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Work Background
GoodYou MarketingAccount Management Lead
Feb. 2024Lake Oswego, Oregon, United States• Spearhead the management of key accounts at GoodYou Marketing, ensuring client satisfaction and fostering long-term partnerships.
• Developed processes and established best practices to formalize the account management function within the organization.
• Laid the groundwork for a dedicated department that enhanced client relations and drove business growth.
FloSportsSr. Director, Partner Marketing
Jan. 2022 - Oct. 2023Portland, Oregon, United States
FloSportsDirector, Global Partnerships (Account Management, Rights)
May. 2017 - Aug. 2022Portland, Oregon AreaBuilt and led an account management team to oversee the contractual obligations across 500+ sports streaming rights partnerships, building relationships, managing escalations, and coordinating the live stream production or delivery and marketing obligations for over 20,000 sporting events per year.
During this time, partner retention increased to 94% from 75% before the team existed.
ALGLODirector of Marketing
Sep. 2014 - Aug. 2015Austin, Texas AreaCreated and developed the marketing department at a new tech start-up with the goal of identifying specific target markets and building a brand identity within them. In charge of creating all content and copy for marketing and sales initiatives including the website, e-commerce store, social strategy, blog, press releases, email marketing, one-sheets, user manuals, white papers, and sales collateral.
FloSportsDirector, Marketing Solutions (Account Management, Marketing)
Mar. 2014 - May. 2018Austin, Texas AreaAs the Director of Marketing Solutions at FloSports, I led a team in creating custom sponsorship programs focused on editorial and video content, in-stream integration, and social media program extension. We developed sales materials to ensure a unified narrative and value proposition for the sales team to pitch and ultimately executed these programs, collaborating with the content, video production, social media, design, and live production teams.
MyselfFreelance Marketing Consultant
Jan. 2014 - Apr. 2014• Developed low-cost marketing strategies for local startups in Austin to drive growth and customer engagement.
• Formulated long-term marketing plans tailored to each startup's growth phase.
• Achieved a 20% increase in customer acquisition and retention for clients through targeted marketing campaigns.
IGN EntertainmentRegional Sales Executive
Mar. 2013 - Oct. 2013Greater New York City AreaPartnering with agencies and clients to deliver custom, integrated and cross platform advertising campaigns to increase awareness and meet and exceed KPIs. Specializing on entertainment and branding campaigns targeted to M18-34, I work closely with the marketing team to brainstorm new and exciting executions to appeal to the IGN audience and align with the brand's campaign.
IGN EntertainmentAccount Executive
Apr. 2011 - Mar. 2013Working with agencies and clients to establish advertising campaigns to meet and exceed their goals. Working with an assortment of entertainment and brand clients to establish and execute custom, interactive online and offline advertising campaigns reaching M18-34.
LBiDigital Strategist
Mar. 2010 - Apr. 2011Greater New York City AreaExpanded my role to overarching strategy and added larger clients including CBS Films while still managing fully my previous accounts. Continued my strong relationships with clients, built new ones at CBS Films, and began to train and manage interns and new AMPs.
LBiMedia Planner
Aug. 2009 - Mar. 2010New York City Metropolitan AreaWorked across multiple entertainment clients including Anchor Bay Entertainment and CBS Films to execute advertising campaigns. Maximizing reach to the target market and minimizing wasted impressions.
LBiAssistant Media Planner
Jul. 2008 - Aug. 2009New York City Metropolitan AreaPlanned a multitude of small campaigns for Universal Music Group, Anchor Bay Entertainment, and Big Idea as an assistant and led many client communication calls and in person meetings. Received feedback on the campaigns and built solid relationships with my clients within months of starting my career.
The Advantage CompanySales Associate
Jan. 2007 - Jan. 2008Retail sales in high end clothing, suiting, and footwear.
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