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Work Background
FreelancerFreelance B2B and B2C professional copywriter
May. 2025Sunshine Coast, Queensland, AustraliaWith nearly two decades of experience in B2B copywriting, I bring a rare combination of strategic insight, sharp business acumen, and a deep understanding of how brands can effectively articulate their differentiators in competitive markets. My work is grounded in a strong grasp of business objectives, which I use to write persuasive, targeted messaging that resonates with decision-makers and drives meaningful engagement. I specialise in translating complex value propositions into clear, compelling narratives that capture attention and support broader business and marketing goals.
The Recognition GroupSenior Copywriter
Nov. 2022 - May. 2025Brisbane, Queensland, Australia
The University of QueenslandContent Designer
May. 2022 - Nov. 2022Brisbane, Queensland, Australia
FreelancerBusiness content writer and content strategist
Aug. 2019 - Nov. 2022Johannesburg Area, South Africa
Entrepreneur Media South AfricaEditor-in-chief at Entrepreneur Media South Africa
Jan. 2019 - Aug. 2019Johannesburg Area, South Africa
Entrepreneur Magazine South AfricaManaging editor
Jun. 2010 - Aug. 2019
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