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Work Background
UBA COMUNICAFounder and Partner at UBA COMUNICA
Aug. 2019São Paulo, BrasilUBA COMUNICA is an independent marketing and video production company. All in one.
We make great things happen by crafting the message that needs to be heard and designing a marketing plan that meet your goals. Let's talk! I’d love to get to know your business and your aspirations. This is a chance for us to:
- Find out about your business and its needs
- Give you an idea of process, timings and costs
- Explore whether we're a great fit for each other A UBA COMUNICA é uma agência de comunicação independente.
Cada projeto é único e pensado para alcançar seus objetivos. INSTITUCIONAL
CORPORATIVO
REDES SOCIAIS
EVENTOS
CAMPANHA POLÍTICA Estratégia, criação, desenvolvimento da comunicação, ativação on-line e off-line. A GENTE FAZ. www.ubacomunica.com
@ubacomunica
Itaú UnibancoMarketing Manager - Redecard (Payment Solutions Products)
Feb. 2008 - Jun. 2019São Paulo Area, BrazilMarketing Manager – Redecard (Payment Solutions Products) April/2014 to june/2019 I had a key role implementing and leading a transformational process for product launch plans, which included the development of a new communication strategy, ensuring alignment with the customer experience and business objectives. • Responsible for go-to-market plans, working with cross functional teams including product development, CRM, marketing, and sales.
• Development of the overall product strategy and roadmap.
• Work closely with a distributed and largely mobile sales team, determining a multi-channel strategy for communication and training.
• Create and lead Trade Marketing strategies, building strong value proposition, and sales team training.
• Define and track key performance metrics to support and inform product decisions. Project Management Specialist - Middle Market Financial Products January/2011 to March/2014 • Define project management governance guidelines.
• Track progress, report plans and schedules.
• Plan and execute the internal communication for the board
• Design and manage events for more than 500 people, including budget, logistic and communication. Senior Product Analyst - Cash Management Products February/2008 to January/2011 • Plan and execute trade marketing planning and development, ensuring alignment with related go-to-market activities.
• Define and track key performance metrics to support and inform product decisions. • Conduct sales analysis.
Santander BrasilFinancial Analyst
Mar. 2006 - Jan. 2008São Paulo, Brasil• Monitor key performance metrics and report to the headquarter.
• Track progress, and reports project plans and schedules for the board.
• Create presentations for strategic meetings.
GEFinancial Planning Analyst
Feb. 2005 - Mar. 2006São Paulo, Brasil• Conduct sales analyses to support strategic decisions.
• Reports for the headquarter.
Citi (Credicard)Treasury Analyst
Dec. 2002 - Jan. 2005São Paulo, Brasil• Assist in the daily cash positioning.
• Daily and monthly balance reporting as well as ad hoc reports.
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