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Executive Leadership Roles in Marketing, Communications, Business, and Operations
6
22
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Work Background
ludciChief Operating Officer / AI, Digital Transformation - 360 Marcom, Operations, Finance
Mar. 2020Luxembourg, Brussels, New York, Athena★ On behalf of leading private and public entities, overhauls EU Funded contract management operations, digital transformation, data-driven processes, quality assurance, project/program management efficiency of 45 contracts.
★ Exexutes seamless 360 marcom, press relations, content, social media, and video operations.
★ Develops technology solutions and apps that automate and optimize strategies, data-driven planning, marcom operations, press relations, and stakeholder engagement.
★ Creates AI project management methodologies that improve the efficiency, productivity, and execution of projects, achieving all milestones timely and within budget.
★ Recruits, trains, manages, and grows experts and multi-level teams globally.
★ Changes & digitally transforms outdated management processes, using Prince2, PMP, Agile, AI and IoT practices.
★ Increases transparency in procurement processes, enhances better use of public spending money, and steeply decreases anti-fraud/money anti-laundering practices.
★ Drives CSR practices that build biz responsible entities. B2B, B2C, B2G: Finance/Banking, fintech, technology (data, cloud, open source, AI), Tourism, Hospitality, Maritime/Shipping, Industry, Manufacturing, Trading, Real estate, EU-funded projects. Articles: https://shorturl.at/fltAB BoD & Investors' Track - Dec. 2022 ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT LUDCI.eu A Media Diplomacy, 360 Marcom, and Think Tank powerhouse harnessing AI, NLP, and IoT technologies. We establish comprehensive 360 marcom, craft cutting-edge content, design and implement events, courses, podcasts, publications, journals, customize social media, and digital platforms. We excel in public affairs, handling international media relations. We also deliver websites/apps/e-commerce to support business practices. Our expertise optimizes CSR structures and improves supply chains, logistics, & procurement. We streamline communication innovation for a transformative impact.
Contact www.ludci.eu
ludciEditor in Chief/Published Author
Apr. 2020Luxembourg, Luxembourg★ Crafting, refining, and publishing a plethora of original manuscripts for diverse entities, including companies, organizations, and individuals, as well as for personal projects. Experienced in tailoring content to meet specific needs and audiences while maintaining authenticity and creativity.
ludciChief Marketing Officer
Aug. 2021 - Aug. 2022Luxembourg, Luxembourg★ Develop and implement comprehensive marketing strategies to support lobbying campaigns and initiatives for the organisation.
★ Lead the creation of compelling messaging and content across various channels, including digital, social media, traditional media, and events.
★ Build and manage the organization's brand identity, ensuring consistency and alignment with our mission and values.
★ Oversee market research and analysis to identify trends, opportunities, and challenges relevant to our advocacy efforts.
★ Collaborate with internal teams to integrate marketing strategies into lobbying and advocacy campaigns effectively.
★ Manage external partnerships with agencies, vendors, and media outlets to amplify our reach and impact.
★ Monitor and measure the effectiveness of marketing initiatives, adjusting strategies as needed to optimize outcomes.
★ Stay abreast of industry trends, best practices, and regulatory changes to inform marketing strategies and compliance.
★ Provide leadership, mentorship, and support to the marketing team, fostering a culture of innovation, collaboration, and excellence.
ludciSenior Lobbying Director
Mar. 2020 - Jan. 2021Luxembourg, Luxembourg★ Cultivate relationships with key officials in target countries to advocate for favorable policies.
★ Lead strategic campaigns to influence international policy decisions.
★ Analyze global policies and treaties to identify advocacy and operational opportunities.
★ Form alliances with international organizations to amplify advocacy efforts.
★ Develop and execute lobbying strategies to advance organizational goals for various contractors.
★ Engage with media and opinion leaders to shape public opinion on key IT, finance, Media, Advocacy issues.
★ Represent the organization and various contractors in diplomatic engagements and forums.
★ Ensure compliance with lobbying regulations and maintain ethical standards.
★ Respond to geopolitical risks that may impact organizational objectives for various contractors.
★ Monitor legislative/regulatory developments and provide insights for strategy refinement.
★ Train internal teams and partners on effective lobbying techniques for various contractors.
★ Foster collaborations with international entities to enhance advocacy efforts on behalf of various contractors.
Gaia-X Association for Data and Cloud (AISBL)Chief Marketing Officer/Cloud & Analytics Consulting - 360 Marcom, Operations, Finance
Aug. 2021 - Feb. 2023Brussels, Luxembourg ★ Headed traditional and online communications, marketing, press, events, and social media of the Gaia-X Association for Data and Cloud, AISBL to improve and raise awareness, engagement, brand identity, and visibility and enhance the overall Comms strategy inputs and outputs.
