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Work Background
KicKee PantsArt Director
May. 2018 - Feb. 2025United States, Los AngelesGuided the visual direction and design strategy for an online boutique clothing brand from its founding in 2007. Designed unique prints and patterns for seasonal collections, ensuring each piece aligned with the brand’s aesthetic and resonated with audiences. Created catalogs, marketing materials, and other collateral, ensuring everything from product packaging to promotional messaging maintained a cohesive and impactful look. Managed and guided the design team, fostering creativity while ensuring deadlines were met and quality was maintained. Collaborated with the marketing department to ensure that all visual content, from advertising campaigns to social media graphics, aligned with brand strategy, effectively telling our story across all touchpoints. Partnered with founder on the overall creative vision of the brand, ensuring consistency, innovation, and a strong connection with customers.
Giraffe DesignCreative Director and Founder
Feb. 2005United States, Los AngelesAs the founder and lead designer of a small graphic design company, I built the business from the ground up, offering personalized design services to clients across various industries. I handled every aspect of the company, from client acquisition and project management to creating custom branding, marketing materials, and digital content. My role involved developing creative concepts, managing timelines, and delivering high-quality designs that met client objectives. By building strong relationships with clients and providing tailored design solutions, I successfully grew the business and cultivated a reputation for delivering exceptional, results-driven designs. Client projects included branding, package design, digital and print design, email campaigns, invitations, brochures, corporate identities, event graphics and more.
IE Design + CommunicationsSenior Designer
Jan. 1999 - Dec. 2005United States, Hermosa BeachAs a Graphic Designer at a small, boutique design agency, I worked closely with a tight-knit team to deliver custom design solutions for a variety of clients from healthcare to education, financial institutions to event production. I was responsible for concept development, branding, and high-quality visual content across print and digital platforms. With a hands-on approach, I collaborated directly with clients to understand their vision and transform ideas into unique designs that reflected their brand identity. I gained experience managing multiple projects simultaneously, meeting deadlines, and ensuring attention to detail while maintaining the agency’s creative standards. My role allowed me to refine my skills in versatility, problem-solving, and client communication in a fast-paced, creative environment.
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