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Work Background
The Academy PrepDirector of Marketing & Business Operations
Aug. 2024Atlanta, GAManage and oversee all social media accounts, driving engagement and brand awareness. Create visually appealing social media content using Canva, including game day graphics, final score graphics, commitment graphics, and more. Contributed to the development of the organization’s website and regularly update it with news, rosters, and staff changes. Design and produce marketing materials for business pitches to potential sponsors, enhancing funding opportunities. Implement digital marketing strategies to increase audience reach and engagement. Led Instagram account growth from 300 to its first 1,000 followers and achieved a peak reach of 200,000. Collaborate with content creators to produce post-event and game recap videos, enhancing audience engagement. Initiated and developed the organization's Facebook page, X (Twitter) account, and LinkedIn presence. Directed website traffic to over 1,000 visits in the first quarter after launch.
Ameris BankLoan Officer Marketing Manager
Jun. 2021 - Aug. 2024Atlanta, Georgia, United States
Ameris BankLoan Officer Marketing Specialist
Nov. 2019 - Jun. 2021Greater Atlanta AreaCreated, started and lead a new marketing program that works with mortgage bankers more on a 1-on-1 basis to handle their personal marketing and social media needs. Currently leading 20 mortgage bankers personal marketing initiatives. The mortgage bankers were all within the top half of producers by volume in 2020; 3 were in the top 15.
Verizon Media - Rivals.comAssociate Editor - Social Media
May. 2019 - Jul. 2019Greater Atlanta AreaManaged all social media efforts during Trey Luerssen’s paternity leave for Rivals.com's social platforms, a subsidy of YAHOO! Sports and Verizon Media through Twitter, Facebook, and Instagram. Maintained accuracy of posts or tweets to cater them to the college football and basketball audiences to create traffic to Rivals.com’s website. Oversaw and coordinated multiple major social campaigns, involving new rankings releases for football and basketball, the best of the Rivals 3 Stripe Camp Series, and welcome to the Rivals100 5-Star Challenge. Developed and implemented the social strategy for the Rival100 5-Star Challenge, which is Rivals.com’s premiere exclusive event hosted in Atlanta at the Mercedes-Benz Stadium. Succeeded in attaining a 3% increase of followers on Twitter, 37.9 million impressions, and 140,900 link clicks, 1 million video views, and over $9,099 from monetization. Drove efforts in increasing Facebook page likes by 49%, 23% in page views, 59% in post-reach as well as 14% in post engagements. Successfully obtained 7.8% growth in Instagram followers, a weekly average of 19,000 interactions, 65,000 reach and 704,000 impressions.
NCSA Next College Student AthleteRecruiting Specialist
Oct. 2017 - Feb. 2019Atlanta, GeorgiaEducate families that are going through the college recruiting process, which need assistance with the knowledge and guidance of college recruiting guidelines. Discover what that family’s biggest needs are in recruiting to direct them to the proper premium membership. Tactfully sold 194 NCSA’s premium memberships to families in need of recruiting assistance and a close rate of 32%. Generated an overall revenue of over $358,000 and revenue per sale is $1,849.
NCSA Next College Student AthleteOperation Specialist
Aug. 2017 - Oct. 2017Atlanta, GeorgiaIdentify high schools in the Georgia market that could be potential clients for Director of Regional Recruiting - Coach Ron Sigler. Contact the Athletic Directors at the schools to introduce them to NCSA and Coach Sigler. Sell them on the NCSA model and schedule a parent meeting night, in which Coach Sigler will educate parents, students and coaches on the NCAA recruiting guidelines and NCAA Eligibility Center.
NCSA Next College Student AthleteSocial Media Manager
May. 2017 - Jul. 2017Atlanta, GeorgiaOversaw tweets from Izell Reese’s Twitter account, who was the Executive Vice President for Next College Student Athlete, during two major and critical events: The Rivals.com 5-Star Challenge presented by Adidas and the 2017 NFL Play Football Showcase. Effectively interacted with planning the social media strategy leading up to, during, and post-event. Spearheaded several major campaigns that saw meaningful interaction with followers such as the 5-Star attendees, parents and coaches. The amount of followers grew by 15% during this contract position. Interaction with followers grew by 10% during this span.
Georgia Tech Alumni AssociationAlumni Outreach Volunteer Coordinator
Mar. 2016 - Oct. 2016Designed welcome packets for the ACC Alumni Outreach Conference using Microsoft Publisher. Coordinated the Alumni Association Network Scholarship program that raises money to give to incoming students. Initiated the new bi-weekly newsletter that is sent to networks, affinity groups and corporate group leaders. Purpose of which is to promote social media content, latest news from Georgia Tech and the Alumni Association, upcoming events and to highlight a network that is showing success.
Georgia Tech Alumni AssociationMarketing and Research Manager
Jan. 2015 - Mar. 2016Constructed and implemented 14 yearly surveys for multiple departments within the Georgia Tech Alumni Association (Events, Networks and Affinity Groups, Business Development, Career Services, Student Outreach and the Board of Trustees). Gathered, analyzed data and formulated reports to present findings and convey suggestions of improvement. Improved report creation time by 33% fiscal year 2016. Implemented five new surveys to be distributed on a yearly or semi-yearly basis. Collected and drafted quantitative measurements reports to be presented to the executive committee monthly. Improved report creation time by 25% fiscal year 2016.
AerotekMarket Analyst Consultant
May. 2014 - Oct. 2014Atlanta, georgiaReported directly to Ryan Neale, Director of Business Operations, to coordinate market and economic research needed to assist Account Managers and Recruiters. Conducted research regarding business opportunities in local markets (urban and rural areas), summarizing and analyzing market data, press releases, articles, and preparing ranking reports. Provided data for sales presentations, locate accounts to be included in databases and verify and correct information using Salesforce and Data.com; added thousands of new accounts and contact info. Established highly effective and efficient information distribution system incorporating 2 new dashboards, as well as daily/weekly/monthly/quarterly reports and spreadsheets to track new opportunities and leads, meetings, qualified requisitions, filled requisitions, and spread in territory.
Georgia State UniversityGraduate Assistant - Sports Administration Program
Aug. 2012 - Dec. 2013Greater Atlanta AreaSpearheaded a variety of support operations for the Sports Administration Program, including social media campaigns and program awareness/advertising.
Verizon Media - Rivals.comRivals Camp Series, Event, & Social Media Intern
Jun. 2012 - May. 2014greater atlanta areaFacilitated details requiring logistics and implementation that contribute to the success of the Rivals Camp Series and 5-Star Challenge presented by Under Armour, and Rivals Publishers conference. Locations include Birmingham, Atlanta, Charlotte, Newark, and Chicago. Assisted in aspects of social media campaigns to drive awareness and increase subscriber participation, including page administration, campaign creation, tweet/post creation, and live sporting event updates. Provided logistical support to the Rivals.com staff at the Army All-American Bowl in San Antonio, Texas in 2012.
Whitefield AcademyPersonnel Manager - Varsity Boys Basketball
Aug. 2008 - Jun. 2012Greater Atlanta AreaActively supervised team managers in handling all team support operations, including game broadcasting/live streaming video recording, editing, distribution, and highlight reel creation. Skillfully assisted with season drills/instruction and summer camp registration/transportation. Designed and maintained a user friendly webpage live broadcasting on iHigh.com.
Atlanta Dream WNBACoaching Intern
Apr. 2008 - Aug. 2008Greater Atlanta Area
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