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Work Background
Founder
nyneFounder
Sep. 2022New York, New York, United StatesHelping brands expand and succeed in the North American market through strategic growth advisory, hospitality partnerships, and wholesale/retail expansion. I develop and execute go-to-market strategies that strengthen brand positioning, connect companies with key hospitality groups and retail networks, and drive measurable results. By building and nurturing cross-industry relationships, I help brands achieve sustainable growth and long-term opportunities in premium consumer markets.
Business Development and Public Relations
Hästens BedsBusiness Development and Public Relations
Sep. 2022 - Mar. 2024New York City Metropolitan AreaAdvanced business development and PR initiatives to drive market expansion and brand visibility across the U.S. Cultivated strategic brand partnerships and executed impactful PR campaigns to strengthen media presence and industry reputation.
Digital PR Director - Global
Eton ShirtsDigital PR Director - Global
Aug. 2018 - Sep. 2022Greater New York City AreaDeveloped and implemented global PR, social media, and influencer strategies to position Eton Shirts as a leader in luxury menswear. Boosted brand awareness through targeted media outreach, event activations, and strategic influencer engagements across major markets.
Global PR Director
Eton ShirtsGlobal PR Director
Sep. 2016 - Aug. 2018Stockholm, SwedenCrafted and executed Eton’s PR strategy, overseeing international media relations, fashion trade shows, and press events. Coordinated global PR activities and managed collaborations with PR agencies in Stockholm, New York, and London.
Business Activator - North America
Eton ShirtsBusiness Activator - North America
Jan. 2015 - Sep. 2016Greater New York City AreaFocused on driving brand presence in North America by overseeing wholesale training, event strategy, and luxury client engagement in top department stores including Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Neiman Marcus. Developed tailored strategies to maximize retail impact and strengthen brand positioning.
Sales Activator - North America
Eton ShirtsSales Activator - North America
Oct. 2011 - Jan. 2015Greater New York City AreaDeveloped and implemented events and training strategies with a focus on expanding presence in renowned luxury department stores including Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Neiman Marcus, along with key specialty stores across North America.
Marketing Intern
Tommy HilfigerMarketing Intern
Mar. 2011 - May. 2011Greater New York City Area
Marketing Intern
Tommy HilfigerMarketing Intern
Mar. 2011 - May. 2011Greater New York City Area
Sales Representative
Eton ShirtsSales Representative
May. 2009 - Dec. 2010Malmo, Sweden
Sales Representative
Carl Man & WomanSales Representative
Nov. 2005 - May. 2009Hollviken, Sweden
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