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Work Background
Novo NordiskDirector Digital Analytics & Operations - Phase 4 Digital
Feb. 2024 - Dec. 2024Princeton, NJContract End Date: Nov. 30, 2024 As the Google Analytics SME for HCP Omni-Channel Reporting, I specialize in integrating diverse data sources to optimize marketing strategies targeting Healthcare Providers (HCPs) across key brands such as Ozempic, Wegovy, and Rybelsus. I partner closely with brand leads to design and implement customized, data-driven dashboards that deliver real-time, actionable insights, track campaign performance, and enable continuous optimization. My expertise in developing comprehensive tagging frameworks and robust reporting structures ensures precise tracking across all digital touchpoints, allowing teams to accurately measure campaign effectiveness and adjust strategies accordingly. I excel in coordinating efforts across multiple agencies and therapeutic areas, establishing a unified "single source of truth" for marketing data. This ensures alignment between internal teams and external partners, fostering reliable, consistent reporting and driving strategic decision-making across the board.
Weichert, RealtorsDirector of Business Operations and Analytics
Jan. 2022 - Jul. 2023Morris Plains, NJAs Director of Business Operations, I was responsible for the day to day operations of Weichert Direct. What made this position so rewarding is that each day was a new challenge to solve and afforded me the opportunity to work on many different projects that immediately impacted the Weichert's strategic initiatives. As an example, I structured business processes to ensure that 5 Weichert companies received their leads the instant potential customer submitted inquires through Weichert.com. Each of the 5 companies had its own CRM system so creating these processes involved an understanding of each company, its strategic goals and its technological infrastructure as it related to the CRMs.
Weichert, RealtorsAnalytics Team Lead
Apr. 2018 - Jan. 2022Morris Plains, NJOfficially, I may have been "Analytics Manager" for Weichert.com, but my responsibilities spanned beyond the realm of analytics. As the Analytics Manager at Weichert Realtors, my day consisted of managing all website tagging, tracking and reporting functionality on Weichert.com; a website whose main goals are branding and lead generation for the company. A significant portion of my reporting focused on diving deeply into channel analysis and user segmentation and behavior. I also ensure that feature and functionality enhancements are SEO optimized to maintain a consistent flow of organic traffic. Over the course of my 4 year tenure at Weichert, I have expanded my role to include managing the enhancements to the website including documenting requirements, creating test plans for UAT, and ensuring that changes made to the website do not interfere with the work flow of our internal and client facing systems across several of the Weichert brands/companies.
Toys"R"UsSenior Manager | E-Commerce Digital Analytics
Feb. 2018 - Apr. 2018Wayne, NJAs a senior analyst within the digital analytics department at Toys”R”Us, I used Omniture to track customer behavior on all Toys”R”Us and Babies”R”Us websites and mobile applications. My days were spent analyzing data to present management with ideas on how to enhance the customer experience to drive revenue. Creating and monitoring dashboards was especially important at this time as the company had filed Chapter 11.
Talent Inc.Analytics Team Lead - Marketing Analytics and Operations
Nov. 2015 - Jul. 2017New York, New York, United StatesAs the Manager of Analytics and Operations, my key area of focus was to analyze data that ultimately informs strategies implemented by the tech, product and marketing/creative teams at Talent Inc. Leveraging 10 years of experience on Wall Street, I created and presented dashboards which enabled me to inform senior management of key strategic and growth opportunities that would ultimately drive revenue. Understanding customer behavior by breaking down user journeys and optimizing pathways to purchase to maximize conversion is at the root of what I do. By tracking behavior of our customers on not only on our B2C websites, but the websites of our B2B partners, I created cohorts to help align our content and product development strategies thereby increasing conversion. By tracking conversions from the blog, social media, email and video channels, I was able to analyze revenue by channels and ensure the company was on target to accomplish all its goals. Prior to implementing any change on the site or the product, I conducted A/B testing to ensure this was indeed the best option. If the A/B test succeeded, I collaborated with the design, tech and marketing teams to implement the change. Additionally, I was responsible for researching the marketing tech stack and finding solutions for email marketing, content management, social media marketing and analytics.
Dow JonesManager | Product & Marketing Analytics: Go-to-Market
Sep. 2014 - Oct. 2015New York, NYAt Dow Jones, I was the Analytics Lead on a product called Newsmart which was their way of leveraging the Wall Street Journal to penetrate a new market segment. The dashboards I created in Adobe Analytics (Omniture) were used to inform the Product team, the Creative team and Senior Management on whether the product was ready to be launched and which markets would be the most successful. What was unique about this role is the opportunity to work in a "start-up" environment cocooned in the larger infrastructure of Dow Jones. https://www.dowjones.com/press-room/dow-jones-launches-newsmart/
WhoTrades ~ Tech StartUp - Broker DealerAnalytics Team Lead
Oct. 2013 - Sep. 2014New York, NYAs the Senior Marketing Analyst at this tech start-up, I worked alongside the VP of Marketing to coordinate all online and offline marketing campaigns designed to enhance brand awareness, engage potential and existing clients, and remain competitive within the industry. Since WhoTrades targets international markets, my being able to communicate in French and Hindi is a great asset. My responsibilities included working with the sales staff to become fully knowledgeable about each of our products, familiarizing myself with what the competition has to offer, and determining how best to approach the intended market. After brainstorming a marketing strategy, I created a presentation with the express purpose of gaining approval by Senior Management before implementing the strategy. Campaign by campaign, I created the concept, wrote the copy and ensured the websites, brochures, presentations and webinars adhered to NFA guidelines while still effectively capturing our target retail and institutional market whether based in the US or abroad. Additionally, I was responsible for creating WhoTrades "digital story" through its social media network. As WhoTrades markets itself as a "social media trading network," strengthening WhoTrades social network is a primary corporate development initiative. In a short time, I had increased the firms social media following by over 30%
Neerja Public RelationsDirector of Strategy & Analytics - Freelance
Oct. 2012 - Jan. 2017New York, NYAs the Director of Events, my main objective is to provide entertainment, fashion, culinary, lifestyle and non-profit industry clients with PR in the South Asian media through customized and targeted event-based and online/social media based campaigns. I draw from 8 years of non-profit experience which includes leveraging social media and online campaigns to raise awareness and funds for various South Asian charities in the NY Metro area and abroad, as well as planning small-scale and large scale fundraisers.
