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Work Background
PopStroke Entertainment GroupVP of Marketing
Apr. 2023Jupiter, Florida, United StatesSupporting PopStroke's rapid growth as a leader in golf entertainment through strategic marketing initiatives that drive expansion. Responsible for developing and executing local marketing strategies in new markets and growing brand presence. Leading efforts in local PR to increase visibility and elevate the brand’s national impact while fostering local engagement and growth.
Five Iron GolfHead of Marketing
Apr. 2022 - Apr. 2023New York, New York, United StatesLead development and execution of overarching brand strategy, ensuring cohesive and compelling presence across all channels. Spearhead digital marketing campaigns to engage diverse audiences and drive growth. Manage onboarding of agencies and new platforms to amplify reach. Support the launch of multiple new venues, aligning marketing efforts with business objectives for successful market entry and brand consistency across locations.
Krasdale Foods Inc.Director of Marketing
Aug. 2018 - Apr. 2022White Plains, New York, United StatesLead all aspects of the marketing department with a significant focus on digital, shopper and ecommerce marketing. Responsible for preparing, presenting, and spearheading annual omnichannel marketing strategy and media budgets. Specialized in multicultural consumer markets, analyzing and understanding purchasing behaviors that attract and grow a target audience. Guided a team of employees, external agencies and media partners to deliver on KPI's.
Krasdale Foods Inc.Marketing Manager
Jan. 2012 - Aug. 2018White Plains, NYIntroduced innovative digital marketing strategies while creating a new department by partnering with the top media and marketing agencies to execute omnichannel campaigns. Increased revenue and established Shopper Marketing as a sustainable strategy. Focused on growing digital platforms, including websites, mobile sites, and social media platforms. Built and developed a team of expert graphic designers and digital marketing associates.
Krasdale Foods Inc.Marketing Coordinator
Aug. 2009 - Jan. 2012White Plains, NYSupported the marketing department by utilizing my analytical and relational skills to present appropriate marketing program suggestions to prominent CPG companies to attain funding for marketing campaigns. Participated alongside a leadership team to develop unique approaches to b2b pitches that would be presentable to senior leadership. Assisted in reconstructing consumer websites to create a more content-driven presence.
Phillips-Van HeusenMarketing Intern
May. 2007 - Aug. 2007Greater New York City AreaAssisted the marketing department with in-store merchandise layout plans and traveled offsite to assist in floor resets.
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