Strategic Brand & Growth Consultant with 10+ years of experience building and expanding luxury, lifestyle, and design-driven brands in the U.S. and Europe. I advise companies on brand strategy, market expansion, partnerships, and senior-level brand storytelling, with deep experience across retail, hospitality, interior design, and contemporary design-led lifestyle brands.
My background includes nearly a decade in global brand, communications, and business development roles at Eton, followed by consulting work for Hästens in the U.S. market. I’ve also supported Scandinavian institutions such as the Consulate General of Sweden and Business Sweden in New York, as well as a range of modern Scandinavian lifestyle and design brands navigating U.S. market entry, partnerships, and growth strategy. Today, I help brands strengthen their market presence, accelerate expansion, and build meaningful, experience-driven consumer engagement.More...