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Work Background
SquareHead of Global Marketing Strategy, Planning & Operations
Apr. 2023Dublin, County Dublin, Ireland
SquareHead of Marketing, EU
Apr. 2021 - Apr. 2023Dublin, County Dublin, Ireland
GoogleHead of Omnichannel Retail & Consumer Goods, Google Customer Solutions
Apr. 2016 - Sep. 2019County Dublin, IrelandLed a high performing team of digital marketing consultants, that helped brands to transform their digital capabilities and grow, across industries such as eCommerce & Omnichannel Retail, FMCG, B2B and Lead Generation. Responsible for team managing 100+ UK advertisers and consulting with them on their marketing strategy, achieving annual growth targets above 20% and specialising in sales coaching. Also led the go-to-market strategy and marketing events for the UK market, organising, developing content and presenting at wide-scale client events.
GoogleHead of Audience Solutions & Innovation, AUNZ
May. 2015 - Apr. 2016Sydney, AustraliaHeaded up a team of digital marketing experts, supporting large AUNZ businesses through the development of market-leading strategies for audience targeting and utilising programmatic solutions.
Developed & delivered frequent client and agency training days and events to grow awareness, understanding and adoption of Google's audience solutions.
GoogleSales Lead - Digital Audience Solutions & Programmatic Media
Jun. 2014 - May. 2015Sydney, AustraliaLeading a sales team at Google, who work with a large number of Australia's biggest companies and help them make the most out of Google's suite of display advertising and programmatic media solutions.
GoogleRetail Product Manager
Jan. 2013 - Jun. 2014Google Australia, SydneyResponsible for working with the Google Product Teams to develop highly effective digital advertising solutions for the largest Retailers in Australia.
GoogleSenior Account Manager, Large Retail Customers
Jul. 2011 - Dec. 2012Google Australia, SydneyAccount manager and marketing partner to some of Australia's largest businesses to help them develop and implement market-leading digital marketing strategies and maximise ROI through Google platforms.
GoogleAccount Strategist
Dec. 2005 - Jul. 2011Worked closely with large digital advertisers to develop high performing search, display, mobile and video campaigns to maximise sales and brand awareness.
Ran internal training sessions on new products, building client relationships and sales skills.
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Demand generation | Digital Marketing