Shapiro+RajDirector - Quantitative Excellence
Feb. 2022 - Feb. 2023• Mentored junior associates in all phases of conducting quantitative research.
o Questionnaire design, sampling, data tabulation, analysis, reporting
• Designed and implemented custom research solutions to address client’s business information needs in both the pharmaceutical and consumer lines of business.
o Segmentation studies, customer journeys, concept testing, advertising research