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Work Background
Hanover TravelFORA Certified Travel Advisor
Sep. 2024Delray Beach, Florida, United States• Provided personalized travel advice and booking services, specializing in corporate events, wellness travel and travel for the mobility impaired.
• Conduct thorough research to secure the best pricing, offering unique experiences for corporate events and individual travel.
• Leverage my experience living in multiple countries and states to curate dream trips and getaways for clients.
Harvard UniversityVolunteer Alumni Representative and Interviewer for Harvard University
Sep. 2023Delray Beach, Florida, United StatesVolunteer working with Harvard Club of the Palm Beaches, representing Harvard University at college fairs and providing alumni interviews of prospective students.
SageIndustry Marketing Director, General Business
Feb. 2021 - Aug. 2024Delray Beach, Florida, United StatesPeople manager and individual contributor responsible for delivering Sage’s general business marketing, campaign planning and strategy as well as development of new and emerging verticals, including cannabis, transportation (aviation and trucking), home and business services, energy and utilities. Work with both US and global integrated campaigns to deliver high-quality thought leadership content and campaigns that drive results and led to increases in opportunities and bookings.
Hanover ConsultingHealthcare, Biotech and Pharma IT Consultant, Strategist and Content Creator
Jul. 2020Delray Beach, Florida, United StatesContract consultant specialized in strategic planning, authoring business plans, financial models and growth plans, case studies and other marketing collateral, business development, demand generation and social media for the healthcare, life science and cannabis industries, with additional expertise in transportation, energy and residential/consumer services.
Model NSenior Director, Life Science Product Marketing
Apr. 2019 - Jul. 2020San Mateo, CAResponsible for product marketing and delivery of content and campaigns, as well as competitive analysis, product launch communications and analyst relations strategy for Model N’s life science products.
Pure StorageProduct Marketing, Healthcare Solutions
Jul. 2016 - Apr. 2019Mountain View, CAResponsible for product marketing strategy, planning and content development to support Pure Storage's initiatives in the payer, provider and life science segments of healthcare. Key projects include:
• Drive annual strategic and marketing plan for the healthcare business
• Identify target segments and key plays, while elevating partner marketing with joint content and initiatives
• Create and maintain healthcare solutions web content and assets
• Maintain @PureHealthcare social media presence
• Create sales enablement materials and conduct training for dedicated healthcare sales teams as well as inside sales, enterprise and commercial teams selling into the industry, including conventional written content, multimedia and video approaches
• Develop competitive intelligence materials
• Support events, partner marketing programs and campaign execution
IDCResearch Director, Healthcare Provider IT Strategies
Jan. 2010 - Jun. 2016Framingham, Massachusetts• Responsible for provider practice building consulting and research business to over 70 clients, focused on hospitals, health systems, clinics, long term care and senior living. Practice includes consulting and publication of the Provider IT Transformation syndicated research service, expanded number of clients and annual revenue.
• Subject matter expertise in clinical systems including health information systems, EHR, cloud, security, big data and analytics, imaging information systems, and data center and storage infrastructure.
• Strategy and planning experience including conducting strategy sessions to help customers build and refine market entry, product and growth strategies. Activities include business plan formulation and bulletproofing, sales training, conducting and interpreting market surveys and focus groups and providing detailed strategy and competitive intelligence consulting services.
• Frequently quoted in press, including Forbes, Bloomberg BusinessWeek, Wall Street Journal's CIO Journal, The Boston Globe, Reuters, Politico, Quartz, Healthcare IT News, Fierce Health IT, other industry publications.
• Extensive public and multimedia speaking including in-person speaking engagements at small and large events as well as webcasts and videos.
• Author and publish over 50 individual reports, articles and consulting deliverables each year, including business strategy documents, IDC MarketScapes, white papers, blogs/micro-blogs, and sales enablement tools including in-person and online training, competitive battle cards, videos, infobriefs and infographics. • Healthcare industry leader on company-wide cross-industry cloud computing and robotics research teams.