The Benchmark Company, LLCHead of Analytics
Oct. 2008 - Oct. 2012New York, NYMy primary responsibilities included creating and maintaining, valuation and industry Excel models, researching and assisting in writing Research Notes, and updating earnings models based on quarterly earnings and relevant company and industry news. As an Associate Analyst, I worked with the Director of Research (Mark Schappel) covering the small to mid-cap Enterprise Software Industry. Companies under coverage included ANSS, AZPN, GUID, SAAS, JDAS, MANH, N, OTEX, PEGA, PRGS, QADI, and SABA. As Benchmark is a boutique broker-dealer with a small research and investment banking arm, I had the opportunity to work on several ad-hoc projects which became part of my daily routine. These tasks included publishing all research department notes to the wire services on a daily basis. I took this opportunity to find additional platforms to publish on thereby increasing distribution by 30%. Additionally, I acted as the liaison between the research department and the traders, the research sales department and senior management at Benchmark creating and customizing reports for each department respectively. Management requested I leverage my previous Business Analyst experience to oversee Benchmark's transition from their research note writing and publishing system from Microsoft Office to the Jovus Publishing system. During my tenure at Benchmark, the Company expanded from a handful of offices on the East Coast to nearly 14 offices throughout the US, and I collaborated with the CEO and Senior Management in conceptualizing and executing marketing initiatives which included designing a new corporate website subject to FINRA standards, new marketing materials, a growing social media presence. The company decided to host an Investor Conference and I singlehandedly spearheaded the entire project. I also managed 4-5 undergraduate summer interns. I obtained my FINRA Series 7 and Series 63
Fortress Investment Group, LLCHedge Fund Operations Analyst
Jun. 2007 - Aug. 2008New York, NYAs the sole Hedge Fund Operations Analyst, I was responsible for the daily reconciliation of the Fortress Partners Fund which at the time had ~$2 billion of assets under management. This included daily reconciling of approximately 40 USD and FX cash accounts and monthly reconciliation of the long/short equity portfolio. It was my responsibility to update CIO and CFO on a daily basis tracking the fund's performance versus market performance at market close to help facilitate any allocation changes needed to be made. Since I was the sole analyst in the cash management department, I was tasked with working with compliance to document account management processes. This document was later used to train new hires to the department.
Investors Bank & Trust CoBusiness Analyst - Hedge Fund Strategy and Execution
Apr. 2006 - Jun. 2007Boston, MACollaborating on a team of 6 Business Analysts based in Boston, MA and Dublin Ireland, I analyzed Hedge Fund Offering Memos, Partnership Agreements and Subscription Agreements in order to document business requirements and build calculation models in Excel. Given that we were working with some of the biggest banks on Wall Street, the biggest lesson learned in this role was how to build consensus between multiple business sponsors with competing interests. Ultimately this software was purchased by State Street Global Advisors. Once the requirements were fully documented, I wrote use cases for User Acceptance Testing (UAT).
I documented user guides and trained the fund accounting team while monitoring the data flowing through to the production environment to ensure data accuracy. Not only was I attending grad school full-time at the time, I also obtained my Software Development Life Cycle (SDLC) certification from Boston University.
Natixis Asset ManagementBilingual French Financial and Marketing Assistant
Aug. 2004 - Apr. 2006Boston MAAt Natixis' US headquarters in Boston, I reported directly to the Deputy Global CFO (Boston-based) and the Global Controller (Paris-based) as a French-English Finance and Marketing Assistant, I was responsible for ensuring both offices communicated efficiently and effectively. In addition to assisting the CFO in his day-to-day business, I was responsible for reviewing pre-product launch Investment Committee presentations in French and English. I also collaborated with an external vendor to create a series of presentations documenting the difference in American and French office culture which lead to an increase in production. I absorbed the responsibilities of the Treasury Analyst during her maternity leave. I worked here while attending grad school full-time in the evenings.
MetLife Financial ServicesRegistered Financial Services Representative
Jan. 2004 - Jul. 2004Greater New York City AreaAt this role, I earned my Series 6 and my New York State Health and Life Insurance licenses. I worked with local small businesses coaching them on their insurance needs.
Morgan StanleyHR Intern
Sep. 2003 - Dec. 2003New York, NYAs a Human Resources intern, I learned first-hand what goes on behind the scenes in terms of the hiring process.
Smith BarneyFinancial Analyst Intern
Apr. 2002 - Apr. 2003Boston MADuring my senior year at Boston University, I was an intern at Smith Barney where I worked with 3 financial advisor to get my feet wet in world of investments.
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