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Work Background
Director of Survey Research
Minute Mail PoliticalDirector of Survey Research
Apr. 2024In this role, I am growing a research wing from scratch for a startup creative communications firm. I am developing innovative research products with an “online first” mindset, using data collection methods like text-to-web, mixed-mode, and online panel surveys and focus groups. I serve as the firm’s primary salesperson, building relationships with prospective clients across the United States. And I have built a first-of-its-kind survey research tool to gather real-time intelligence on the performance and effectiveness of print, television, and other non-digital advertising.
Director
Illuminate Research, L.L.C.Director
Jul. 2023 - Oct. 2023Through this position, I spearheaded research initiatives for a startup public opinion and marketing research firm, serving a large corporate client. I crafted strategies for survey and polling success, leading nationwide projects. Through employing strong communication skills, I presented project results to clients and recommended action plans to meet organizational goals based on the data. * I directed quantitative research through survey improvement and adapting results delivery around an informative message related to the client's needs, rather than focused simply on where the public stands * My efforts created actionable goals to support client efforts to shift public opinion, offering informational and messaging direction and insights
Director of Public Opinion Research
Data Targeting INC.Director of Public Opinion Research
Nov. 2014 - Jun. 2023Gainesville, FLMy promotion to this position afforded me the opportunity to drive research projects to success for a mix of political candidates, issue-focused committees, non-profit trade groups, and for-profit organizations. By collaborating with a cross-functional team of 20 members while guiding multiple direct reports, I established strategy development and research process implementation. I ensured projects were completed on time within both quantitative and qualitative frameworks to meet contractual obligations and research quality standards. My efforts resulting in conducting up to 200 polling projects each year, assessing responses from up to 50 focus groups per year, and validating the report writing outcomes for all annually. * By partnering in the establishment of the public opinion research department within the organization, I led in growing this from nothing to $1M+ a year in revenue generation * I coordinated with clients to achieve ballot box success related to property tax reductions and candidate success through data reliability, messaging clarity, and actionable goal development * I engaged with over 1,000 different political campaigns across 12 states, managing stakeholder relationships to retain client business.
General Consultant
Data Targeting INC.General Consultant
Jan. 2012 - Jun. 2023Gainesville, Florida, United StatesThis promotion created avenues for my personal oversight of the relationship management components with multiple clients. I led project efforts related to client accounts by ensuring quality, monitoring progress, and evaluating results for reporting. Additionally, I navigated the complexities of legislative affairs and campaign projects related to client interests and engagement. * By cultivating a mutually beneficial partnership with a Mid-Atlantic Trade Association, I fostered strong communication strategies for action within localized political projects to grow the overall account and forge a long-term partnership * I built a strong consultative relationship with a variety of political candidates, driving $1M+ in service contracts per election cycle * Through the employment of strong networking acumen, I attracted and retained multiple six-figure spend corporate clients, significantly improving the bottom line for the organization
Head Copywriter
Data Targeting INC.Head Copywriter
Jun. 2009 - Nov. 2014Gainesville, Florida, United StatesIn this role, I authored and reviewed any creative content produced by the organization. Additionally, I crafted digital, print, and traditional media materials, including television commercial scripting to advance the clients goals and objectives. * I wrote copy for over 1,000 unique designs of 15M+ pieces of direct mail and media content for ad buys in excess of $1M * I drove $10M in gross revenue through creative content development
Field Director
Vern Buchanan for CongressField Director
Apr. 2008 - Nov. 2008Managed grassroots activities in Sarasota County and controlled social media outlets for Congressional campaign in Southwest Florida.

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