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Startup Founder
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Marketing
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IT
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Armenia
Work Background
Dynamic SLRSystems and Data Integration Manager
Oct. 2023Dallas, Texas, United StatesI don’t just build systems—I architect solutions that drive business growth. As Head of Systems & Data Integration (SDI) at Dynamic SLR, I lead a powerhouse team responsible for Salesforce architecture, process automation, and enterprise scalability. What sets me apart? I speak both business and technology fluently. My career began in sales, mastering the art of deal-making and understanding the customer journey firsthand. I then led Business Development & Strategic Partnerships, forging high-impact alliances and optimizing revenue streams. This foundation gave me a 360-degree view of how business, technology, and operations intersect. Now, as a Solutions Architect, Salesforce Administrator, and Software Engineer, I leverage that experience to seamlessly translate business objectives into functional and technical execution. I build systems that aren’t just powerful—they’re practical, scalable, and revenue-focused. ✅ Salesforce Architecture & DevOps: Built automation-driven workflows for case management, retention, and sales operations.
✅ Business-Driven Tech Strategy: Developed a Sales Performance Scorecard to track rep effectiveness and optimize sales distribution.
✅ Process & Efficiency Mastery: Certified SCRUM Product Owner with deep expertise in Agile, SDLC, and project management.
✅ Enterprise-Wide Digital Transformation: Led adoption of Copado for DevOps, ensuring faster, scalable deployments.
Dynamic SLRBusiness Development and Strategic Partnerships
Sep. 2021Dallas, Texas, United StatesAt Dynamic SLR, I have clear focus on the following activities:
• Identify and develop new business opportunities.
• Build relationships with customers, suppliers, distributors, partners, and vendors. • Evaluate existing partnerships and sales efforts with an eye toward building on what works and changing what doesn’t.
• Manage key client relationships and works to build new ones.
• Expand the profile and reach of the company and its brands.
• Lead sales, marketing, customer-service, and client relationship management teams.
• Develop and strengthen internal and external relationships that will lead to increased lead generation and market share.
• Build cross-functional teams to guide and nourish sustainable, long-term growth.
• Track emerging markets and trends.
• Foster and work to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
• Identify and recommend new services.
• Propose and develop strategic partnerships.
• Help to shape the company’s long-term objectives and determine plans for how to meet them.
• Research and identify new markets.
• Provide advice on product development and distribution and promotion strategies.
• Identify sponsorship opportunities, including nonprofit engagement.
• Build and maintain relationships with vendors.
• Conduct webinars and presentations to raise the brand or product profile.
• Select prospective vendors and negotiates contracts.
• Travel to vendor locations, distributions centers, and other locations.
• Fulfill requests for proposals (RFPs) from potential partners and customers.
• Help direct development of customer-facing web platforms and digital experiences.
Serve SolarChief Brand Officer
Jul. 2021Dallas, Texas, United States
Fun Yard SignsOwner
Mar. 2020 - Feb. 2025Primary responsibilities include making major business decisions, managing the overall operations and resources of the company, acting as the main point of communication between the managing members and operations, and being the public face of the company.
Fun Yard SignsDirector Of Operations
Mar. 2020 - Feb. 2025Dallas, Texas, United StatesAs a new startup in North Texas, Fun Yard Signs was founded on the idea of fun, cooperation, and community. As Director of Operations at Fun Yard Signs, a company that specializes in custom lawn signs and business signage, I am responsible for overseeing day-to-day operations, including inventory management, customer service, customer ordering journeys, and design services leveraging our custom-built, in-house SAAS platform that automates every aspect of our business. My role as Director of Operations included achieving the following: • Assisted in managing creative direction and production of all company materials, including website, logo, print, signage, and other marketing materials. • Oversaw day-to-day operations for the entire team responsible for the design and development of all Fun Yard Signs materials, including graphic design and marketing collateral.
• Initiated and managed all aspects of business operations including marketing, sales, and customer service. • Offered custom design and fabrication of yard signs for local businesses, with a focus on creating attractive, durable signs designed to withstand outdoor conditions.
• Member of the team that developed and implemented an overall business strategy to monetize and grow revenue through innovative marketing initiatives including direct mail, print ads, email marketing, social media, SEO, and PPC advertising. About Fun Yard Signs:
Our name says it all! We’ll Make You Smile – Guaranteed! Fun Yard Signs has helped many homeowners, neighborhoods, and businesses bring personality to the world by providing a unique way to elevate an event or efforts to promote your company. Fun Yard Signs offers something for everyone, from playful to poignant. Whether you like silly puns or clever sayings, colorful graphics, or minimalist designs, you can choose the right sign for you and your special someone with a catchy message that will make them smile.
