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Work Background
Profesional independienteInnovation Coach
Mar. 2024Latin AmericaCoach and facilitator, specializing in design thinking methodologies, including creative problem solving, creativity and divergence, and service design, amongst others.
Profesional independienteInnovation Consultant
Mar. 2024Lima, PeruLed innovation initiatives, digital and cultural transformation projects, and designed strategies for startups and companies across various sectors. As an outcome I had enhanced business efficiency, improved processes, and optimized workflows, all of which strengthened the value proposition of my clients and reinforced customer relationships.
OutsightProject Intern
Dec. 2022 - Mar. 2023Paris, Île-de-France, FranceDigital PMO and marketing intern promoting LiDAR-based software solutions.
MastercardSenior Consultant Digital Acceleration
Aug. 2022 - Jan. 2024SpainPMO for Click to Pay:
Initiative that facilitates payment by card without the need to enter credentials manually, improving the User Experience, and providing better conversion and security in payments. PMO for Ethoca Alerts:
Solution to grant visibility to brands, enabling near-real-time sharing of dispute data and purchase details between financial institutions and merchants. The result? Better fraud-fighting and digital experience capabilities.
ESCP Business SchoolMSc in Digital Transformation Management and Leadership - London, Paris
Oct. 2021 - Jul. 2022London, England, United KingdomMSc in Digital Transformation Management & Leadership - GPA 3.8/4
- Grade de Master Visa Bac+5 (120 ECTS)
- ESCP scholarship, Student Representative
- Core specialization in Industry Operation Management and Strategy in 3.0 (robot programming and simulation)
- Courses: Business Strategy, Big Data (Python), Web 3.0, Internet of Things (IoT), Metaverse, Frontier Technologies, Blockchain, Project Management
- Consultancy Experience: Project leader in Company Consultancy to Velory (Sweden)
Diners Club, PeruSenior Digital Growth Manager - Digital Transformation
Oct. 2019 - Oct. 2021Peru- Outperformed the digital banking strategy KPIs positioning the App as the 1st payment option, growing +10% in digital users and +30% in share of financial services in 6 months - applied segmentation analysis
- Oversaw the roadmap of tech products and solutions, from user experience, launch and adoption, as product owner for payment app, mobile wallet, money exchange app, gamification strategy and authentication
- Optimized internal processes using agile methodologies in alignment with DevOps and cross-functional teams, for risk management and RPA automation projects
BelcorpSenior Brand Design Strategist - Content and Strategy
Oct. 2017 - Aug. 2019Lima Province, Peru- Led the digital marketing and brand strategy of Esika for LATAM and USA (leading beauty brand in direct sales)
- Achieved brand’s KPIs in sales and social media with media buying, omnichannel strategies, influencers marketing, and data segmentation analysis - Implemented ecommerce with SEO and SEM, user journey and cross sale strategy
- CRM and Virtual Reality apps as product owner with Kanban and Scrum Agile methodologies
Corredores de Seguros FalabellaMarketing and web Analyst
May. 2016 - Oct. 2017Lima, Peru- Strategized and analyzed 360 campaigns and overview content management
- Budget management and investment optimization in on and off media
- Social media strategy, email marketing and business analysis
- Organized, supervised, and reported of the consulting and digital services area, in hand with Business Intelligence
Corredores de Seguros Falabella PerúAnalista de Canales Digitales
May. 2016 - May. 2017
Fahrenheit DDBJr Professional – Digital Planning, Social Media
Mar. 2014 - Apr. 2016Lima, Peru- Analyzed and generated reports of content and social media platforms
- Executed tactics and strategies according to measurable objectives and KPIS
- Developed studies on trends in use, opportunities, and innovation
- Generated content for banking products and related services
- Implemented dynamics / campaigns to generate engagement
PlusTV - Media Networks L.A.Practicante de contenidos en la Gerencia de desarrollo de productos audiovisuales
Oct. 2012 - Feb. 2014
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