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Network Power<100 people
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Business Owner
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C-level Executive
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Sales & BizDev
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Work Background
LabcorpManager, Product Marketing, Early Development Labs- Medical Device and Crop Protection/Chemical
Oct. 2022Durham, North Carolina, United StatesManage all global marketing activities for Labcorp’s medical device and crop protection/chemical businesses that includes the development of marketing strategies and tactical execution.
LabcorpManager, Product Marketing - Clinical Development & Commercialization Services
Mar. 2022 - Oct. 2022Durham, North Carolina, United StatesLed and managed marketing efforts for Labcorp’s Drug Development business which included creating sales enablement materials for commercial team utilization, market analysis, competitor preparedness, as well as, ABM discovery initiatives.
Mercury Healthcare (formerly Healthgrades)Sr. Consumer Strategist
Jan. 2020 - Mar. 2022Raleigh-Durham, North Carolina Area- Strategized, developed & executed integrated omnichannel marketing campaigns for enterprise health system clients by leveraging CRM analytics and propensity modeling in order to maximize return on investment (~$15MM annually) and achieve outlined objectives. - Conducted research, monitored trends, explored opportunities and analyzed challenges within the domestic healthcare vertical to properly advise clients on how to effectively cultivate and deliver successful brand & patient acquisition campaigns. - Orchestrated and delivered analytical campaign reporting with clients on a monthly, quarterly and annual basis which included pulling performance insights and offering campaign optimization recommendations based on various reporting deliverables (Datorama, Data Studio, Tableau, etc.).
- Recognized with the “Rising Star” award during the 2021 National Sales Meeting for developing exceptional campaign strategies for hospital clients.
- Mentored two consumer strategists- coaching and developing them within their roles on the integrated marketing team.
ZAYTOUN ORTHODONTICSDirector of Marketing
Jun. 2017 - Jan. 2020Raleigh-Durham, North Carolina AreaAs the Director of Marketing, I was responsible for all marketing efforts, directives and campaigns for the practice's three locations. Responsibilities included enhancing and delivering verbal and written materials, managing and understanding all internal and external marketing programs, monitoring and reporting on website, search and display traffic, as well as, delegating tasks in order to increase the reach of the practice to prospective patients in the Triangle region. Perfecting smiles in the Raleigh, Cary and Garner communities since 1959, Zaytoun Orthodontics is an award-winning practice that offers orthodontic treatments like Invisalign and traditional braces to teeth whitening and preventive screening for the whole family.
American Hockey LeagueLinesman
Sep. 2015 - Aug. 2021Contract
Agilence, Inc.Marketing Analyst & Communications Assistant
Jul. 2015 - Dec. 2015Mt. Laurel, NJAs an integral member of the product marketing team, I was at the heart of the promotional efforts surrounding our core SaaS product, Retail 20/20. In this position, I was exposed to all levels of B2B marketing including, but not limited to, drafting press releases, writing blog posts, monitoring and reporting on website traffic, conducting marketing research, performing competitive analysis, preparing for trade shows and other industry events, generating graphics, and assisting in marketing collateral creation. Agilence, Inc. is a rapidly-growing, venture-backed start-up company that develops SaaS (Software-as-a-Service) business intelligence solutions for Retail and Food & Beverage clients. Retail 20/20, our cloud-based flagship product has been deployed for customers like Rite Aid, Spencer Gifts, Neiman Marcus and more. The newly created product 20/20 F&B has been deployed for customers such as Au Bon Pain.
Winslow Technology GroupBusiness Development Representative
Jul. 2014 - Dec. 2014Waltham, MAIn my position of BDR, I was overall responsible for bringing in new business which I accomplished by acquiring just under $1 million in new revenue for the company. I organized events which included Seminars, Webinars, and Lunch & Learn events. I was responsible for outbound phone calls, emails, and marketing campaigns. I researched companies to determine if they were viable prospects for WTG products and solutions. I followed up on leads provided by our storage vendors and scheduled initial appointments with prospective customers for Account Executives. Winslow Technology Group, LLC (WTG) is a value-added reseller and integrator dedicated to providing “better IT solutions” to customers. WTG delivers solutions that are easy-to-use, feature-rich, and affordable. The core principles are to select the right technology partner, provide unparalleled technical expertise, and service the customer.
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