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Work Background
Hillsong ChurchHead of Communications and Branding
Oct. 2022New York, United StatesAs Head of Communications, Lulu manages the communication pathways and engagement across all online platforms and between departments for Hillsong East Coast. This involves the following:
- All tasks under Head of Communications role. - Collaborate with cross-functional teams across an online community of 2.5M followers
- Contribute to content creation by gathering and bridging ideas and recommendations from team members, ensuring consistency and accessibility.
- Track, measure, and analyze the effectiveness of communications materials and initiatives, working with team members to assess areas for improvement and organize metrics to report impact.
- Support the development and execution of creative and inclusive communications and marketing strategies for campaigns.
- Serve as a key point of contact for the organization’s work with external communications and fulfillment of contract deliverables.
Hillsong ChurchKids Oversight
May. 2022New York, United StatesAs Kids Oversight, Lulu is responsible for:
- Arrange for and conduct all Kids programs alongside regular services of the church and develop other opportunities for the connection and discipleship of young people. - Direct oversight for the Kids team and will work alongside other age group leaders to ensure healthy network and pathways for young people. - Expected to oversee the work of the Kids department to ensure the mission, vision and
core values of the church are being carried by scripture, in line with all legal requirements and according to guidance from Lead Pastors, global oversights, boards and authorized advisory groups.
Hillsong ChurchDigital Media Manager
Oct. 2020 - Oct. 2022New York, United StatesAs Digital Media Manager, Lulu made sure to manage the digital pathways and engagement across all online platforms for Hillsong East Coast. This involves the following:
- Increasing social media presence and engagement by creating and implementing new ideas to improve website presence, content distribution, moderation of user-generated content, user engagement, usability and security.
- Managed email marketing systems including contact database, email creation, integration with other software and improving email engagement.
- Developed and implemented campaigns and strategies to maximize the reach, effectiveness and engagement of content marketing.
TransPerfectMedia Account Manager
Mar. 2020 - Sep. 2020New York, United StatesAs Media Account Manager, Lulu worked within the Multicultural Marketing accounts helping with arrangement of media programming tasks for clients. With global headquarters in New York and offices in 90 cities across 6 continents, TransPerfect is the world's largest privately held provider of language services and related technologies. The TransPerfect family of companies offers a full range of language and business solutions, including: - Translation and Language Services
- Website and Software Localization
- Globalization management Technology
- Multicultural Marketing
- Legal Support and E-Discovery
- E-Learning Platform Internationalization
- Multimedia and Studio Solutions
- Interpretation and Call Center Support For more information, visit: www.transperfect.com
UnfoldCustomer Experience Manager
Aug. 2019 - Oct. 2019Greater New York City AreaAs Customer Experience Manager, Lulu helped Unfold in spearheading resolution of over 5000 troubleshooting tickets to aid in company transition for future acquisition by Squarespace.
The New SchoolStudent Assistant
Jun. 2019 - Dec. 2019Greater New York City AreaUnder the direction of the Senior Vice President for Student Success:
- Advise on matters relating to the development of the Student Leadership Team
- Review applicants for Student Leadership Team and Student Trustees, and make recommendations for hire
- Collaborate with Student Success staff to offer insights on student issues, inside and outside of the classroom - Pivot responsively to ad hoc requests as assigned by the Senior Vice President for Student Success
The New SchoolGraduate Assistant
Apr. 2019 - Dec. 2019Greater New York City AreaUnder the direction of the Associate Director for Admissions Events:
- Provide administrative assistance with admission events, including information sessions, graduate and undergraduate open houses, expos and admitted students events
- Aid in event planning, implementation and facilitation of events, and providing excellent customer service
SetleDigital Manager
Dec. 2018 - Jul. 2019A startup project that focused on creating a new standard of work for the creative generation. Learn more at setle.co
The New SchoolStudent Ambassador
Sep. 2018 - Dec. 2019Greater New York City AreaUnder the direction of the Associate Director for Graduate Admissions:
- Advise prospective graduate students on matters relating to Student Life and Academics
- Provide ambassadorial duties in the form of webinars, information sessions and advocacy during Graduate Admission events
- Collaborate with Graduate Admissions staff to offer insights on student issues, inside and outside of the classroom
- Pivot responsively to ad hoc requests as assigned by the Associate Director for Graduate Admissions
MEDIA x WOMENPodcast Producer
Feb. 2018 - Dec. 2019Greater New York City AreaAs Podcast Producer and Host, Lulu was the founding member of the team and created the startup framework of the MEDIAxWOMEN podcast platform. MEDIA x WOMEN is a diversified group, dedicated to amplifying the accomplishments of women in media worldwide. MEDIA x WOMEN curates achievements, news, and profiles of women at all levels within the industry.
Parsons ELabCommunity Fellow - MEDIA x WOMEN
Jan. 2018 - Dec. 2018Greater New York City AreaELab is a design-driven incubator and business lab dedicated to entrepreneurship practice and research at The New School. In the 12-Month fellowship, ELab provides support for-profit scalable models, agency models and nonprofit ventures.
The New SchoolResearch Assistant
Sep. 2017 - Jan. 2018Greater New York City Area- Conducted literature reviews, collected and analyzed data
- Perform miscellaneous job-related duties as assigned (related to MEDIAxWOMEN)
KAIKO HUBFounder
Feb. 2017 - Aug. 2019As Founder, Lulu created this brand to collaborate on projects in different industries as well as creating, directing, and producing content for the KAIKO HUB YouTube page. Welcome to Kaiko Hub, your online destination for immersive content on branding, lifestyle, and strategy. Our platform is meticulously curated to inspire and guide solo entrepreneurs and founders in developing and enhancing their personal and business brands.
Kaleidoscope PRDigital Manager
Sep. 2015 - Feb. 2017WindhoekKaleidoscope PR is an integrated communications hub and boutique design agency focused on branding, communications and marketing. - Created the Kaleidoscope Brand's voice across various media platforms
- Developed digital media & communications strategies for Digital Department and provided strategic and marketing leadership to clients relationships
- Manage financial performances (in cohesion with co-owners)and made presentations as Campaign Lead (tourism focus) on pitches
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