Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Public Health CollaborationVice-Chair of Board Of Trustees
Jan. 2022Leading the charge for improved nutrition education including reversal of Type 2 Diabetes. Steering the growth of organisation to a new level, having delivered a doubling of annual conference attendance, and put in place effective organic online marketing strategies.
Energy UKSenior Programme Manager Derby Smart Meter pilot
Jan. 2020 - Jun. 2020Management of major cross-industry pilot to test smart meter consumer acceptance when rolled out geographically v nationally. Included stakeholder management programme, design of all commercial and operational aspects of trial including marketing channels, incentive strategy, partnership strategy as well as liaison across agencies, energy suppliers and industry.
British GasHead of Consumer Strategy, Smart metering
Sep. 2013 - Jan. 2020Staines, UKLed a team to drive consumer uptake of smart meters, as part of largest infrastructure upgrade in UK. Responsible for consumer research, direct communications, and creation of robust insight-driven consumer behaviour change strategies. Influenced set up and steered the national campaign body for smart meters, ensuring cohesion across energy suppliers.
British GasSenior Consumer Strategy Manager
Oct. 2012 - Sep. 2013StainesResponsible for PR, 3P strategy to raise awareness of smart meters with hard to reach consumer segments and influencing government and industry bodies to support British Gas' smart meter rollout
British GasSenior Marketing Manager, Smart Homes
Jan. 2011 - Oct. 2012Responsible for driving awareness and consideration for smart meters as part of British Gas' strategic 'go-early priority' for smart meters. Included driving forward an extensive consumer research programme and full TTL activity including PR, social media, direct and ground-breaking 'crowd-sourcing' campaigns.
British GasHead of Marketing, Pay As You Go Energy
Jan. 2010 - Feb. 2011Responsible for all marketing activity for British Gas' prepay base. Included strategic planning based on customer and commercial needs, proposition development eg industry ground-breaking Home Energy Top Up, and all marcomms activity.
British AirwaysRelationship Marketing Manager, Europe & Africa
Dec. 2005 - Dec. 2008Accountable for growing and retaining loyalty from the region’s 2m customer base. Managed a team of 6 to deliver ROI against a £5m budget through segmentation model design, planning & execution of all comms & campaigns, new member acquisition, mileage partnerships, face to face premium events, cost & quality of service centre, shaping of new propositions and launch of B2B loyalty scheme for SMEs. Key Achievements:
• Winner of Brand Republic Connect Award for Intelligent use of Customer Data ‘07, campaign ROI of 1:16.
• Led design of customer value segmentation models for Europe & Africa markets, regularly delivering campaigns with ROIs between 1:12 and 1:22.
• Pioneered innovative newsletter concept to engage mass market towards British Airways, yielding over £1m in revenue in year 1.
• Managed comms plan - balancing relationship, product, partner and tactical comms to customer base and with personal signatory on all communications.
• Led direct communications during numerous crises (cabin crew strike, BA emergency landing, post Terminal 5 opening).
• Delivered highly successful acquisition programme resulting in 500k new prospects.
• Led agency tender for new below the line global marketing agency for the Europe & Africa region.
• Launched new co-brand credit cards in Russia, Germany & Sweden with Amex and Barclaycard to offer more opportunities for customers to earn miles, enabling target of £4m profit to be met.
• Delivered region’s premium launch event for Terminal 5 opening and annual BA Chairman event at House of Lords, increasing customer profitability and retention.
• Launched B2B loyalty programme for key markets in region.
• Ongoing resolution of top member escalated issues, through 121 contact with member or briefing of BA Chief Executive’s office, resulting in reduced defection.
• Key speaker at events such as Danish Travel Board Conference. For presentation see
http://www.dbta.dk/uploads/media/Travel_conference_Jan_08_v1.pdf
British AirwaysCommercial Lead, Global Loyalty Proposition Team
Jan. 2003 - Dec. 2005Responsible for defining global loyalty strategy and propositions, gaining regional stakeholder buy-in, creating appropriate business cases with supporting financial models, and overseeing implementation in line with strategy. Key Achievements:
Defined strategy and standards for email channel use globally, which are still in use today.
Defined global proposition and strategy for high volume low value market segments, setting way forward for 400k investment project.
British AirwaysProgramme Lead
May. 2000 - Dec. 2002Responsible for project managing delivery of new products onto ba.com, using full project management tools and skills, managing stakeholders, risks and issues. Key Achievements:
Delivered customer purchase history database, allowing targeted comms to low value customers.
Delivered 2 streams of BA's frequent flyer programme relaunch, allowing Delivered multi-lingual registration capability at ba.com, the first multi-lingual area of the website.
Delivered capability to register at ba.com and receive special marketing communications, commencing a relationship with customers outside the frequent flyer programme.
Ran a trial of implanted travel portal into a corporate, dealing effectively with travel agent pushback.
British AirwaysGraduate Trainee
Sep. 1997 - May. 2000A variety of placements providing excellent grounding in how facets of large corporation work from front line operations to selling. Achievements:
IT - defined business processes for launch of e-ticketing product
Catering - managed launch of cashless catering within BA, delivering annualised savings of 200k.
Airport - checked-in customers first hand Amsterdam's Schipol & Boston's Logan airports.
Sales - corporate account management, designing deals, assessing revenue performance. TRAINING Courses include: IDM 121 Marketing; Marketing for Business; Diversity & Inclusion; Age Awareness; Effective People Management; Commercial Skills for Business; Cap Gemimi Advanced Project Management; RAD Project Managment; Presentation Skills; Influencing & Negotiation; Business & Finance Awareness.
Intch is a Professional Networking App for the Future of WorkSee more people like Olivia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
18
Financial Consultant @ Standard capital corporation
130094 people
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
18
Financial Consultant @ Standard capital corporation