IHG Hotels & ResortsManager, Luxury Loyalty Programs
Aug. 2018 - Mar. 2020Atlanta, GA- Owned brand marketing for IHG’s luxury loyalty programs, ensuring maintenance of brand integrity in marketing and consistent representation across the globe in all languages and cultures.
- Developed strategy & creative for the first-ever, full-funnel, behaviorally-triggered communication series for InterContinental Ambassador, the exclusive luxury loyalty program for InterContinental Hotels & Resorts. Program was designed to stimulate incremental revenue, engagement, and satisfaction. It introduced a new era of personalized, data-driven creative for our consumers by utilizing dynamic technology to communicate with members on an individualized, 1:1 level.