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Work Background
Lead Product Designer
SOKOLOVLead Product Designer
Jul. 2020EuropeApplied Design Thinking throughout the entire product. Tested concepts, hypotheses, and assumptions using Human-Centered Design methods and digital product tools. Conducted and supported not only user interviews, researches and usability tests to learn continuously about our customer needs but also competitive analysis of existing products in the marketplace to identify trends and opportunities for improvement. Created low and high-fidelity wireframes, mockups, and prototypes to communicate interaction and design ideas, conforming to Company design standards, usability guidelines, and development methodologies for web and mobile app. Worked closely with the engineering team to ensure implementation fidelity down to the pixel. Worked with product managers, product owners, engineering leads and designers to craft and implement a UX vision and strategy (long- and short-term) that aligns with business objectives. Contributed to stakeholder management by communicating the design process, advocating for users, and clarifying the rationale of design decisions. Analysed and extended the existing Design System in Figma. Established and promoted design guidelines, best practices and standards to ensure a consistent user experience across all platforms and touch points. Guided, mentored and supported other designers in our design team while being respectful to individual projects’ schedule.
Senior Product Designer
Nielsen Norman GroupSenior Product Designer
Jan. 2019 - Jun. 2020Fremont, California, United StatesConducted user tests, research, and experiments to capture and understand real users’ motivations, goals, and pain points. Facilitated design sprints and other discovery sessions. Assembled market, competitive analysis and best practices to provide insight regarding trends, and our customer needs. Dug into product analytics data, customer service contacts, and social media feedback to monitor current product usage patterns and identify future areas of enhancement (data-driven decisions). Worked closely with the PM and other members of the product team, with a clear focus on delivering value quickly while helping to steer the product area towards business- and user-centered improvements. Helped define business and feature requirements, user scenarios, and use cases. Contributed to product strategy and roadmap planning with the product team. Created UX and design assets including process flows, site maps, conceptual diagrams, wireframes, and mockups to effectively communicate high-level design strategies and detailed interaction behaviors. Provided regular, direct and impactful feedback in Design Critiques. Engaged individual designers in adjacent product teams to help them grow their skills.
Product Designer
Global Odis GmbhProduct Designer
Jun. 2016 - Nov. 2018Vienna, AustriaConducted user research to determine the best approaches and methods to capture the right insights. Planned and ran qualitative studies, including user interviews and in-person usability studies. Identified product UX/UI inconsistencies across multiple products in a given suite. Designed interaction models, wireframes and mid-fidelity mockups that promote ease of use and optimize how customers interact with products. Provided product usability, evaluation, and supported product development teams. Built positive, collaborative relationships with PMs, development and analytics departments. Helped the team continuously improve on connecting design initiatives with business outcomes. Established frameworks that help with UX metrics, UX Prioritization, and Customer Centricity.
Graphic Web Designer
Creativ. BizGraphic Web Designer
Sep. 2014 - Apr. 2016Vienna, AustriaCreated original graphic designs (e.g. images, banner ads, marketing materials). Designed UI mockups and prototypes that clearly illustrated how platforms function and look. Implemented layout & design adjustments based on user feedback. Presented design solutions to firm executives. Defended design decisions and incorporated feedback into the design cycle. Used, promoted, and amended design guidelines and standards.


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