Olivia has been a Consumer Strategist and Marketing expert for large brands for over 20 years. At British Airways she launched a number of industry first services on ba.com and drove up customer loyalty when heading up the Executive Club programme for Europe & Africa, resulting in award-winning direct marketing campaigns. At British Gas she led the consumer engagement programme for the national smart meter rollout, the largest infrastructure upgrade in the UK’s history. This included the set up and oversight of a national education campaign body with government, as well as the development of British Gas’ industry leading multi-channel customer engagement programme, designed from detailed consumer attitudinal insights into their motivations and barriers, and with a particular focus on utilising digital, social media and PR channels. She has since worked with the Department of Business & Energy on further consumer engagement projects and has now directed her passion towards human health transformation and empowering the younger generation to make informed decisions about their own health.More...