Marketing Communications and Digital Director@Avery Dennison
Verified
Jessica George is the Marketing Communications and Digital Director at Avery Dennison, where she spearheads innovative strategies to elevate brand visibility and digital engagement. With over 20 years of experience in the industry, Jessica has a proven track record of driving growth and transforming digital landscapes through cutting-edge campaigns and data-driven insights. Her leadership has been pivotal in launching several award-winning initiatives that have boosted brand awareness. Jessica holds a Bachelors degree from Denison University and is passionate about leveraging technology to create impactful brand narratives.More...
Ariane Tolentino
Product Manager II@AdMarketplace
Verified
Projects I’ve led:
(1) A machine learning pricing optimization product which updates how much we charge our clients based on performance and that resulted in a 50% improvement in pricing operations. (2) An ad selection machine learning algorithm which is estimated to be 20% net revenue increase.
(3) A Gen AI product that expands the company as a B2C player in the space.
(4) A consumer facing product called shopping ads estimated to generate $50M.
(5) A completely new platform that is the foundation of the company and supports all of the company’s ad serving.More...