Data Targeting INC.Director of Public Opinion Research
Nov. 2014 - Jun. 2023Gainesville, FLMy promotion to this position afforded me the opportunity to drive research projects to success for a mix of political candidates, issue-focused committees, non-profit trade groups, and for-profit organizations. By collaborating with a cross-functional team of 20 members while guiding multiple direct reports, I established strategy development and research process implementation. I ensured projects were completed on time within both quantitative and qualitative frameworks to meet contractual obligations and research quality standards. My efforts resulting in conducting up to 200 polling projects each year, assessing responses from up to 50 focus groups per year, and validating the report writing outcomes for all annually. * By partnering in the establishment of the public opinion research department within the organization, I led in growing this from nothing to $1M+ a year in revenue generation
* I coordinated with clients to achieve ballot box success related to property tax reductions and candidate success through data reliability, messaging clarity, and actionable goal development
* I engaged with over 1,000 different political campaigns across 12 states, managing stakeholder relationships to retain client business.