★ Drove CMO Operations on 360 communications, press and media relations, stakeholder engagement, web development and digital practice surrounding 360 members, 27 Board members, a 4-management team layer and 4 suppliers of over 20 members.
★ Enhanced Business Development processes, including fundraising and sponsorship activities across all product lines: events, magazines, podcasts. Raised over 400K in 2 years. Decreased spending by 400K yearly. Supported the award of an 800K procurement. Digitally transformed & internalized all comms processes/product lines.
★ Managed Financial forecasting on comms activities and supplier retention/changes. Enhanced Operational efficiency and delivery, by optimising activities and respective budget lines.
★ Drove the article pipeline; equally drafting articles, publications, reports, executive summaries, policy papers, press releases, policy briefs, newsletters. Developed the artistic direction, script writing & storyboard of videos, & documentaries.
★ Supported HR. Identified, recruited, & grew talents.
★ Launched and scaled 360 comms: developed over 250 content items, 50 press, 45 events, 2 Annual Summits, 15 podcasts, +250 speakers; and issued the 1st Gaia-X magazine. ★ Brought over 45M press value; a social media presence going over 200% in 2 years' time ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT GAIA-X
Gaia-X brings together companies, associations, and research institutions to create a trustworthy data infrastructure ecosystem. This international initiative is designed to simplify collating and sharing data by creating dedicated data spaces to serve critical verticals. Most importantly, the users retain their data sovereignty. Visit www.gaia-x.eu for further details.
MARCOEU Affairs & Bid Director/EU Funded Project Consulting - 360 Marcom, Biz Dev, Finance
Jan. 2021 - Jan. 2022Brussels, Luxembourg, Madrit, Barcelona★ Executed bid writing and management processes in relation to 360 media relations, PR, outreach activities, interactive events, and digital campaigns, transforming structures and processes within the department.
★ Delivered all financial offers; forecasting, business and statistical analysis in cooperation with the CEO. ★ Performed a competition analysis and forecasting of project revenues, increasing these exponentially. Won 10 contracts under the leadership of Marco and in cooperation with LUDCI.eu.
★ Supported writing in relation to the policy context, project management, quality control, and assurance; revises strategies and campaigns.
★ Trained, clarified, and supported understanding of project requirements throughout the group. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT MARCO MARCO is an awarded 360 Communications agency. With 11 offices on 4 continents and 150 consultants and a Leader in Climate Change is really crossing borders, and touches hearts and minds with a unique approach. In the past 5 years, they have been working on the EU-funded project sphere with contract awards from DG CONNECT, StartUp Europe, DG TAXUD, EEA, UfM, EIB, amongst others. Visit https://www.marco.agency/ to learn more.
European Investment Bank (EIB)Deputy Team Leader/EU Funded Project Consulting - 360 Marcom, Project Management, Finance
Jun. 2018 - Apr. 2020Luxembourg★ Oversaw and executed marketing, communication and content strategies, project management, news writing, and web data management and analytics. Supervised more than 45 direct reports. ★ Responsible for creating, publishing, and promoting content while tracking social media analytics. Established the digital practice, developing videos and publications, entirely transforming the project and operations digitally.
★ Defined best practices for content, communications, and social media, including article writing, social media, interviews, video production, scripts, and graphic design.
★ Planned and directed projects for web and digital content, communication, data analysis, and campaigns. Successfully oversaw 38 concurrent projects.
★ Secured the award and led the project, collaborating with three Senior directors, Deloitte, and three additional partners - AEIDL, infeurope, and EIPA.
★ April 2018-April 2020 under the FWC and Deloitte’s leadership.
★ April 2018-December 2020 working on bid writing/ management across a series of EIB contracts in cooperation with other business entities and LUDCI.eu ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT EUROPEAN INVESTMENT BANK The European Investment Bank is a publicly owned international financial institution whose shareholders are the EU member states. It was established in 1958 under the Treaty of Rome as a policy-driven bank using financing operations to further EU policy goals such as European integration and social cohesion. Visit https://www.eib.org/ to learn more!
EcorysAssociate PR Director/EU Funded Project Consulting - International Media & Press
Aug. 2017 - Feb. 2018United Kingdom, Brussels, Netherlands★ Improved the traditional and online impact of content development, communications, events, public relations, media relations, social media, and media buying across Ecorys locations in 28 countries.
★ Supervised four employees and 12 contractors, with the authority to delegate content development, communication, and PR assignments.
★ Launched and led 11 public relations offices throughout Europe, organising the procurement of proposals and the development of press releases.
★ Led business development to win two new contracts that increased revenues. Developed a 100-page communications strategy to govern a campaign to raise energy efficiency awareness in cooperation with the Justice Directorate of the European Commission. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT ECORYS Ecorys is an international provider of research, consulting, communications and management services focused on the development, delivery and evaluation of public policy. Visit https://www.ecorys.com/ to learn more!
