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Work Background
Murphy Marketing & ConsultingFounder & CEO
Sep. 2022Atlanta, GA
IHG Hotels & ResortsSenior Manager, Loyalty Marketing
Sep. 2020 - Sep. 2022Atlanta, Georgia, United States
IHG Hotels & ResortsSenior Manager, Luxury Campaign Marketing
Mar. 2020 - Sep. 2020Atlanta, Georgia, United States- Driving brand positioning and visual identity creation for IHG’s new luxury loyalty category
- Leading IHG's first luxury category brand awareness campaign via high impact placements in strategic markets worldwide
- Own end-to-end development of global InterContinental brand campaign, from strategic development through creative design to reporting and optimization. Utilizing content partnerships, digital media, and social media to increase serious consideration.
IHG Hotels & ResortsManager, Luxury Loyalty Programs
Aug. 2018 - Mar. 2020Atlanta, GA- Owned brand marketing for IHG’s luxury loyalty programs, ensuring maintenance of brand integrity in marketing and consistent representation across the globe in all languages and cultures.
- Developed strategy & creative for the first-ever, full-funnel, behaviorally-triggered communication series for InterContinental Ambassador, the exclusive luxury loyalty program for InterContinental Hotels & Resorts. Program was designed to stimulate incremental revenue, engagement, and satisfaction. It introduced a new era of personalized, data-driven creative for our consumers by utilizing dynamic technology to communicate with members on an individualized, 1:1 level.
Digitas North AmericaAccount Director
May. 2018 - Aug. 2018Atlanta, GA- Drove strategy and planning for a major airline's customer relationship marketing. Utilized strengths of each capability and applied technological advancements to deliver innovative work that drove business results and improved the customer experience. - Led complex, multi-channel initiatives from ideation through creative development to data analysis and optimizations. Ensured teams worked efficiently and effectively to maximize ROI and deliver clients’ business goals.
- Grew business organically by proactively providing solutions for unanswered customer and business needs. Worked closely with VP of Connections Planning and VP Creative Director to sell in incremental workstreams that increased current remit.
Digitas North AmericaAccount Manager
May. 2015 - May. 2018Atlanta, GA- Managed an industry-leading, multimillion-dollar digital retail campaign for travel industry client which involved the development of media strategies and the execution of creative messaging to effectively capture and convert the key audience members. - Led a cross-functional team of 14 people that spanned multiple capabilities and levels. United client and agency visions to achieve marketing objectives with efficiency and accuracy.
- Created and executed strategically planned customer relationship marketing campaigns to shift brand perception, stimulate trial and retain loyalty; mediums of communication included digital media (search, display, and social) email, and direct mail.
Digitas North AmericaSenior Account Executive
Nov. 2012 - Apr. 2015Boston, MA- Co-led national digital advertising campaign for global travel client by serving as a strategic, digital marketing expert that aligned the client’s business goals and marketing objectives with creative strategy. - Served as a customer relationship specialist by fostering positive partnerships and a strong sense of trust between client and agency. Refreshed working processes to optimize collaborative environment and maximize efficiency.
- Spearheaded high-profile, large-scale loyalty campaigns in client's battleground markets, managing projects from strategic definition through final production of direct mail and email deliverables.
- Managed development and publication of the digital 2012 Corporate Social Responsibility Report for Bank of America. Optimized content for digital consumption to engage users and make them active participants in the experience. Launched a digital advertising campaign supporting the release of the 2012 CSR report, which included display and paid search. - Ran national digital advertising campaigns for Bank of America. Defined campaign strategies based on a deep understanding of the client’s business, brand, and competitors as well as the digital marketing landscape overall.
Digitas North AmericaAccount Executive
Jan. 2012 - Nov. 2012Boston, MA- Played key role in launching the Bank of America enterprise site in May 2012, which won the OMMA award for “Web Site Excellence” in October 2012. Named the “Site Content Expert” upon mastering the content management system, Interwoven, in a very short time. Placed in charge of all content publications and enhancements for the site and was awarded responsibility for daily management of full CMS team as well as training co-workers, new employees, and clients on this program through workshops and tutoring.
PARTNERS+simonsBrand Coordinator
Jan. 2011 - Dec. 2011Boston, MA- Developed integrated marketing strategies for leading healthcare clients, including: Genzyme, Horizon Blue Cross Blue Shield of New Jersey, Blue Cross Blue Shield of Massachusetts, and Blue Cross of Northeastern Pennsylvania.
- Assisted in management of national, multi-media campaign executions across mediums, including print, digital, television, radio and direct mail.
- Managed monthly budgets and billing processes for several clients to ensure financial health.
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