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Work Background
Studenac marketBoard Member and Chief Innovation and Digitalization Officer
Oct. 2022Responsible for innovation and digitalization strategy and development using advanced analytics and new product development as drivers for company new growth and value, optimization, efficiency and customer satisfaction.
Studenac marketDirector of Marketing and Corporate Communications Sector
May. 2022 - Sep. 2022Director of Marketing Sector: responsible for marketing strategy, marketing communications, brand, new business development, project management, customer value, corporate communications, internal communication, corporate social responsibility, donations and sponsorships.
Studenac marketDirector of Marketing and Corporate Communications Department
Oct. 2019 - Apr. 2022CroatiaDirector of Marketing Department: responsible for marketing strategy, marketing communications, brand, new business development, internal and corporate communication.
Deutsche TelekomProduct Strategy and Marketing Consultant for Europe
Dec. 2016 - Sep. 2019Zagreb, CroatiaCore Communication Competence Center, located in Croatia and working for DT and its 11 European markets: International strategy development (short, mid, long term) Ideation and execution of innovative business models Mentoring start -ups
International product development (use case ideation, market research, data analysis, business potential estimates, etc.)
Deutsche TelekomProduct Marketing Expert for DT Europe
Jun. 2016 - Nov. 2016Bonn Area, Germany▪Working in product marketing department across DT Europe footprint, steering activities, fostering dialogues and involving NatCos from initial development through to implementation ▪ Leading Immmr project, innovative communication solution, from Product Marketing perspective across NatCos ▪ Leading Go2market strategy recommendation for international project, for European footprint, by defining project USP’s, key communication message, communications approach (BTL, ATL, supporting activities) and ensuring best practice sharing among NatCos by providing learning examples and communication examples from NatCos who launched the solution ▪ Reporting towards management and various stakeholders within DTAG, PAN IP, and across NatCos Working on tasks which help drive short, mid, and long term international strategy development in the right direction such as: ▪ Qualitative and quantitative market and customer research ▪ Market, customer, NatCo data analysis and synthesis ▪ Working via Design thinking methodology – using ideation phase for new idea development ▪ Leading production of Core Communication strategy video ▪ Working on future of communication topic - communication in AI/VR/AG
Hrvatski TelekomSenior Product Development Manager
Oct. 2015 - May. 2016
Hrvatski TelekomProduct Development Manager (Voditelj razvoja proizvoda)
Sep. 2013 - Sep. 2015Zagreb, CroatiaResponsible for: • managing the work of the project team with all the sides/departments product has an influence on
• the achievement of project and product goals, as well as the product quality
• the agreement of product marketing specification (what to do and how to do it) • the technical flow of the product development as a leading part of proposition development, in accordance with marketing plan, and according to process methodology of Croatian Telecom
• the alignment of project with the policies, guidelines, processes, procedures, and methodology of Croatian Telecom
• tracking/removing/managing product/project risks
Electrolux ProfessionalMarketing Communications Expert
Jan. 2013 - Jun. 2013Pordenone Area, ItalyMarketing Communications department
1. Translating consumer insights into communication claims and positioning statements for product segments within the Cook & Chill Category (continuation of project started within Product Management team - mentioned below)
2. Working on daily marketing communications tasks: ex. writing articles, analyzing data for various product categories, working on brochures/leaflets/technical sheets/powerpoints/newsletters/mobile applications/websites, maintaining internal team platform
3. Working on certain internal projects which aim is to improve internal business processes Business Intelligence and Consumer Insight department
1. Working on qualitative and quantitative research and analysis (of market and customers), referring to food service business in general, and to different food service product categories 2. Taking part in Quality Function Deployment (QFD) process – methodology of understanding customer needs and linking them to future product features 3. Working on daily tasks: ex. updating global competitive landscape analysis, composing questionnaire to be conducted with customers, maintaining internal team platform
Electrolux ProfessionalProduct Management Consultant
Jun. 2012 - Jun. 2013Pordenone Area, Italy1. Working on daily product management work: benchmarking competition, product communication (producing and adjusting presentations and videos in order to support international sales and marketing, working on all product communication platforms, for ex. internal databases, technical sheets, communication materials), product launch preparation, product training to dealers/customers, monthly analysis of sales results, on-site visits to customers, maintaining internal team platform, product development process (QFD, competitor comparison testing, product adjustments), strategic product projects
2. Wrote an MBA thesis on product perceived quality - academic research + managerial implications on how to improve internal measuring and processes related to the topic 3. Developing a deep target consumer group understanding through research, collaboratation with regional managers, market data... - Compiling worldwide Cook and Chill customer segmentation insights: creating a questionnaire, analyzing data, extracting conclusions/suggestions
4. Taking part in Quality Function Deployment (QFD) process: cross functional, international methodology of understanding customer needs and linking them to future product features 5. Collaborating cross functionally within matrix environment with managers around the globe, sharing product information both internally and externally
Digitel d.o.o.Account Executive ------> Account Manager
Oct. 2007 - Aug. 2011Zagreb, CroatiaAccount Manager in Client Service Department of a Marketing agency. Project leader/manager for all communication activities (including small projects, 360° communication campaigns, and completely new product launch campaigns such as new prepaid telecommunications brand), for various clients, coordinating different departments (creative, media, production, PR, and event department), in charge of a given budget and project timeline, and responsible for the satisfactory delivery. Daily contact with clients: telecommunications (Croatian Telecom, T-Mobile, T-Com, bonbon, HT ERONET, !hej), banking (Zagrebačka banka Unicredit group), food/drinks (Jamnica, Podravka, Feravino), and consumer goods industry (Naturprodukt) in terms of: strategic advising
brand/service development
brand/service communication
developing and leading ATL and BTL creativity and activities (TVC, RC, online, trade marketing, including market specific adaptations...)
leading cross functional teams, in charge of project timeline and presentation
Hrvatski TelekomMarketing Department Intern
Sep. 2006 - Nov. 2006Zagreb, CroatiaAssistance in developing culture and sports sponsorship plans for the upcoming year
Participation in realization of sponsorship events and press conferences
The BroadmoorRetail and Food and Beverage Department Intern
Jun. 2004 - Jun. 2005Colorado Springs, Colorado AreaRetail Sales Associate – in charge of ordering merchandise for the store Cross training in Food and Beverage department
Completion of various hospitality related seminars (Banquet Service, Food and Beverage Management, Hotel Management, Keeping the Stars Guest Relations, Preventing Harassment, Safety and Sanitation, and Sales and Marketing)
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