I’m a strategic B2B content writer with close to two decades of experience across a wide range of industries, from mining and manufacturing to logistics, finance, retail, and technology. Over the years, I’ve interviewed more than 600 people — from crane operators to CEOs — and I’ve developed a deep understanding of how businesses function, grow, and connect with their audiences. My focus is on helping brands articulate what sets them apart through clear, insightful storytelling. Whether I’m developing a content strategy, writing thought leadership pieces, or crafting internal communications that support strategic alignment, I always bring a commercial lens and a deep curiosity for how people and businesses work.
Throughout my career, I’ve been privileged to lead editorial and content projects that deliver both creative impact and business value. I ran both the editorial and sales teams at Entrepreneur Media SA at a time when most print publications were closing and helped the business remain profitable. I’ve won multiple international writing awards, been a finalist in the Content Marketing Awards, and worked with leading brands like Adcorp, Profmed, Thungela Resources, and Liberty. I’ve also helped shape brand identities, write business books, and design content courses. I approach every project with a blend of rigour, empathy, and strategic thinking, because I believe great content doesn’t just sound good, it solves real problems and moves businesses forward.More...