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Work Background
ActiveCampaignFrontend MarTech Engineer
Sep. 2022Chicago, Illinois, United StatesI support the development and optimization of ActiveCampaign's digital marketing properties, specializing in martech integrations. My role bridges technical development with strategic marketing needs, enabling the seamless implementation of tools, product features, and ongoing improvements to our digital marketing efforts. I work closely with marketing, product, and engineering teams to deliver impactful, customer-focused results. Key Achievements:
- Reduced downtime and saved hundreds of thousands of dollars in potential lost conversions by implementing efficient development processes, including version control and CI/CD pipelines. - Enhanced data-driven marketing by leading the cross-functional expansion of A/B testing capabilities, empowering the marketing team to make informed decisions and optimize campaign performance. - Collaborate globally with Ireland and Costa Rica teams to meet organizational goals and drive growth through our digital properties. - Co-led the planning of ActiveCampaign's first Employee Resource Group (ERG) for disabled team members, fostering an inclusive and supportive workplace culture. Core Responsibilities:
- Collaborate on the development of custom themes and plugins for WordPress and Craft CMS, ensuring our digital marketing properties meet evolving business needs and provide an optimal user experience. - Oversee martech integrations, such as Google Tag Manager and Zendesk theme development, managing integration efforts and ensuring alignment with marketing goals. - Evaluate and execute improvements to the speed, reliability, and functionality of our web properties, utilizing analytics tools, plugins, and emerging technologies to enhance customer engagement. Technologies & Tools:
- HTML, CSS, JavaScript, PHP
- Node, Zendesk Curlybars (Handlebars subset), Twig/Symfony
- WordPress, Craft CMS
M1 FinanceMarketing Technology Engineer
Mar. 2021 - Jul. 2022Chicago, Illinois, United StatesAs a Marketing Technology Engineer at M1 Finance, I worked on the internal marketing team to drive strategic marketing initiatives through technical solutions. My role focused on developing custom features for WordPress and Zendesk, working cross-fucntionally to implement digital marketing initiatives, and implementing analytics tools to align technical capabilities with business growth. Key Achievements:
- Successfully led an initiative to significantly improve the accessibility of the marketing website, enhancing inclusivity and usability, as well as sticking to ADA guidelines, aligning with a commitment to building inclusive digital experiences and supporting a career focus on accessibility and user-centered design. - Led the search, selection, and onboarding of Pantheon, a WP hosting vendor, to migrate m1.com, coordinating vendor meetings and cross-departmental efforts. This improved site scalability, improved web reliability, and significantly increased development speed, setting the foundation for future growth. - Initiated and co-led the organization's first Employee Resource Group (ERG) for employees with mental health diagnoses, fostering a supportive and inclusive work environment. Core Responsibilities:
- Consulted with internal marketing teams to recommend and implement technical solutions aligned with business goals, driving improvements in marketing campaign execution and site performance, contributing to increased conversion rates. - Developed custom features, components, and plugins for WordPress and Zendesk, ensuring the platforms evolved to meet changing marketing requirements and improve user experience. - Oversaw implementation of analytics and tracking tools, including Google Tag Manager, Google Analytics, Segment, and AppsFlyer, to drive data-driven insights and enhance customer acquisition strategies. Technologies & Tools:
- WordPress, Zendesk
- Google Tag Manager, Google Analytics, Segment, AppsFlyer
- HTML, CSS, JavaScript, PHP
Phase 3 Marketing and CommunicationsFront End Developer
Jan. 2019 - Nov. 2020Greater Atlanta AreaAs a Front-End Developer at Phase3, I was the sole web developer at the agency, which involved direct interactions with clients to understand their needs and deliver effective digital solutions. My work included maintaining legacy WordPress themes, implementing modern development workflows, and consulting on best practices to improve the front-end team's tech stack. I focused on making our development processes more accessible, while optimizing and modernizing build processes to create efficient and scalable client solutions. Key Achievements:
- Improved the agency's tech stack by introducing modern build processes, including Node.js, Gulp, and Webpack, leading to more efficient development workflows. - Set up version control and a streamlined deployment system for WordPress themes, optimizing the process for deploying to WPEngine. - Developed and codified best practices for the front-end development team, enhancing consistency and quality in client deliverables. Core Responsibilities:
- Maintained and updated legacy WordPress theme codebases, ensuring stability and modernizing features as needed. - Consulted on front-end development best practices to improve the team’s processes and efficiency. - Implemented and optimized modern development workflows, including build automation and deployment processes, to enhance productivity and maintainability. - Interacted directly with clients to understand their requirements, provide technical guidance, and ensure their needs were effectively addressed. Technologies & Tools:
- HTML, CSS, JavaScript, PHP
- Node.js, Gulp, Webpack
- WordPress, Git, WPEngine
Tyrannosaurus TechFrontend Developer
Mar. 2017 - Dec. 2018Greater Atlanta AreaBuilder of front end web applications, in particular, wrapping custom websites around a WordPress backend. Finding ways to implement smarter workflows for front end development and contributing to the Atlanta Tech Scene by volunteering and mentoring. Founder of the Atlanta chapter of the Product Hunt Meetup.
Hell In A Handbag ProductionsCompany Ensemble Member
Nov. 2014 - Nov. 2016Chicago
Worldwide JamieFreelance Developer
May. 2014 - Mar. 2017Greater Chicago Area-WordPress Development & Consultation, Custom Themes, Custom Plugins
-eCommerce Consultation
-UX, UI, Design Worldwide Jamie specializes in WordPress. This includes building custom themes and plugins and ongoing maintenance of WordPress installations large and small.
DESIGNATION LabsFrontend Developer
Mar. 2014 - Aug. 2014Greater Chicago AreaStudy the field of UX & UI in an intensive, five month program, three of which were immersive in a classroom environment. This included classes on UX & UI best practices, working with clients both real and simulated, and developing a portfolio of work.
One of my final projects was instrumental in opening the conversation for starting a St. Louis chapter of Designation due to the quality of work.
Stone City / International Marble and GraniteFrontend Developer
Oct. 2013 - May. 2014Greater Chicago AreaBuilding and maintaining a Wordpress-based consumer facing website. This involved designing and implementing a new design and integrating outdated systems into a refreshed design. I was also responsible for designing and creating sales materials for both the consumer and the sales team.
Corn ProductionsCompany Ensemble Member
Jan. 2010 - Dec. 2014
TSS-RadioSales and Support
Mar. 2008 - Apr. 2011Product support, warehouse logistics, online presence building, community relations, web site ui
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