Marriott InternationalHead of Comms & Media Relations/Hospitality Sector - International Media & Press
Aug. 2015 - Jul. 2017Greece, France, Switzerland, Denmark, Italy, Russia, UK★ Led and transformed public relations, media relations, social media engagement, and events to increase the visibility of Costa Navarino, the most pristine destination in the Mediterranean.
★ Managed a team of two employees and 25 contractors.
★ Established 10 PR offices that included Athens, Germany, France, Italy, Switzerland, Denmark, Sweden, and Russia.
★ Coordinated press trips for more than 200 journalists and hosted over 120 press conferences in all markets, showcasing the amenities of a region with two hotels, spa, conference centre, 21 restaurants, indoor and outdoor sports facilities, and two 18-hole golf courses. Secured media coverage that enhanced its press value and branding identity.
★ Booked five television productions with Canal +, Telematin, Sport TV 1, Conde Nast, CNN, and other outlets. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT COSTA NAVARINO Costa Navarino is a prime sustainable destination in the Southwest of Peloponnese that lies between the Ionian Sea and the Peloponnese mountains in Messinia, Greece. Visit https://www.marriott.com/hotels/travel/klxwi-the-westin-resort-costa-navarino/ and https://www.marriott.com/hotels/travel/klxlc-the-romanos-a-luxury-collection-resort-costa-navarino/ to learn more!
EUROPEAN DYNAMICSHead of Mktg & Comms/EU Funded Project Consulting - Operations, Finance, 360 Marcom
Apr. 2009 - Jul. 2015Luxembourg, Greece, Belgium★ Responsible for a high-level budget and a seven-person team. Led over 40 projects.
★ Published 30 journal issues focusing on eGovernment and eHealth/eInclusion with 27 EU state factsheets.
★ Developed and distributed over 300 press releases in multiple languages.
★ Successfully coordinated over 25 press conferences, more than 100 interviews, and the execution of 40 annual conferences each attracting between 50 to 300 attendees. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT EUROPEAN DYNAMICS SA European Dynamics SA is a leading Information and Communication Technologies (ICT) service provider and software developer. Visit https://www.eurodyn.com/ to learn more!
Bloomberg LPSr. Key Comms Account Manager/Media Software & Analytics - 360 Marcom & Sales
Aug. 2007 - Dec. 2009New York, Washington DC, Los Angeles, Chicago, Atlanta, USA★ Project managed and coordinated marketing, PR, product development, and media relations functions according for the company’s legal and financial services. ★ Developed intuitive marketing and innovation strategies for the legal product offering.
★ Launched and marketed Bloomberg Legal Services in the US market, supporting the regulatory, compliance and legal framework.
★ Managed over 200 accounts. Achieved 150% of revenue targets having established clear revenue goals. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT BLOOMBERG LP The primary financial software, data analytics, and media company that provides financial software tools, such as an analytics and equity trading platform, data services and news to financial companies and organisations via its Bloomberg Professional Service. Visit https://www.bloomberg.com/company/ to learn more!
BeckermanSr. PR Account Executive/PR agency - 360 Marcom
Mar. 2007 - Sep. 2007New York, New Jersey, USA★ Handled global public relations, marketing, event, and TV advertising initiatives in diverse industries including IT, finance, legal, fashion, tourism, and real estate. ★ Performed media research and competition analysis; liaised with media representatives and journalists across the US and promoted its clientele across various media. ★ Placed AMLAW 100-Firm attorneys in numerous top-tier newspapers, magazines, television networks and trade publications.
★ Negotiated with top-notch client agreements.
★ Secured media hits for its clients and the company alike. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT BECKERMAN PR/ANTENNA GROUP A leading Boutique Real Estate and legal PR agency for the past 20 years. Integrated marketing and PR practice focused on real estate, real estate technology, luxury & design, smart cities, and urban planning. Rebranded to Antenna Group.
Visit http://beckermanpr.com/ and https://www.antennagroup.com/ to learn more!
keating NYCPR & Global Affairs Executive/PR agency - 360 Marcom
Sep. 2005 - Mar. 2007New York, New Jersey, USA★ Supported the PR management team in the promotion of tourism, government and public affairs industries in the US market.
★ Initiated multi-focused communications strategies; researched and wrote press releases and articles. ★ Pitched ideas to the PR management team to engage media representatives; secured speaking slots and media opportunities for clients in the US and European markets. ★ Wrote client briefs and potential interview answers in preparation for live interviews. ★ Developed in-depth competition analysis and research.
★ Increased media hits; secured additional clients in cooperation with the PR management team. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT KEATING & GO PR A leading Branding, Crisis and Change Management, PR & Content Agency establishing & building brands for over 50 years. Visit https://www.keatingco.com/ to learn more!
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