IDCResearch Manager, Healthcare Industry Insights
Oct. 2007 - Jan. 2010Framingham, Massachusetts• Lead role in Provider IT Strategies practice, building clientele and supporting consulting activities
• Research Quality Award – Nov 2008 and December 2009
• Insights Consulting Analyst of the Year 2010
OracleSenior Product Marketing Manager for Drug Safety, Phase Forward
Nov. 2005 - Oct. 2007Waltham, Massachusetts• Responsible for product marketing for drug safety systems including adverse event reporting system, clinical trial reporting and data mining product for pharmacovigilance, supporting over 100+ enterprise and government customers.
• Subject matter expertise in drug safety, clinical trials, pharmacovigilance and regulatory affairs.
• Strategy and planning responsibilities, including renaming and rebranding products following major product release, re-design and acquisition.
• Leader in client relations and support, including developing content and programming for trainings, national and international user meetings, and supporting customer reference and case study authoring processes.
IDCSenior Research Analyst
Nov. 2003 - Nov. 2005Framingham, Massachusetts- Product line responsibility for Clinical Development Strategy and Management Continuing Intelligence Service, launched 7/2004 and expanded to 15+ clients and $300K in recurring, annual revenue. - Subject matter expertise in research areas including regulatory compliance, clinical trial IT infrastructure, drug development management, pharmacovigilance and drug safety technology. - Leader of clinical trial IT consulting operations, responsible for over business development and projects including strategic consulting services, launch and marketing planning and authoring sponsored research such as white papers. Accounted for over $200K in revenue in 2005. - Frequently quoted in press, including Boston Business Journal, Computer World, Bio-IT World, specialty publications. Periodic column authorship in Bio-IT World. - Extensive public speaking including telebriefings, webinars and paid honoraria. - Authored over 30 individual reports, articles and consulting deliverables per year, in 2004 and 2005.
3MConsultant
Jun. 2003 - Nov. 2003Wallingford, ConnecticutConsultant working in the strategic planning area, responsible for market research surrounding the international implementation of ICD-10
UnitedHealth GroupMarket Research Manager, Optum
May. 2000 - Sep. 2001Salt Lake City, Utah- Studied new markets and trends affecting established and new software and data products, with focus on cost/benefit, need-based and feature/function level analysis. Information was presented to management in a targeted weekly newsletter. The newsletter received positive feedback and numerous follow-up research requests from managers throughout Ingenix and UnitedHealth Group. - Responsible for market research on issues affecting the healthcare informatics product lines. Identified market needs that let to product redesign, to meet customer needs more profitably. - Managed analyst relations, actively working to position products and improve brand image, impact product awareness, generate sales opportunities and increase visibility in the press. - Conducted pricing analysis for multiple product lines and moved over 15 products to a consistent, automated, multiple-product pricing and packaging system. This enabled the field sales force to produce product quotes efficiently and facilitated up-selling of additional products to existing clients.
- Created an automated sales prospecting system that assisted salespeople in tracking the top 100 prospects.
UnitedHealth GroupProduct Manager, Coding Data
Feb. 1999 - May. 2000Salt Lake City, Utah - Managed pricing database products for healthcare services, including two mature product lines and over $20 million in annual revenue. - Wrote and implemented annual marketing plan, product positioning statements and marketing and sales collateral. Presented plans and result at management and planning meetings. - Planned and managed the successful integration of an acquired product line into the existing healthcare pricing product line, maintaining total revenue and cumulative market share for 12 months following acquisition. This included collaborating with sales, marketing, development, product documentation and fulfillment efforts for the software and database products.
McKessonProduct Management Analyst
May. 1997 - Jan. 1999Cambridge MA - Assisted in development of specifications for a case and disease management system with HMO co-development partners. Facilitated communication between external development partners and internal marketing and development teams during various phases of the product life-cycle. - Provided market research and competitive analysis to product management and sales teams for three payer product lines. Research and analysis included work with surveys and focus groups. - Drafted sales materials, marketing collateral and customer testimonials. Wrote and compiled a highly-regarded “Saleskit” document that was implemented as a model sales training tool by product management.
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