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Work Background
Vantagepoint AI, LLCSenior A.I. Software Expert
Aug. 2019
College Nannies, Sitters and TutorsMarketing Manager
Jul. 2018 - Jun. 2020Tampa/St. Petersburg, Florida AreaLead, manage, and be accountable for the daily sales and marketing activities for the franchises’ business practice.
• Participation in development and execution of plans to attaining business plan objectives for growth, satisfaction from customers and staff, and successful budget achievement.
• Develop and implement short and long-term marketing strategies and campaigns to create and increase new customer & business development to develop brand awareness.
• Obtain all sales goals for bi-weekly billing attainment
• Manage entire sales process from sales lead flow from inception to sale and customer care and satisfaction after sale
• Policy and procedural communication and enforcement to staff and customers
• Communication within the team and with the client providing on-going feedback to team, owner/management and customers
• Oversee human resources functions and office coordinator - recruitment, hiring, training and on-boarding new employees needed to fulfill sales
Keystone Heart Ltd.Marketing Coordinator
Jul. 2016 - Apr. 2018Tampa, FLTook company from medical device start-up through international commercial launch, and positioned for merger/acquisition or IPO, as head of marketing. Responsible for entire marketing department and marketing operations including but not limited to positioning, segmentation, branding, content, framework, department strategies and management, infrastructure & project management, processes, staff management, planning and budgeting. • Develop and implement short and long-term marketing strategies and campaigns to create and increase brand and therapy awareness. • Management of all aspects of company events and scientific meetings including but not limited to vendor negotiation, reservations and
travel arrangements, booth design, menu planning, online and offline campaigns, advertising and publications, sponsorships, transportation and shipment logistics, symposium presentations and videos, internal and external communications, budgeting, etc.
retention (including consulting, reporting and project management) • Create and present detailed reports including feasibility studies, market analysis, competition analysis, partnership proposals, and budget
projections. • Build strategic customer relationships and partner with key industry players, agencies, and vendors.
• Coordinate creative briefs, directing the creativity process held before launching new deliverables and platforms; oversee the use of logos
and other marketing assets to guarantee the corporate identity’s consistency throughout all products and services; oversee copywriting, design, and production and ensuring that all marketing materials comply with the specifications established on marketing plans; and supervise the production and distribution of advertising material.
• Assist public relations vendors with media relations inquires and press releases regarding the products, therapy, company or brand.
Trout Creek MarketingConsultant/Founding Partner
Dec. 2014Tampa, FL15 years of marketing knowledge has made it possible for Austi to establish her own marketing firm. With proven business strategies combined with high impact marketing motivations and solutions, we will develop a marketing plan that will grow your business and brand. You can focus on your business while we focus on your marketing. Specialties: Marketing strategies, consulting, marketing plans, sales systems, increasing profits, graphic design, creative copywriting, branding, video, printing, direct mail, online marketing, and so much more.
Dynamic Marketing ConsultantsDirector of Operations
Aug. 2014 - Mar. 2016Austi has a wide range of experience in the business world and as such, brings varied skills to DMC as the Director of Operations. She followed up her Bachelor of Business degree in Marketing and Business Pre-Law with a Masters of Business Administration. Throughout her education and immediately following it, she grew her expertise and experience in marketing, business, and sales with such high level brands as GFS, Aramark, US Foods, NCAA, ESPN, MTV, and others. At DMC, Austi is a supervisor, project manager, and client contact in all matters from their first engagement to their final approval. She is responsible for formulating policies and strategic plans for future growth as well as the daily operations of personnel and clients. She tracks the progress of each project to make sure they meet their deadlines and are at the high standards that DMC requires of each piece we develop. She is a world traveler but has put down roots near Tampa, Florida; enjoying the warm, sunny weather as she spends her days as a wife, mother, and amateur chef.
Corinthian Colleges, Inc.Marketing Manager
May. 2012 - Jan. 2014Brandon, FLConsistently perform at over 110% of targeted goals, never missing a budget and receiving numerous national awards. Represent Everest in all aspects of marketing, external communications and national events as the “face”, spokesperson, and subject matter expert within a designated territory while meeting campus, divisional, and regional target goals and budgets. Job duties include:
• Approve presentations to high schools and businesses throughout a defined recruitment territory in order to inform students about their educational options while teaching life skills and generating potential inquires. • Provide institutional information, routine guidance, and assistance to potential students within a defined territory.
• Enhance the Everest brand by coordinating, hosting, sponsoring, and attending ongoing calendared events both nationally and locally.
• Evaluate and resolve student inquires, issues, and problems, and ensure appropriate action is taken to the satisfaction of the student, company, and/or regulatory agency.
• Demonstrate positive attitude and motivation, concern for students, teamwork, excellent time management skills and work ethic to follow through on the commitment to students and the organization.
• Display broad knowledge of the market and strengthen existing ties to the community and relationships within high schools in the given territory.
• Collaborate on various internal communications from the business development department, including calendars, weekly and monthly activity reports, newsletters, and other communications. Also, collaborate on development of marketing materials and the dissemination of external communications, including social media, print media, and scripted presentations.
• Responsible for the protection and maintenance of all provided technology, including problem solving techniques, updating, and testing of software, hardware, equipment, etc.
Reality EditVP of Marketing and Operations
Sep. 2008 - May. 2012Tampa/St. Petersburg, Florida AreaAble to account for a $50,000 per year growth in profit, tripling the business’s revenue from the previous 3 years. Ensure the complete, timely, and smooth implementation of marketing and business development initiatives, and oversee daily operations of business development and marketing activities. • Highlights of this position include: Implement Marketing and Business Development Initiatives -support the company and business development staff to implement, manage, and ensure excellent execution of multiple business development and marketing initiatives on an ongoing basis. • Oversee and ensure consistent and thorough follow-up with clients and staff on key campaigns; develop follow-up tools, procedures, and tracking systems and methods; maintain campaign binders and full documentation. Measure (qualitative and quantitative) and report on progress, budget and results of projects and campaigns. Track group and individual activities and efforts and tracked and reported against plans.
• Manage project flow, track and ensure timely project deadlines, and oversee department deliverables. Track projects in discussion and evaluation phase. Develop best practices and procedures. Identify and develop tools to help track, manage and report on firm's business development activities, including spreadsheets, logs, databases, presentations, and web-based and interactive tools. Assist in the tracking and implementation of the firm's industry and practice business development projects, from project conceptualization to completion. Assist with implementation of one-off projects, company and client events, presentations, client and educational presentations, training rollouts, and other project and task support as identified.
Kingston PlantationConference Services/Events Coordinator
Jan. 2008 - Dec. 2008Responsible for all aspects of account sales and contracts as it pertains to catering and conferences including social events; acting as a liaison between clients and all internal departments; working within timeframes, budgets, standards, and constraints outlined in account contracts
• Highlights of this position include coordinating all levels of a successful event program while achieving specified sales goals and
implementing corporate marketing plans. Negotiating multiple account contracts and then continually monitoring account agreements and productivity throughout the planning process. Maintaining relationships with assigned accounts through sales visits, client entertainment, agency/office receptions, site inspections and repeated follow-up. Working cooperatively with all department teams to develop all event programs and offerings, responding to client requests while still assuring that proposal and contract requirements are met.
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