I'm an insightful and collaborative Digital Analytics & Marketing Operations Director with a proven track record of growing revenue, improving operational efficiency, and increasing website conversion rates across highly regulated industries including International Finance, Real Estate, Mortgage, Insurance, and Pharmaceuticals.
I've overseen digital transformation projects, assisted in product launches, and identified B2B business opportunities that have led to the creation of new business units, and increased market share internationally.
As an Analytics leader, I am drawn to taking full ownership of the data layer - not merely revising previously built dashboards. Having a comprehensive understanding of the data available nurtures an environment where data-driven, strategy-enhancing decision making can thrive.
Additionally, I leverage my extensive experience as a Business Analyst to document requirements for IT and Creative which allows for a continuity of the process until proposed changes to the website, the campaign or the operational process in question is live and then I continue my analytics and reporting.
*Career Highlights*
•Proven track record of creating dashboards that highlight business opportunities – as creation of Weichert Direct that led to my promotion
•Oversaw 3 successful website re-launch/re-designs for companies in the finance, real estate/mortgage/ins, and FX markets
•Spearheaded product and user analytics for go-to-market at Dow Jones Innovation Labs for NewsSmart – a SAAS based B2B and B2C e-learning product
•Co-authored documentation for alternative investment valuation software which was sold to State Street Global Advisors as part of $4.5B acquisition
•Leveraged A/B testing to increase global market share and to justify price increasesMore...