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Work Background
AdobePrincipal Digital Strategist
Jun. 2024 - Feb. 2025New York City Metropolitan AreaAt Adobe, I led Content Supply Chain Strategy, Content Operations, and Content Measurement workstreams, helping global enterprises streamline operations, optimize content, and drive measurable impact. As Principal Strategist for Global CSC initiatives, I design and implement AI-driven workflows, modular content strategies, content center of excellence, and advanced value realization & measurement frameworks. My work ensures efficiency, personalization, and global scalability, the integrate the entire Adobe stack (AEM, Workfront, Fusion, AEP, and Firefly AI). Key contributions:
• Developing a global CSC strategy to enhance speed, reuse, and governance.
• Building a value-driven measurement framework to track efficiency and ROI.
• Driving AI-powered content transformation, from modular content to automation.
• Enabling cross-functional collaboration for seamless adoption and scalability. With expertise in strategy, analytics, and content intelligence, I bridge the gap between business vision, technology, and measurable outcomes, ensuring the content supply chain is efficient, compliant, and high-performing.
Wikolo Inc.Chief Executive Officer
Oct. 2023 - Jun. 2024New York City Metropolitan AreaAs CEO of Wikolo, tech startup, I led a high-performing team to redefine the SuperApp, AI, Mobile, and Web3 landscape for college students. I drove strategy, innovation, and fundraising to position Wikolo as the next leader in next-generation digital experiences. Key focus areas: • Setting the strategic vision to scale AI-driven solutions. • Fostering innovation in mobile and Web3 technologies. • Building partnerships to accelerate market impact. Passionate about creating value through technology, I guided Wikolo’s evolution, ensuring sustained growth and competitive differentiation in a rapidly changing digital world.
PaynuitySVP Strategy, PMO, Data & Engineering
Oct. 2022 - Aug. 2023Orlando, Florida, United StatesAs SVP of Strategy, PMO, Data & Engineering at Paynuity, I played a key role in building and scaling a FinTech startup specializing in card processing, credit issuance, and digital merchant banking. As part of the executive leadership team, I worked across strategy, operations, technology, and compliance to drive growth and innovation. Key Contributions: • Executive Leadership – One of four senior decision-makers responsible for aligning strategy, operations, and risk management with business goals and regulatory requirements. • Departmental Leadership – Managed Strategy, PMO, Data & Engineering, overseeing corporate strategy, compliance, and product roadmaps. • Process & Compliance – Established PMO, OKRs, risk frameworks (PCI DSS, SOC 2, ISO 27001), and partner integrations to support scalability. • Business & Financial Strategy – Led profitability modeling, business process management, and strategic partnerships. • Technology & Transformation – Drove system integrations (TSYS Direct, Merrick Bank), BPM/BMI frameworks, and Agile-based continuous development. Through cross-functional leadership, compliance oversight, and product innovation, I helped position Paynuity for long-term success in the evolving payments landscape.
CognizantContent Specialist
Jul. 2021 - Jul. 2022Philadelphia, Pennsylvania, United StatesLed a comprehensive content transformation initiative for Big Shots Golf, overseeing brand strategy, omnichannel content planning, and CMS implementation. Worked directly with executive leadership and C-suite stakeholders to relaunch the brand with a data-driven approach. Key Contributions: • End-to-End Content Strategy – Developed competitive analysis, audience insights, and a brand strategy that included Scratch Kitchen and Big Shots Golf’s brand story. • Omnichannel Content Planning – Designed and executed content marketing, SEO, and social media strategies to enhance engagement. • Content Operations & Governance – Built scalable workflows for content creation, review, distribution, and compliance. • Technology & Infrastructure – Led CMS selection, metadata schema design, and information architecture development to support structured, reusable content. This engagement resulted in a streamlined, scalable content ecosystem that aligned with Big Shots Golf’s business objectives and digital presence.
SkimliStrategic Advisor
Jun. 2021 - Dec. 2023Los Angeles Metropolitan AreaAs a Strategic Advisor at Skimli, I helped shape the company’s vision for AI-driven video automation. Skimli uses AI/ML to generate highlight reels, trailers, and summaries, transforming how creators and businesses maximize their video content. My role focused on: • Refining strategy to scale AI-powered content automation. • Aligning product capabilities with market needs. • Advising on growth, partnerships, and competitive positioning. By blending strategy, AI, and content intelligence, I supported Skimli’s mission to revolutionize video storytelling through automation.
