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Work Background
Smokeball - Legal SoftwareGlobal Head of Marketing
Mar. 2023Melbourne, Victoria, Australia
Smokeball - Legal SoftwareHead of Global Brand & Marketing Strategy
Oct. 2022 - Apr. 2023Melbourne, Victoria, Australia
Op CentralHead of Marketing & Growth
Apr. 2022 - Oct. 2022Melbourne, Victoria, AustraliaDynamic and successful Australian-based SaaS business delivering operational efficiencies to multisite enterprise and SMB clients. I deliver marketing strategy, identify opportunities for growth and scale, and operationalise our GTM function.
Peak CommunityMember
Nov. 2021Melbourne, Victoria, AustraliaPeak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn and commit to growth. Also, a member of the eCMO elite circle focused on thinking bigger, reframing, challenging and staying curious.
MYOBSenior Manager: Marketing, ANZ
Jul. 2017 - Feb. 2022Cremorne, VictoriaA senior leader of the largest channel marketing team at MYOB, delivering the full end to end lifecycle strategy driving acquisition, expansion of revenue and lifecycle initiatives to reduce churn and maximise referrals whilst also leading the migration and transformation strategy of our customers from desktop to SAAS.
MYOBMarketing Manager: Commercial Partnerships
Apr. 2017 - Jul. 2017Melbourne, AustraliaLeading the acquisition and retention go-to-market strategy for the franchise and partnerships segments at MYOB.
MYOBMarketing Manager: Lifecycle & Retention
Oct. 2016 - Apr. 2017Glen Waverley, Victoria, AustraliaJoined MYOB as Retention Campaign Marketing Manager focused on delivering lifecycle programs to reduce churn and increase adoption of live services.
Verve PortraitsNational Marketing Manager
Jun. 2014 - Oct. 2016Melbourne, AustraliaHighly dynamic and results-driven national luxury retail environment, responsible for brand positioning and lead generation into a large call centre and initiatives to increase average customer spend. Reporting directly to the CEO and leading a team of marketers and creatives.
AirAsiaHead of Marketing, ANZ
Nov. 2008 - Jun. 2011Brisbane, Queensland, AustraliaAppointed at start-up in Australia and directly reporting to the ANZ General Manager, in this multi-faceted commercial role overseeing national activity including weekly retail sales promotions, digital, sponsorship activation, PR, brand and campaign execution.
InterContinental Hayman Island ResortPR, Marketing & Event Manager - On Island
Sep. 2005 - Nov. 2008Senior Leadership role reporting to the GM executing all marketing and PR related activity. Responsible for local area sales to Whitsunday travel agents and tourism bodies. Promoted to Events Manager, leading a team of event executives, delivering hundreds of events each year, and responsible for successful conversions of visiting sales opportunities on the island.
The AgeAccount Manager
Apr. 2004 - Apr. 2005Driving revenue from entertainment and lifestyle clients, and coordinating promotions with arts clients, in this sales role I developed feature supplements and lift-outs to consistently meet sales targets and client needs.
Mollison ConsultingMarketing Manager
Oct. 1997 - Jan. 2000Mollison Consulting was Australia’s leading marketing consultancy in the arts industry. I led a team and managed a portfolio of high-profile arts clients including many of the world's great producers and their productions marketing their sell-out tours and successful subscription seasons.
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