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Work Background
Abercrombie & Fitch Co.Manager, Email Marketing
Nov. 2021 - Jan. 2025Led a team of developers to execute innovative email strategies across digital product teams. Established best practices for email, SMS, and push notifications, enhancing deliverability and compliance. Served as a thought leader in digital marketing, driving enterprise-wide communication initiatives. Engineered personalized email solutions to boost engagement and business results, while collaborating cross-functionally to optimize campaign assets for technical excellence and strategic alignment.
OracleSenior Expert Services Specialist
Jun. 2017 - Nov. 2021Greater New York City AreaManaged end-to-end execution of complex email marketing campaigns using Oracle Responsys, driving increased engagement and ROI. Oversaw campaign lifecycles from discovery to deployment, ensuring seamless execution. Designed and coded responsive email templates with HTML & CSS, optimizing user experience and cross-platform compatibility. Analyzed key performance metrics to identify opportunities for campaign improvements.
Wanderlust Holdings, LLCEmail Marketing Manager
Mar. 2016 - May. 2017Greater New York City AreaDesigned and executed targeted email campaigns that increased customer engagement and retention rates. Collaborated with stakeholders to deliver campaigns on schedule and conducted performance analyses to inform ongoing strategy. Implemented dynamic content strategies, resulting in measurable engagement boosts and improved audience targeting.
eBay Enterprise Marketing Solutions (formerly e-Dialog)Campaign Specialist
Dec. 2013 - Mar. 2016Greater New York City AreaDirected high-volume email campaigns with a focus on aligning deliverables with strategic objectives. Integrated advanced analytics and A/B testing to optimize open and click-through rates. Maintained exceptional campaign quality with 99% accuracy, ensuring consistent performance across client communications and marketing initiatives.
Experian Cross-Channel Marketing ServicesEmail Marketing Account Manager
Apr. 2013 - Oct. 2013New York, New York
KaplanDatabase Marketing Coordinator
Jun. 2012 - Mar. 2013New York, New York
Hofstra TelepledgeFundraising Coordinator
Sep. 2008 - May. 2011Hempstead, New YorkIn my role as a Fundraising Coordinator at Hofstra Telepledge, I successfully led fundraising initiatives, resulting in multiple awards for most donations. I developed strategies to engage donors and organized impactful fundraising events to support our mission.
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