun. 2006 - Aug. 2006Developed print marketing strategies to attract younger residents to CAPREIT apartment communities. Those methods were incorporated into the re-launch of the company website.
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