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Work Background
Brands In PlayCreative Producer
Oct. 2025
FacebarFounder
Jun. 2025www.facebar.com.br
Institut Français de la ModeLead Professor in Digital Technologies For Fashion & Luxury
Sep. 2024Paris, Île-de-France, France
ARNTREALAngel Investor
Mar. 2024Paris, Île-de-France, France
Sawhorse ProductionsSenior XR Producer
Mar. 2024Paris, Île-de-France, France
Sawhorse ProductionsBusiness Development & Senior Producer
Dec. 2023 - Mar. 2024Paris
Sawhorse ProductionsXR Producer
Dec. 2023 - Mar. 2024Paris, Île-de-France, France
Sawhorse ProductionsProducer
Dec. 2023Paris, Île-de-France, France
The WeARFounder
Apr. 2023 - Jun. 2025Paris, Île-de-France, France
Institut Français de la ModeProfessor MSC International Fashion & Luxury Management
Jan. 2023Paris, Île-de-France, France
Institut Français de la ModeProfessor Certificate Fashion Virtualization
Nov. 2022
Tech FusionCo-Founder and XR Strategist
Aug. 2022Empowering Education and Creativity in the spatial computing. Consulting for impactful project results and digital transformation. During the last 2 years, I supported Business Development, Digital Marketing and Content Strategies through the following results: - Collaboration with big names in the industry: Nick Knight, ShowStudio, Pangaia, Accenture and more -Event production and PR opportunities: co-production of IRL and URL events with the presence of Forbes, META, Sao Paulo Fashion Week, Renner and other powerful brands. - Development of workshops for Sao Paulo Fashion Week, SANAC university and private courses in LatAm - Participation of international events, such as the Blockchain SP 2024, AI World Fair, Shanghai Fashion Week 2024, Wired Magazine Summit 2024. - Development of the podcast Tech Fusion, as one of the first in LatAm to cover low and tech innovation in fashion, lifestyle and society.
Institut Français de la ModeProfessor & Researcher in Digital Technologies For Fashion & Luxury
Mar. 2022 - Oct. 2025Paris, Île-de-France, France
Institut Français de la ModeProfessor & Researcher in Digital Technologies For Fashion & Luxury
Mar. 2022Paris, Île-de-France, France
DecentralandFounding Member & Head of Metaverse Fashion Week
Dec. 2021 - Mar. 2023Driving 9 billion of impressions, the MVFW brought bigger visibility to Decentraland, having coverage in major press such as Vogue, Vogue Business, WWD, BOF, Jing Daily and more. The curation of the event drove 60+ global brands to its first edition, and 70+ to the second, with a total of 108K users present in the inaugural edition in 2022. Among the major names involved in both editions: Estee lauder, D&G, Elie Saab, DKNY, Tommy Hilfiger, Dundas, Monnier Paris, Coach, Selfridges, Amore Pacific, Ben Bridged, Frank Muller, Forever 21, Adidas, Miami Fashion Week, Guo Pei, Charlie Cohen, Alo Yoga and more. The event brought together multiple generations of creators and brands, and became the first ever cross metaverse projects of its kind, untying Spatial, Decentraland, OVER The Reality.
DecentralandSenior XR Producer & Head of Events
Sep. 2021 - Apr. 2023Leading and developing strategies for optimal production of virtual event, I was responsible for several activations in Decentraland including the curation, organisation and production of Metaverse Fashion Week 2022 and 2023; Metaverse Art Week 2022; Metaverse Music Festival Technical Production; Pride Month 2022 Production support and the development of a wider events strategy for 2023. Some of those events got global features and exposure of more than 9 billion impressions. As evangelist and brand ambassador I delivered an increase on Decentraland visibility in the public eyes, bringing awareness to the brand in events such as GITEX, Web Summit, Forbes Magazine, Wired Magazine, CNN, CNBC and more. Decentraland got award nominations through some of the projects led by me, including Cryptie's Awards 2022 for MVFW and MEWS Award 2023 for Metaverse Art Week. Also unique television features on HBO Max for Th Hype Fashion Show 2022, and on BBC and Netflix Show, The Glow Up, as part of an extended strategy for the MVFW with Adidas.
ZOANLead Producer
Dec. 2017 - Nov. 2021Leading XR solutions for multiple verticals, I worked with music industry, industrial sector, fashion brands, communication and transport sector, and digital twins. With more than 30 projects delivered in the course of 4 years, I worked successfully with names like: Finnair, City of Helsinki, National Museum of Helsinki, Finland Warner Music, Accenture Finland, Facebook, Aalto University, Fortum, Gotemba Park, Helsinki Design Biennial, Genelec, Helsinki Biennial, Tokyo Olympic Games, Elisa, Kinnarps furniture, Hartwall, Heureka Museum and more. While leading development teams, i worked directly in creative concept, management and deliverable of XR solutions for each particular client mentioned above.
Red BullRed Bull Basement Creative Resident
Aug. 2016 - Aug. 2017Red Bull StationAs a resident artist and hacker, i developed independent projects with Physical Computing technology, and multiple Augmented Reality activations and educational workshops. As part of the result, the projects developed during this period brought further visibility to RedBull Station Brazil, with awarded projects such as the InterAffective Swings - also presented in other multiple exhibitions in Brazil during 2017-2019. As per the Augmented Reality workshops and projects, the technology brought educational activities to the space teaching new creators to use AR for street art and creative processes, as part of the initiative Lambes na Laje. My contribution brought more visitors to the space, a bigger discussion on XR solutions to RedBull LatAm and education content for the brand.
Centro Universitário SenacAdjunct Professor and Co-coordinator LPAI (lab of virtual and mixed realities)
Jul. 2015 - Dec. 2017São Paulo e Região, BrasilProfessor of the Bachelor's Degree in Digital Design. Disciplines aimed at Service Design, Interactive Design, Visual Experimentation, Design Methodology, Art and Technology and Management. Co-coordinator of research and extension activities related to the field of technology, design and art in mixed and virtual environments.
LILO.ZONEProducer and Creative Director
Jan. 2014 - Dec. 2017As producer and curator of the studio, I led the local program of activities, including multiple round tables, digital art exhibitions and educational workshops. In a very multi tasking role, I delivered social meda plan, marketing strategy and production support for projects with Samsung, Contemporary Museum of USP, MAM art exhibitors, SESC educational workshops, Phillips, RedBull, Google Brazil and more. the main areas of production were: immersive media, video mapping, Internet of Things, Machine Learning and Physical Computing applied to fashion.
FILE - Festival Internacional De Linguagem EletronicaAugmented Reality Specialist for Art Book Press | Educator
Mar. 2013 - Dec. 2015www.highlike.orgEditing and supervision of development of an Augmented Reality publication for the FILE, and working directly in the Education Department of FILE Festival.
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