Avery DennisonDirector of Marketing Communications
Sep. 2018Mentor, OhioCurrently, I am working as a Director of Marketing Communications at Avery Dennison, I lead marketing communications team to promote professional development and build a culture of performance excellence. I drive strategy for product marketing, digital marketing, e-commerce, tradeshow experience, talent acquisition, and creative development for the North American region. I manage crisis, ESG, M&A, and DE&I communications in print, digital, virtual, and social channels for the North American region. I create innovative prototypes and elevate brand/product awareness internally and externally by evolving Concept Lab into in-house creative team.
Highlights of accomplishment in this role include:
• I promoted awareness of D&I initiatives, improved organizational credibility, attracted new talent, and developed new talent pipelines.
• I obtained additional funding for marketing and communications in an organization looking to reduce departmental costs.
• I introduced virtual sales in new flexible work environment, ensured sales team coordination with customers, identified opportunities, and closed sales in digital space by launching new tools.
• I upskilled the existing team in fiscal management, creative and advertising campaign planning, and internal and external collaboration.
• I synchronized the launch of new ERP system to customers in collaboration with cross-functional partners in IT and Operations.