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Work Background
Clandestina Co-Founder, US Market Leader
May. 2023United StatesI spearhead strategic growth initiatives for Clandestina, a leading collective of Havana-based female artists and designers. Clandestina's mission is to showcase Cuba's concept of "resolver" through vibrant, silkscreened designs, promoting sustainability as both a social imperative and cultural practice. I play a pivotal role in advancing US foreign policy goals by supporting Cuba's private sector, which represent 30% of Cuba's economy. My responsibilities include devising and executing the growth strategy, encompassing comprehensive demand generation strategies across marketing channels, brand partnerships, ecommerce, and experiential activations. Notably, I orchestrated Clandestina's successful inaugural residency in New Orleans, forging key brand partnerships with academia, local retailers, and renowned musicians and artists to expand our customer engagement and presence.
DAPHNE, Marketing & Growth Advisory Growth Advisor & Fractional CMO
Mar. 2023New York, New York, United StatesAs an entrepreneur at the helm of my own boutique marketing and growth advisory firm, I continue to solve complex problems and transform businesses. I consult, advise and lead emerging businesses and high-growth brands to establish foundational, long-term building blocks for success through access to fractional leadership. Our services include: Marketing: Competitive analysis, Customer profiling, Brand positioning Sales: Narrative analysis, GTMs & pitch strategy, Channel optimization
Partnerships: Needs assessment, Value exchange, Evaluation & scoring, Deal structure
Innovation: User research, Idea generation, Prototype testing Key Clients: Clandestina
Yahoo for BusinessSenior Director, Channel Partnerships (Formerly Verizon Media)
Jan. 2022 - Nov. 2023I led strategic partnerships leveraging Yahoo's comprehensive solutions encompassing data and identity, content, advertising technology, and monetization technology. Guided partners through challenges such as cookie depreciation, enhancing customer loyalty, reducing business costs, developing new revenue models, and facilitating digital transformation. Successfully orchestrated the Lowe’s Retail Media offsite partnership from initial RFP to contract negotiation and implementation phase. Pioneered the entry of both organizations into the retail media arena, establishing a robust presence and driving significant business growth.
Key Clients: Lowe's, Ford, Saks Fifth Avenue, Walgreens, Walmart, SVP Verizon Enterprise Sales, SVP Yahoo Sales
Verizon MediaSenior Director, Verizon Integrated Partnerships
Jan. 2019 - Dec. 2021I built and grew a global sales strategy and channel partnerships, bridging Verizon Business and Media to drive synergy and revenue growth. Developed segmentation, sales governance, and incentive structures while designing bespoke solutions for top enterprise clients of Verizon and Yahoo. Crafted revenue-generating innovations that addressed complex business challenges, integrating Verizon Media's content, data, and digital advertising capabilities with Verizon's cutting-edge 5G and connectivity solutions. These solutions catered to the needs of CMOs, CTOs, and CIOs, delivering immersive consumer experiences that combined digital and physical realms. Pioneered consumer-facing solutions in emerging media channels and IoT, including connected devices, retail digital out-of-home executions, autonomous vehicles, and in-venue/stadium fan experiences. Leveraged Verizon sponsorship assets, 5G technology, and content partnerships to enhance customer engagement and drive new revenue streams. Key Clients: Ford, Saks Fifth Avenue, Walgreens, Walmart, Coca Cola Positions held include: - Senior Director: 2021-2022 (Promotion)
- Director: 2018-2021
Verizon MediaDirector, Global Business Strategy (Formerly Oath and AOL)
Jun. 2017 - Dec. 2018New York, NYI developed and delivered market growth plans to achieve long-term global revenue, profit and consumer growth targets. Conducted strategic market analysis evaluating long-term growth potential for HuffPost global joint ventures, reseller relationships and key ad products Generated mobile, content, programmatic, video, data and native regional market growth plans for newly-combined AOL, Microsoft and Yahoo global product portfolio maximizing mergers' product and geographic synergies for the first time. Key Clients: EMEA and North America Verizon Media sales, finance and innovation executives
AOLDirector, Brand Strategy
Dec. 2010 - May. 2017New York, NYI led a team of strategists focusing on architecting comprehensive digital marketing solutions for high-growth clients. Our work centered on implementing full-funnel advertising strategies, particularly in programmatic ad buying to help brands achieve scale. I specialized in securing new business and tailoring unique strategies for each client, successfully pitching and selling AOL's O&O brands and programmatic tech stack. Throughout my tenure, I built award-winning programs for Johnnie Walker, Miller Coors and PWC, achieved three promotions and maintained a high-performing team while navigating mergers with Microsoft, Millennial Media, and Yahoo. Key Clients: American Express, Carnival Cruise Lines, Delta Airlines, Diageo, Disney, Georgia Pacific, MillerCoors and PWC - Director: 2016-2017 (Promotion) - Associate Director: 2014-2016 (Promotion) - Senior Manager: 2012-2014 (Promotion) - Manager: 2010-2012
American ExpressIntegrated Marketing
Aug. 2005 - Dec. 2010New York, NYAt American Express, I collaborated with Time Inc. and American Express to create omnichannel marketing programs tailored for retail, luxury, and travel advertisers. These programs leveraged in-book, online, and linear TV platforms, utilizing advanced targeting capabilities from Time Warner and American Express databases. During my tenure, I developed, pitched, and successfully executed marketing proposals that drove revenue for clients, even during economic downturns. I managed activations for advertisers at exclusive American Express Cardmember events, including editorial panel discussions and celebrity-chef-based tours. I specialized in crafting direct-response messages for American Express Cardmember-exclusive travel offers, resulting in significant business impact. My performance was recognized with three promotions within a five-year period. Key Clients: American Express, Infiniti Automotive, Hawaii Tourism, Veuve Clicquot Positions held include: - Marketing Manager - Marketing Coordinator
- Sales & Marketing Assistant - Marketing Intern, Food & Wine Magazine
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