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Work Background
Product Growth Specialist
Wetpaint Creative Digital SolutionsProduct Growth Specialist
Mar. 2024United Arab Emirates, DubaiWith a strong background in E-commerce and beauty industry partnerships, I specialize in onboarding beauty brands across the cosmetics industry. I collaborate closely with the tech team to enhance the app’s user experience and design, ensuring seamless navigation. My role involves building strong relationships with distributors in the GCC region, securing a steady inflow of products while negotiating cost-effective purchase prices. I stay ahead of beauty trends and viral products through in-depth research and contribute to the company blog by interviewing brand founders to strengthen consumer-brand connections. Additionally, I manage E-commerce content creation, overseeing product descriptions, assets, and uploads.
E-Marketing Executive
Make Up For Ever - LVMHE-Marketing Executive
Mar. 2022 - Mar. 2024United Arab Emirates, DubaiWith a strong focus on E-commerce optimization and digital marketing, I actively monitored site search and navigation, proposing strategic improvements that resulted in a 12% increase in visibility. I collaborated closely with the Marketing, E-commerce, and Social Media teams to ensure target goals were met across multiple E-retailers. Additionally, I supported Digital Marketing and Graphic Design in creating and refining social media content for launches and campaigns, driving a 10% increase in consumer engagement. I also crafted detailed, bilingual product descriptions (English & Arabic), ensuring accurate representation across platforms.
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