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Work Background
ApliqoBrand Marketing Manager
Dec. 2023- Study, planning, execution, and deployment of global Digital Marketing strategy aligned to the directives and vision established by the CEO. - Brand design and activation: Creation of brand, digital and printed collateral, events, and exhibits.
- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales.
CubewiseHead of Global Marketing Management and Visual Communication
Sep. 2019 - Dec. 2023Global- Study, planning, execution, and deployment of global Digital Marketing strategy for 10 countries. - Brand design and activation: Creation of brands, digital and printed collateral, events, and exhibits.
- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales.
- Successfuly pitched, produced, co-wrote, co-directed, co-edited a documentary about TM1 in order to raise the profile of the technology within the FP&A industry. Released in 2020 - https://tm1.film
- Using photography, film, and video as support and collateral to the aforementioned campaigns but also to support the Cubewise’s overall positioning.
- Deployment, management, and leverage of CRM (Salesforce) as a way of centralising leads and contacts to efficiently use marketing communications and improve the global sales process.
- Deployment, management, and leverage of Marketing Automation Systems (Marketo, Autopilot, and Mailchimp).
- User experience design.
ApliqoDigital Marketing Manager
Nov. 2013 - Dec. 2023Zurich, Switzerland- Study, planning, execution, and deployment of global Digital Marketing strategy aligned to the directives and vision established by the CEO. - Brand design and activation: Creation of brand, digital and printed collateral, events, and exhibits.
- Conceptualisation, coordination and deployment of global marketing and communications campaigns with the ultimate goal of creating opportunities to sales.
CubewiseHead of Visual Communication
Nov. 2013 - Aug. 2019Global
Union Cycliste InternationaleGraphic Designer
Apr. 2011 - Nov. 2013Aigle, Switzerland- Author of the logo of the UCI Track Cycling World Cup: Brand identity, brand manual, tv graphics, website proposals for individual organizing committees, localisation of posters and event communications — https://en.wikipedia.org/wiki/UCI_Track_Cycling_World_Cup
- Rebranding of the UCI Mountain Bike Word Cup: Brand identity, brand manual, tv graphics, localisation of posters and event communications.
- Editing and publishing of news segments to be used on the UCI YouTube Channel.
- Responsible for maintaining and upkeeping the brand manuals and printed communication media of UCI’s main competitions, the World Championships.
- Responsible for the design and photoshoot of the UCI’s Level 1 Coaching Handbook.
- Creative director of the 2013 UCI Yearbook published by the Union Cycliste Internationale.
SKINS International Trading AGGraphic Designer
Aug. 2010 - Mar. 2011Steinhausen, Switzerland- Maintanance of the brand manuals.
- Updating of catalogs.
- Conceptualization and design of packaging and branding materials for the launch of a new product line called A200 (compression clothing).
- Directed the photoshoots of new products for existing product lines.
- Accompanied professional cycling teams as a photographer.
- Supported the CIO in the implementation and maintenance of a Digital Asset Management System.
- Creation of localized materials for individual territories.
Betley WhitehorneCreative
Jan. 2009 - Dec. 2009Guernsey, Channel IslandsTasks and responsibilities included producing concepts and publications for diverse clients such as KPMG, Guernsey Gas, Ozannes, Blue Island Airways, Butterfield Bank and Close Funds.
IQ ComputersApple Genius
Jan. 2009 - Dec. 2009Guernsey
Escola de Tecnologia e Gestão de BarcelosCourse Leader of the Audiovisual Technician course
Sep. 2008 - Jan. 2009Barcelos
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