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Work Background
LMO AdvertisingMedia Director
Jan. 2020Washington D.C. Metro Area• Direct the development and execution of omnichannel marketing strategies, enhancing lead generation and brand awareness across digital, social, and traditional media.
• Lead a team of eight media professionals across multiple disciplines, driving collaboration and fostering a culture of continuous learning and innovation.
• Develop and supervise the best possible activation of all approved media plans and projects to align with strategic marketing objectives and holistic client objectives.
• Supervise relations with media vendors and oversees the negotiation of media to ensure maximum cost saving benefits for each client.
• Utilize data-driven insights and custom reporting dashboards to optimize campaigns, ensuring alignment with strategic marketing objectives and achieving performance indicators (KPIs), via Salesforce Marketing Intelligence (Datorama).
• Maintains consistent contact with clients and senior leaders, with a focus on building strong relationships and trust. • Present to and liaise with senior client leaders to ensure understanding of their media investments and how performance results impact business objectives. • Manage the development of junior-level team members in all aspects of media planning, campaign management, media research, account management, and client service. • Leads and motivates team members by guiding, setting, or re-defining priorities.
• Collaborate with internal stakeholders on new business and agency development activities to increase revenue and diversify client portfolio.
• Key clients: The United States Coast Guard, AmeriCorps Seniors, Virginia Housing, Novant Health UVA Health System, Veteran's Health Administration, and The George Washington University.
LMOAssociate Media Director
Mar. 2019 - Jan. 2020Washington D.C. Metro Area• Co-directed the development and execution of omnichannel marketing strategies, enhancing lead generation and brand awareness across digital, social, and traditional media.
• Led a team of five media professionals across multiple disciplines, driving collaboration and fostering a culture of continuous learning and innovation.
• Developed and supervised the best possible activation of all approved media plans and projects to align with strategic marketing objectives and holistic client objectives.
• Maintained consistent contact with clients and senior leaders, with a focus on building strong relationships and trust. • Supervise relations with media vendors and oversees the negotiation of media to ensure maximum cost saving benefits for each client.
• Managed client annual media budgets, ranging from $1M to $20M.
• Monitored and analyzed paid media campaigns, providing detailed performance reports and actionable insights to optimize strategy and improve ROI.
• Led and mentored junior-level team members in all aspects of media planning, campaign management, media research, account management, and client service.
• Participated in new business pitches to further agency business and grow client roster.
• Managed media campaigns and client relationships for a diverse range of high-profile clients, including The United States Coast Guard, Virginia Housing, American Physical Therapy Association, Veteran's Health Administration, Novant Health UVA Health System, Department of Homeland Security “See Something, Say Something”, and The George Washington University.
LMOSenior Media Supervisor
Mar. 2017 - Mar. 2019Arlington, VA• Developed and executed omnichannel paid media and marketing strategies across digital, social, and traditional media to enhance lead generation and brand awareness.
• Prepared, presented, and managed media plans that successfully met client objectives and delivered measurable results.
• Managed annual media budgets ranging from $1M to $10M for a diverse range of high-profile clients, including the Transportation Security Administration, Virginia Lottery, Veteran's Health Administration, the Department of Homeland Security, and Panoply Media.
• Monitored and analyzed paid media campaigns, providing detailed performance reports and actionable insights to optimize strategy and improve ROI.
• Maintained consistent contact with client, with a focus on building a strong relationship and trust. • Led and mentored junior-level team members in all aspects of media planning, campaign management, media research, account management, and client service.
• Participated in new business pitches to further agency business and grow client roster. • Received Best of Category - Interactive at the 2017 American Advertising Federation (AAF) DC ADDY Awards for campaign work on Panoply Media and Malcolm Gladwell's podcast Revisionist History, season 1.
LMO AdvertisingMedia Supervisor
Aug. 2015 - Mar. 2017Arlington, Virginia• Developed and executed omnichannel paid media and marketing strategies across digital, social, and traditional media on behalf of Virginia Lottery to drive ticket sales and enhancing brand awareness.
• Prepared, presented, and managed media plans that successfully met client objectives and delivered measurable results.
• Managed Virginia Lottery’s total annual media budget of $8M+.
• Monitored and analyzed paid media campaigns providing detailed performance reports and actionable insights to optimize strategy and improve ROI.
• Maintained consistent contact with clients with a focus on building strong relationships and trust. • Led and mentored junior-level team members in all aspects of media planning, campaign management, media research, account management, and client service.
UM WWSenior Media Buyer / Investment Manager
Mar. 2010 - Dec. 2014Greater New York City Area• Negotiated and managed national broadcast television budgets ranging from $100M to $300M, handling both Upfront and Scatter deals for a diverse range of high-profile clients, including L’Oréal USA, Kohl's, Sony Pictures, Hershey's, and Johnson & Johnson.
• Played a key role in the pitch team that successfully consolidated L’Oréal USA Consumer Products Division total media buying business (~$350M annual spend) to Universal McCann.
• Negotiated and managed television marketing elements such as sponsored vignettes and product integrations, including L’Oréal Paris and Garnier's sponsorship and integrations with Project Runway. • Executed and maintained Kohl's $11M launch partnership with OWN: The Oprah Winfrey Network, including sponsorship and integration in Your OWN Show.
UM WWMedia Buyer
May. 2008 - Mar. 2010Greater New York City Area• Supervised and mentored Assistant Media Buyers to oversee budgets, delivery, and scheduling for all L’Orèal Paris brands across an annual $40MM Cable television spend.
• Developed and presented quarterly post-buy analysis reports, covering brand performance, budget adherence, and notable programming sponsorships.
• Managed the implementation of multiple television marketing elements, such as sponsored vignettes and product integrations, including managing L’Oréal Paris’s sponsorship and integration with Project Runway.
UM WWAssistant Media Buyer
May. 2007 - May. 2008Greater New York City Area• Optimized L’Orèal Paris’s $40M annual cable media budget in collaboration with Managers and Media Buyers.
• Coordinated with network sales teams to ensure accurate airing of TV inventory and delivered quarterly post-buy analyses on performance and budget adherence.
• Collaborated across departments to manage budgets, resolve billing discrepancies, and streamline deal maintenance processes.
Fly CommunicationsFreelance Assistant Account Executive
Jan. 2007 - Apr. 2007New York, New York, United States• Supported account teams on spirits brand campaigns (e.g., Wild Turkey, Pernod Ricard) by managing schedules, updating brand sites, drafting creative briefs, and coordinating with clients and vendors on deliverables and deadlines.
DiMassimo GoldsteinIntern/Assistant Account Executive
Aug. 2006 - Nov. 2006New York, New York, United States• Assisted Account Executive on multiple projects by managing schedules, deadlines, creative briefs, contact reports, and client communications regarding deliverables and feedback.
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