EmeriosCustomer Experience and Engagement, Account Management
Jan. 2018 - Nov. 2020Aliso Viejo, CAAs a Customer Experience Manager, responsibilities included keeping track of customer journeys, engaging with customers across channels and platforms, and coordinating with all internal stakeholders such as product design, development, sales, marketing, account management, and fine-tuning the customers' experience while ensuring our client's end-user (sales vendors and their agents) realized a reduction in app handling time to sell more customers in any given period. Additionally, while engaging clients in the Account Manager role, responsibilities included developing long-term relationships with clients, overseeing sales efforts, identifying opportunities to improve conversions while leveraging our products and services, and increasing user adoption in areas where success was evident and validated. Our team was tasked to satisfy customers' needs and requests, quickly respond to their queries and deliver a positive customer experience.
EmeriosBrand Strategist, Partner Engagement
Mar. 2016 - Nov. 2020Aliso Viejo, CaliforniaWe are an international company specialized in building turnkey solutions for Fortune 500 partners. We have developed best-in-class recruiting tools, on-boarding processes, mobile customer transaction systems, real-time reporting tools, and a dynamic, results-driven, field outreach team. About Emerios:
We believe that business should be done with a higher purpose in mind, not just with a goal to maximize profit. A compelling sense of purpose creates an extraordinary degree of engagement for all stakeholders and is the catalyst for organizational momentum. Emerio is a Latin verb meaning ‘to obtain by service, to earn completely, and to deserve well.’ Our purpose is to empower individuals to serve others by engaging their hearts and minds to make a meaningful, positive impact in the world. We measure success by the way we touch people’s lives. We believe that Capitalism is one of the most powerful ways to create change and that Conscious Capitalism has the potential to make incredible strides forward. We improve lives by providing empowering jobs for many Americans. Engaged employees are inspired, motivated, and committed to serve customers and drive positive experiences for partners. We believe that Excellence matters. Our ELEVATE training program offers a pathway for enrichment and growth. We train team members on interpersonal and leadership skills, personal empowerment, and emotional intelligence. We are also passionate about technology and using it as a tool to reduce administrative overhead, support and empower our teams and customers, and to deliver exceptional results for our clients.
Novation BroadbandVice President of Sales
Dec. 2015 - Mar. 2016Dallas, Texas, United StatesAs a VP of Sales, my responsibilities included building the sales organization from the ground up and leading the organization to meet and exceed sales goals for various clients in the telecom/broadband entertainment industry. Key duties entailed the coordination and execution of sourcing, hiring, onboarding, and developing members of our sales team across the U.S., creating and executing sales strategies, and developing and managing the sales department budget. About Novation:
Technology has revolutionized the way consumers shop and interact with brands. At Novation, formerly known as Pivit and USonnect, we believe that successful companies of the future will bring their products to consumers. Instead of consumers interacting with a brand in a store, the brand will meet consumers wherever they are – at home, at work, at play. Novation is part of that revolution. We recruit and train salespeople to represent top brands in: retail staffing, onsite events, direct to consumer and relationship management. Our leadership team has extensive experience specializing in partnering with Fortune 500 companies across multiple industries and channels to design, execute and successfully scale nationwide sales and marketing programs. Our secret sauce is our people. We focus heavily on career and employee development to build confident, passionate, successful agents and leaders.
USConnectDirector
Jul. 2014 - Mar. 2016Dallas, Texas, United StatesAs Director of Sales, I managed all sales operations for our sales organization. My primary focus included designing plans to meet sales targets, developing and cultivating relationships with clients, and evaluating sales through, churn, and ROI to establish value for each client partnership. Responsibilities:
• Strategic Consulting, including business plan and sales strategy development.
• Program execution and sales management.
• Training and career growth programs.
• Development and execution of rewards and recognition program. Other duties (internal):
• Advisor for marketing and brand development, web traffic growth, website UI, and recruitment integration. • Development of brand strategy and CRM/CMS systems. About USConnect:
USConnect is focused on the premise that technology, policy and emerging markets have created an opportunity for a new business model around direct mobile consumer marketing. The ability to directly reach consumers where they are with much-needed products and services will create a new blueprint for reaching consumers in the 21st Century. We believe in the creation of a locally engaged workforce that leverages private-public partnership in the areas of education, healthcare, energy, and telecommunications. Next-generation solutions will be solved from the bottom up, vs. the traditional top-down approach. Mobile applications, cloud services, and consumer-friendly devices are the technology pillars for the new business model.
