Robert Gonsalves - Marketing Data Analyst, Razorfish

Marketing Data Analyst @Razorfish

Investor & VCStartup FounderMarketingITBusiness OwnerExecutive CoachMarketing Analytics ManagerSales & BizDevEngineerConsultingFinanceBusiness AnalystAdvisorData Analyst

Robert Gonsalves, as a Marketing Data Analyst at Razorfish, is responsible for interpreting and analyzing marketing data to help improve the company's marketing strategies. His role includes collecting and analyzing customer, marketing, and web behavioral data. He also provides insights on market trends and customer behavior, allowing the company to make data-driven decisions. Robert's work helps Razorfish to optimize its marketing efforts, improve customer engagement, and ultimately, increase sales and revenue. His expertise in statistical analysis, data interpretation, and marketing trends is a valuable asset to the company.

Customer Farms AgencyCRM and Analytics Marketing Consultant

Mar. 2010 - Nov. 2015Greater Los Angeles AreaCustomer Farms was a digital customer optimization consulting agency that helps subscription and E-Commerce clients in food, fashion, fandom, and entertainment increase digital customer lifecycle retention and growth. Averaged a 50% retention growth by analytics analysis on customer lifetime value models, defining customer segments, creating email marketing automations, and implementing conversion rate optimization. CRM Engagements highlights included: • Pink Dot, Pizza Rustica, Nutpods and others: Created Customer Segments, Life Time value of Customer, email list analysis and cleaning, data driven home delivery segmented customer email campaigns Impact was the tripling customer retention for food manufacturers and local retailers utilizing digital automated personalized marketing services. 2014 – 2015 • Freshology: engaged to oversee CRM customer subscriber acquisition to grow subscriber upsells, renewals and expand subscription food program clients. Assisted in launching 3 new programs based upon customer data analysis. Used Salesforce Email (ExactTarget) for customer segmenting and personalized multivariate email testing and Facebook for remarketing advertising. 2013 - 2014 • Glamhouse: launched a segmented email & database marketing effort for a celebrity fashion jewelry E-Commerce division. Within eight months helped increase digital marketing sales by $150,000. 2012 • Indomina: served as interim digital marketing lead. Built the initial digital business strategy and launched their digital presence including direct-to-fan E-Commerce sales sites and more than 12 films websites. 2010 - 2011

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