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Work Background
Time Out MarketMarketing Manager
Jan. 2024Chicago, Illinois, United States-Develop and oversee comprehensive media strategies to drive footfall, brand awareness, and engagement across digital, social, and traditional media channels.
-Lead media planning for all campaigns, including annual, seasonal, and monthly activations, ensuring alignment with brand and business objectives.
-Drive performance optimization through ongoing analysis and refinement of media plans.
-Manage and work hand in hand with the creative, PR, and content teams to ensure media plans are integrated and executed cohesively across all touchpoints.
-Collaborate with US and global teams to align on best practices and leverage synergies across markets.
-Provide regular reporting to key stakeholders, highlighting the effectiveness of media strategies and opportunities for improvement, including creation and presentation of yearly marketing plans.
-Manage monthly marketing budgets to support marketing activations -Ensure campaigns are measured against KPIs, including ROI, awareness, and engagement metrics.
-Collaborate with private event sales manager and other global marketing managers to curate timely and on trend events to drive footfall, sales, and awareness throughout the city.
-Provide thought leadership on emerging media trends and technologies.
JoinShoutOutMarketing Director
May. 2022 - Nov. 2023Chicago, Illinois, United States
Food4Thought, LLCInternational Account Director
Jun. 2021 - Apr. 2022Chicago, Illinois, United States
Food4Thought, LLCDigital Marketing Account Manager
Oct. 2020 - Jun. 2021Chicago, IL, United States
HI-VIBE Superfood JuiceryBrand and Media Manager
Jun. 2019 - Dec. 2019Chicago, IL, United States
Joy DistrictVIP Client Relations Manager
Oct. 2018 - May. 2024Chicago, Illinois, United States
FestWorld MagazineSr. Writer
Mar. 2018 - Jul. 2022Greater Chicago Area
Trunk ClubNational E-Commerce Stylist
Jan. 2018 - Jun. 2019Chicago
Watel DavisSocial Media Manager
Jul. 2017 - Jan. 2018Greater Chicago Area
Examiner.comChicago What to Wear Examiner
Mar. 2015 - Jun. 2016Chicago, IL
Potts Mueller Public RelationsPublicist
Nov. 2013 - Nov. 2016Chicago, Illinois• Develop enticing press releases regarding clients' current director signings and most recent spot and film premieres
• Collaborated with the Make-A-Wish Illinois Foundation to grant and promote little boy's wish that was pitched and published to national new such as: Good Morning America, The Huffington Post, ABC News and Elite Daily
• Communicate with national media trade publications daily
• Daily management of social media presence for our company as well as several other clients across Facebook, Twitter, Instagram and LinkedIn
• Strategize, develop and execute branded content that resonates with targeted clientele
• Implement customized campaigns to encourage interaction, increase awareness and expand scope of brand’s online reach
• Identify cross-promotional adjacencies to mutually benefit client exposure
Monika Dixon Public RelationsFreelance Publicist
Oct. 2013 - Nov. 2013Chicago, Illinois• Sent compelling print and TV pitches on a daily basis to local and national press
• Developed relationships with local editors, freelancers and bloggers to ensure client coverage
• Proofread and edited written material for the company including press releases, newsletters and social media content
• Managed the Facebook, Twitter and Instagram accounts for clients by creating campaigns and graphics, promoting posts, posting press clippings and engaging with followers
• Assisted in the planning and promotion of large scale events
• Researched and wrote unique content for the company newsletter and client blogs
The Chicago Lighthouse for People Who Are Blind or Visually ImpairedFLAIR Fashion Event Planner/Curator
Aug. 2013 - Oct. 2013Greater Chicago Area• Responsible for producing a successful fashion show and VIP event that showcased luxury items up for sale in order to benefit the Chicago Lighthouse
• Created item descriptions to be posted on website for “Looks of the Week”
• Sorted and priced designer items for sale in pop-up store as well as items for silent auction
• Merchandised and set up the pop-up store in renowned Bloomingdales building to achieve maximum sales goals
Modern LuxuryFashion Marketing and Events Intern
Jul. 2013 - Nov. 2013Greater Chicago Area• Promoted integrated marketing programs for all titles in the Chicago market of Modern Luxury Media: CS, Front Desk, CS Brides, CS Interiors, Men’s Book and NS magazine
• Identified and recorded post-event media coverage, managed media research projects / spreadsheets • Ensured on-site presence, event flow and organization in integrated marketing programs including; executive dinners, luxury retail store openings, large-scale events and social media promotions
• Created recap sheets of past events to be presented to the Sales team
Margie Korshak, Inc.Fashion and Hospitality Public Relations Intern
Nov. 2012 - Mar. 2013Greater Chicago Area• Managed all channels of social media sites for clients: Hootsuite, Twitter and Facebook
• Oversaw master task list for a national client
• Assisted in major events and PR projects for the company
• Created and managed clip reports and media lists using Cision for client review
• Involved in pre-event planning and was responsible for successful on-site event execution assistance
• Participated in client creative brainstorms; researched client opportunities • Helped oversee pitch letters, fact sheets and other forms of client press releases
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