Traffic MansionGrowth Marketing Executive
Jan. 2022Led the growth team, managing project management and process optimization. Drove lead generation and business development efforts, securing key partnerships and driving growth through strategic networking and relationship management. Managed product development for OneHubPlay from inception to launch, including media buying, performance analysis, and stakeholder communication. Spearheaded customer acquisition through affiliate marketing, optimizing campaigns across Google Ads, Snapchat, and Facebook. Additionally, led retention marketing efforts, developing and refining push notification campaigns to boost user engagement and retention.