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Work Background
Allegis Global SolutionsCommunications Manager, APAC
Jun. 2023 - Dec. 2024SingaporeWith a passion for building strong relationships and navigating organizational complexities, I specialize in driving strategic and executive communications across the APAC region. As a trusted advisor to the Regional VP and senior leadership, I align communication strategies with business objectives, ensuring clarity and engagement at all levels. I craft impactful messaging that connects people to business goals, fostering collaboration and driving results. Leading regional communication councils, I gather key employee feedback to help leaders make informed decisions. My expertise in managing crisis communications and change initiatives ensures clear and consistent messaging during times of transition. By overseeing both the regional communication calendar and channels, I ensure seamless integration of strategies, maintaining balance and alignment between regional and global priorities. I address the unique needs of regional audiences, driving cohesive and engaged communication across the organization. Accomplishments:
Ensure the VP’s communication effectiveness score remains best-in-class (80+%) and consistently elevate the quality of our communications to exceed 80%.
Allegis Global SolutionsRegional Engagement Manager APAC - Employer Branding & Recruitment Marketing
Jul. 2021 - Jul. 2023Singapore, SingaporeClient-focused Regional Engagement Manager specialising in Employer Branding and Recruitment Marketing across APAC. Adapted and executed strategic branding initiatives to meet diverse client needs and drive success across regional markets. What I Did: - Employer Branding Strategy: Delivered customised employer branding and recruitment marketing strategies, enhancing Talent Attraction and strengthening client brand identity.
- Client Partnerships: Collaborated with People Teams and Programme Management Offices to align branding efforts with client organisational goals.
- Market-Specific Strategies: Developed tailored approaches to optimise outreach and boost Candidate Engagement across APAC.
- RFP & Proposal Support: Partnered with Business Development to enhance RFP responses, promoting AGS offerings and expertise to showcase high-value branding solutions. Core Skills: Employer Branding, Recruitment Marketing, Client Engagement, Talent Attraction, Strategic Consultancy, Project Management, Business Development, Metrics Tracking & Analytics, Inbound Strategies
InmilkcoBrand Strategist
Aug. 2020 - Jan. 2021Kharkiv, Ukraine- Define short-term & long-term goals together with C-level executives - Analyse market trends and identify new opportunities for further development of a unique brand strategy to become #1 producer in the region - Conduct competitors', customer profile, market share research to understand brand's strength & weaknesses and opportunities to improve brand positioning
- Translate strategy in impactful and measurable campaigns
InmilkcoPeople & Culture Consultant
Jan. 2020 - Jun. 2021UkraineAfter spending 8 years abroad, I decided to return back to my home country to educate and support local businesses on employer branding theories, and the value employer branding brings to attracting, hiring, and retaining talent. - Performed audit of internal & external employer brand and company culture
- Developed and implemented intern and external research to support future employer branding strategy and re-establish current company's values
- Developed EVP and implementations tools - Developed employer branding strategy - In partnership with HR Director, developed and implemented tools to establish and root company values in everyday work
- Developed employer branding toolkits for hiring teams, recruiters, vendors
- Creating and implementing recruitment marketing activities and campaigns - Developed recruitment strategy for hiring C-level executives, which resulted in successful hiring of CMO, COO, and a Sales Director
- Supported proactive sourcing for top management talent
BackbaseGlobal Employer Branding & Internal Communications Specialist (EMEA, US, APAC)
Jun. 2018 - Dec. 2020Amsterdam Area, NetherlandsAs part of the People's team, the Employer Branding team's goal was to create a company that people love. As an EB & Internal Comms specialist, I developed and implemented employer brand and recruitment marketing activities from idea to completion. My responsibilities included: Employer Branding and Internal Communications
- Developed and implemented EB Strategy and activation campaigns globally and locally (EMEA, USA, APAC)
- Developed and managed recruitment campaigns using careers websites, job posting platform (Stackoverflow, Glassdoor, Indeed), social media (LinkedIn, Instagram, Facebook) and internal referral campaigns
- Put in place system to evaluate the effectiveness of EB and RM strategies and regularly reports to Global TA Director for review and recommended actions
- Identified and delivered internal campaigns and events to improve employee advocacy, loyalty and satisfaction
- Managed and implemented initiatives to strengthen bottom-up communications approach within the company Content Creation & Management
- Created and delivered visual & written content (from briefing to planning to delivery to promotion) for social media, company website, and internal communications platform
- Initiated and managed research on content types that will drive engagement across various communications channels for companies as Employer of Choice Digital Marketing & Social Media
- Established and and oversaw social media presence and channels related to employer branding - Developed & executed digital media strategy across LinkedIn, Instagram, Facebook, Youtube, Twitter)
- Proactively managed Backbase's partnership with Glassdoor and Backbase's online reputation as an employer, which resulted in a Glassdoor rating increase from 3,6 to 3,9 Project & Event Planning
- Co-organized and hosted 11 tech meetups
- 20+ internal events - Managed website re-design projects (resources, deadlines, deliverables, budget allocation)
Rostra EconomicaMarketing Officer
Sep. 2017 - Jun. 2018Amsterdam Area, Netherlands
Rostra EconomicaEditor
May. 2017 - Sep. 2017Amsterdam Area, Netherlands
Z-Gluzd ( NGO)Co-founder, Program & PR Manager
Jun. 2015 - Aug. 2016Kharkiv, Ukraine• Developed and implemented a comprehensive communications plan to support organizational objectives related to recruiting stuff and building strong public relations with media portals and governmental institutions
• Engaged with external communities (Red Cross, governmental organisations, Unicef) to build and maintain a relationship
• Developed and implemented recruitment marketing campaigns to promote it through social media (Facebook, VK) and local media channels (TV channels and local newspapers)
• Organised trainings for staff and volunteers • Led & managed volunteers, keep them motivated and optimistic • Organised and successfully hosted a charity event for 200 people to raise money to buy school uniforms and school supplies for children in the camp (raised 60K UAH = 5K euros)
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