I lead global digital marketing at Apliqo, where I’ve spent the past decade turning strategy into execution across every channel and touchpoint. From brand positioning and performance marketing to event management, SEO, paid media, video production, and web optimization, I work end-to-end; balancing high-level strategy with hands-on delivery.
Beyond traditional marketing, I’ve built scalable content operations, led large digital projects including full website relaunches, and recently spearheaded the integration of AI into our sales and analytics workflows. I'm also leading the exploration of retrieval-augmented generation, local AI assistants, and chatbot interfaces connected to real-time data sources and creating independent, proactive, lead-gen systems.
My approach blends creative direction with data fluency, and I bring a deep passion for systems thinking, storytelling, and continuous experimentation.More...