CleverCognitiveFounder, Partner
Mar. 2021New York City Metropolitan AreaCleverCognitive specializes in strategy, technology, and coaching, helping organizations optimize content and communication for business impact. As Founder and Partner, I lead transformative initiatives that enhance content operations, knowledge management, and digital engagement. Key Focus Areas: • Content Strategy & Optimization – Helping enterprises structure, manage, and maximize content efficiency. • AI-Driven Communication & Knowledge Management – Leveraging AI/ML to enhance knowledge sharing and enterprise-wide content governance. • Enterprise Digital Transformation – Advising organizations on digital maturity, workflow automation, and content supply chain efficiency. Through strategic planning, execution, and coaching, I empower teams to align content with business objectives, improve efficiency, and drive measurable results.
Beezy (the Appspace Intranet)Implementation & Measurement Specialist
Mar. 2021 - Feb. 2022United StatesLed the successful implementation, adoption, and measurement of Beezy’s SharePoint-based Intranet-In-A-Box platform. Worked closely with clients and cross-functional teams to launch digital workplaces that enhanced employee engagement and collaboration. Key Contributions: • Implementation & Adoption Strategy – Developed a structured approach to launching and integrating the intranet, ensuring alignment with business goals. • Employee Engagement & Productivity – Provided training, best practices, and support to help teams create engaging content and foster a strong workplace community. • Data-Driven Optimization – Tracked KPIs and analyzed platform usage to measure the intranet’s impact on communication, collaboration, and knowledge sharing. • Stakeholder & Change Management – Served as a trusted advisor to leadership, ensuring a seamless transition and widespread adoption. Through strategy, training, and analytics, I helped organizations maximize their digital workplace investments, turning their intranet into a high-value engagement hub.
GET HENRICo-Founder, Chief Intelligence Officer
Aug. 2018 - Dec. 2020Greater New York City AreaCo-founded GET HENRI, an AI/ML-driven content intelligence platform, designed to enhance enterprise content discovery, understanding, and searchability. Led the development of semantic tagging, natural language search, and generative AI capabilities, creating a scalable AI-powered content ecosystem. Key Contributions: • AI-Powered Content Understanding – Built a pre-trained AI model that enabled organizations to automate content tagging, improve searchability, and enhance discoverability. • Enterprise AI/ML Integration – Developed a framework for natural language processing (NLP), semantic search, and cognitive AI-driven insights. • Product Development & Market Strategy – Defined the MVP roadmap, data architecture, and AI training models to support scalable enterprise deployment. • Strategic Vision & Business Growth – Positioned GET HENRI as a leading-edge AI content platform, driving early adoption in media, marketing, and knowledge management industries. This initiative laid the foundation for next-generation AI-driven content intelligence, helping companies automate knowledge extraction and improve enterprise-wide content accessibility
North HighlandGlobal Practice Lead, Content Strategy & Knowledge Management
Jun. 2015 - Jan. 2020Greater New York City AreaEstablished and led North Highland’s Content Strategy & Knowledge Management practice, scaling it across 13 offices and positioning it as a standalone service offering for enterprise clients. Oversaw content transformation, CMS/DAM strategy, measurement frameworks, and AI-driven metadata modeling for Fortune 500 companies. Key Contributions: • Built & Scaled a Global Practice – Formalized a cross-functional service offering that integrated strategy, operations, and AI-driven content intelligence. • Enterprise Content & Knowledge Transformation – Led large-scale content restructuring, governance, and measurement initiatives to drive efficiency and engagement. • CMS, DAM, LMS, & Enterprise Search Leadership – Spearheaded technology selection, implementation, and optimization for scalable enterprise content ecosystems. • AI & Data Intelligence – Developed ontology and graph-based metadata structures to support AI/ML content models, NLP applications, and semantic search capabilities. • Strategic Consulting & Advisory – Worked with global enterprises, including Coca-Cola, Microsoft, Universal Studios, and Wells Fargo, to drive digital transformation and content intelligence initiatives. Through enterprise strategy, AI-driven innovation, and operational execution, I helped organizations modernize their content ecosystems and scale knowledge management efforts.
Measure ContentOwner
Jul. 2009 - Jul. 2015Greater New York City AreaFounded Measure Content, a solo consulting firm specializing in content strategy, analytics, and digital transformation. Provided strategic guidance to global enterprises, agencies, and startups, helping them optimize content performance, develop measurement frameworks, and scale content operations. Key Contributions: • End-to-End Content Strategy & Analytics – Designed content frameworks, SEO strategies, and data-driven measurement models to enhance digital performance. • Enterprise Consulting & Advisory – Led market research, digital strategy, and omnichannel content optimization for Fortune 500 companies. • Custom Measurement & Performance Models – Developed content KPIs, scoring methodologies, and analytics dashboards to improve content effectiveness. • Cross-Industry Impact – Advised clients across finance, media, technology, and government sectors, including Google, BlackRock, Coca-Cola, Credit Suisse, and the NSA. By combining strategy, analytics, and content intelligence, I helped organizations build scalable, high-impact content ecosystems that drive measurable business outcomes.
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