2020 CompaniesMarketing and Training
Jan. 2014 - Jul. 2014Fort Worth, Texas, United StatesAs a marketing director, I led efforts in developing our brand’s strategy, created campaigns to improve brand awareness, and helped increase sales. Projects were led by me and comprised of stakeholders spanning our executive leadership, sales management, and recruiting teams while guiding them to complete projects to meet our marketing objectives. Responsibilities:
• Identify trends and adjust marketing plans
• Lead marketing teams to complete projects
• Meet with marketing partners and vendors to fill in gaps
• Allocate marketing budget across digital, print, and media platforms
• Coordinate with operations and sales to meet company goals
• Created a rewards and recognition program to elevate our sales culture and enhance our brand image About 20/20 Companies:
20/20 Companies is one of the country's largest outsourced direct sales and management solutions providers, serving Fortune 500 clients for over two decades. Our reputation is built on providing motivated and passionate sales professionals to some of the largest and most respected brands (AT&T, Verizon, T-Mobile, CenturyLink, Direct Energy, NRG, Samsung, etc). I take pride in knowing our sales teams at 20/20 Companies engage over 25 million consumers a year, generating over $2 billion in client contracted revenue. And our diverse Talent Acquisition strategy encompasses multiple assets, resulting in a 301% increase in our talent community. This allows programs to launch on time and to client expectations.
2020 CompaniesNational Trainer
Jan. 2009 - Jul. 2014Fort Worth, Texas, United StatesAs a National Sales Trainer, I was the coordinator, facilitator, and designer of our sales and product curriculum for all channels, clients, and corporate operations. Responsibilities included conducting skills gap analyses, preparing learning materials, and evaluating results after each training session. In this role, I worked closely with our salespeople to identify on-the-job challenges they faced and provided recommendations for how to increase productivity. Other stakeholders engaged regularly were executive leadership to advise on ways to restructure sales strategies at scale. Clients included:
• Verizon
• AT&T
• Samsung • T-Mobile
• SafeLink
• Tracfone
2020 CompaniesInstructional Designer
Jan. 2009 - Jan. 2014Fort Worth, Texas, United StatesAs an Instructional Designer, my duties included the creation of digital learning experiences for our sales organization that provided them the tools they need to succeed in B2B and B2C campaigns while ensuring the learning process was easy, fun, and effective. I also developed new ideas to help shape how new technologies would be used in the physical or virtual classroom. Responsibilities:
• Create engaging learning activities and compelling course content that enhances retention
• Work with other subject matter experts and identify target audience’s training needs
• State instructional end goals and create content that matches them
• Visualize instructional graphics, the user interface and the finished product
• Conduct instructional research and analysis on learners and contexts
• Apply tested instructional design theories, practice, and methods
• Provide exercises and activities that enhance the learning process
• Create supporting material/media (audio, video, simulations, role plays, games etc)
• Decide on the criteria used to judge learner’s performance and develop assessment instruments
• Maintain project documentation and course folders
2020 CompaniesSales Director
Jan. 2007 - Jan. 2009Dallas, Texas, United StatesAs a Sales Director, I was the head of our North East, South, and South West sales teams for various accounts such as Verizon, AT&T, and Windstream Communications. I led the sales team by developing and implementing sales plans to increase the company’s profit and motivating our employees and contractors to hit our sales goals. My focus was on gaining market share from competitors and increasing conversions to grow our footprint and bottom line. Key duties entailed the coordination and execution of sourcing, hiring, onboarding, and developing members, and implementing sales strategies.
2020 CompaniesRegional Sales Manager
Jan. 2007 - Jan. 2007Dallas, Texas, United StatesAs a Regional Manager, I led multiple General Sales Managers as part of the entire sales organization by developing and implementing sales plans to increase the company’s profit and motivating our employees and contractors to hit our sales goals. My focus was on gaining market share from competitors and increasing conversions to grow our footprint and bottom line. Key duties entailed the coordination and execution of sourcing, hiring, onboarding, and developing members, and implementing sales strategies.
2020 CompaniesGeneral Sales Manager
Jan. 2006 - Jan. 2007New York, United StatesAs a General Sales Manager, I was responsible for monitoring the daily operation of the sales team and analyze core KPIs to improve sales performance and generate more revenue. Daily responsibilities included developing strategic plans, adjusting sales quotas as needed, identifying opportunities for growth, understanding agent performance trends, and implementing regularly scheduled training programs to improve agent sales skills. I often met with the client and other stakeholders to hold weekly performance reviews, respond to their inquiries about specifics of an individual sale, and provide immediate resolution for any compliance issues to ensure client satisfaction.
2020 CompaniesAccount Executive
Jan. 2005 - Jan. 2006Dallas, Texas, United StatesAs an Account Executive, my duties included sourcing new sales opportunities and closing sales to achieve quotas set forth by our General Sales Manager and client. I played a key role in increasing income and revenue by managing and negotiating with clients, generating leads by intense canvassing efforts in densely populated communities within our client's service area, qualifying prospects, and managing sales of products and services.
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