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Work Background
Diamonds DirectInformation Technology Business Analyst
Jun. 2021Charlotte, North Carolina, United States- Trained over 600 Diamonds Experts on Salesmate, visiting over 35 stores across the US, leading to a 87% CRM adoption rate, and significantly improving team productivity, and reducing customer query response time by 30%. - Maintained 99.8% data accuracy in CRM, driving key business decisions that contributed to a 10% increase in sales within 3 months after the training. - Gathered and prioritized business and user requirements, translating them into smart solutions that increased CRM efficiency by 20%, leading to faster data processing times. - Another interesting bracket of Salesmate used by DD, is that we launched a CRM for the DDNY Custom Jewelry Project. Where now we have more visibility of the proper amounts being quantified as for: metal weight, karat weight, etc. Within the dashboards visibility and facilitating the communication with the other B2B partners, it lead to a 6.8% new custom jobs, $1M+ in converted custom sales, and over 600 new jobs. - Product Leadership for DDApp: Managed the development and enhancement of DDApp for internal use. - Data Analyst for E-Commerce: Creating and extracting Queries - Data Analyst for the BigCommerce project. - DDApp: Implemented an inventory validation system called DDApp, to improve the accuracy of inventory checks across 33 locations. The software is efficient to save time by searching for diamonds in the company and enabling sales teams to serve clients faster and boosting sales performance by 75%. - Technical Solutions Development: Directed customization, Jira ticket management for DEV projects, data mapping, API integration, Q/A & A/B testing and user training for systems/ projects.
Rede ParceriasImplementation Specialist
Jan. 2021 - Jun. 2021Rio de Janeiro, Brazil- Product Implementation Excellence: Led successful tool implementation, ensuring stellar customer experience through tailored 4-week
training programs, aligning with product education and user engagement strategies.
- Zero Turnover Client Retention: Developed and executed effective client retention strategies, achieving zero turnover since January
2021, demonstrating a keen understanding of customer lifecycle and retention tactics.
- Team Collaboration and Support: Collaborated closely with project managers and customer service teams, facilitating cross-functional
team efforts and contributing to project success.
- Client Relationship and Trust Building: Established and maintained strong relationships with new clients, showcasing expertise and best
practices in product use, essential for understanding and integrating user feedback in product development.
- Proactive Client Engagement: Conducted regular client check-ins during trial periods, enhancing product adoption and customer
satisfaction, mirroring the ongoing engagement role of a product manager.
Rede ParceriasMarketing Analyst
Jul. 2018 - Jan. 2021Rio de Janeiro- Data-Driven Marketing Initiatives: Managed and optimized online campaigns using Google Analytics and other tools, aligning with
product strategy and user engagement.
- Product Marketing & Campaign Management: Developed marketing strategies for SaaS products, enhancing customer awareness and
adoption.
Amsterdam SauerSales Consultant
Jul. 2017 - May. 2018- Foster a hospitable, professional & comfortable environment, planning, and developing strong relationships with customers and prospects - Perfecting sales skills to turn them into buyers.
Tiffany & Co.Sales Assistant
Nov. 2016 - Jul. 2017Rio de Janeiro e Região, Brasil- Customer Service & Sales: Delivered high-quality customer service and sales performance, demonstrating strong communication and
negotiation skills.
- CRM Data Management: Managed customer data effectively, ensuring accuracy and valuable insights for business development.
Umbrella Agência DigitalDigital Marketing Intern
Oct. 2015 - Nov. 2016Rio de Janeiro e Região, Brasil- Assisted in the development and execution of digital marketing campaigns to promote company products or services.
- Conducted market research and analyzed data to identify target audiences and optimize marketing strategies.
- Created engaging and SEO-optimized content for the company's website, blog, and social media platforms.
- Managed social media accounts by scheduling posts, monitoring engagement, and analyzing performance metrics.
- Assisted in the design and implementation of email marketing campaigns, including crafting compelling email copy and tracking campaign success.
- Collaborated with the team to optimize the company's website for improved user experience and search engine rankings.
- Assisted in the setup and management of online advertising campaigns using platforms like Google Ads and Facebook Ads.
- Conducted A/B testing and analyzed data to refine ad creatives, targeting, and bidding strategies for better ROI.
- Utilized marketing automation tools to nurture leads and improve the overall customer journey.
- Prepared regular reports and presentations on digital marketing campaign performance and presented findings to the team.
- Assisted in the management of the marketing budget, ensuring efficient allocation of resources.
- Kept up-to-date with industry trends and best practices to make recommendations for continuous improvement.
- Contributed to the creation and maintenance of a content calendar to ensure consistent messaging and content delivery.
- Supported the team with various administrative tasks, including organizing marketing materials and coordinating events.
- Demonstrated a strong work ethic, attention to detail, and a proactive approach to learning and adapting to new tools and techniques.
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